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display:flex;align-items:flex-end;justify-content:space-between;\n    gap:16px;margin-bottom:22px;flex-wrap:wrap;\n  }\n  .gallery-nav{display:flex;gap:8px;flex-shrink:0;}\n  .gnav-btn{\n    width:40px;height:40px;border-radius:50%;\n    border:1px solid var(--sand);background:var(--white);\n    color:var(--ink);font-size:18px;line-height:1;\n    display:flex;align-items:center;justify-content:center;\n    cursor:pointer;transition:background .2s,opacity .2s;\n  }\n  .gnav-btn:hover{background:var(--blush);}\n  .gnav-btn:disabled{opacity:.35;cursor:default;background:var(--white);}\n  .gallery-track-wrap{overflow:hidden;}\n  .gallery-track{\n    display:flex;gap:18px;overflow-x:auto;scroll-snap-type:x mandatory;\n    padding:2px 28px 12px;margin:0 -28px;\n    -webkit-overflow-scrolling:touch;scrollbar-width:none;\n  }\n  .gallery-track::-webkit-scrollbar{display:none;}\n  .gcard{\n    scroll-snap-align:start;flex:0 0 auto;\n    width:300px;min-height:360px;border-radius:14px;\n    position:relative;overflow:hidden;\n    display:flex;flex-direction:column;justify-content:flex-end;\n    padding:24px;color:var(--white);\n    box-shadow:0 6px 20px rgba(15,36,51,0.14);\n    transition:transform .3s ease,box-shadow .3s ease;\n  }\n  .gcard:hover{box-shadow:0 12px 28px rgba(15,36,51,0.22);}\n  \/* Placeholder gradients until real photos are dropped in - see PHOTO SLOT comments *\/\n  .gcard.bg-1{background:linear-gradient(155deg,#991B1F 0%,#5A0709 100%);}\n  .gcard.bg-2{background:linear-gradient(155deg,#0F2433 0%,#1A3247 100%);}\n  .gcard.bg-3{background:linear-gradient(155deg,#761216 0%,#4A0D0F 100%);}\n  .gcard.bg-4{background:linear-gradient(155deg,#16324A 0%,#0A1C29 100%);}\n  .gcard.bg-5{background:linear-gradient(155deg,#991B1F 0%,#0F2433 100%);}\n  .gcard.bg-6{background:linear-gradient(155deg,#0F2433 0%,#761216 100%);}\n  .gcard::before{\n    content:\"\";position:absolute;inset:0;\n    background:linear-gradient(180deg,rgba(36,35,31,0) 30%,rgba(36,35,31,.78) 100%);\n  }\n  .gcard > *{position:relative;z-index:1;}\n  .gcard .metric{\n    font-size:12.5px;font-weight:700;letter-spacing:.02em;\n    color:var(--sand);margin-bottom:8px;\n  }\n  .gcard h3{font-size:19px;margin-bottom:8px;color:var(--white);}\n  .gcard p{font-size:13.5px;color:var(--blush);margin:0;line-height:1.5;}\n  .gallery-dots{display:flex;justify-content:center;gap:8px;margin-top:18px;}\n  .gdot{\n    width:8px;height:8px;border-radius:50%;border:none;padding:0;\n    background:var(--sand);opacity:.5;cursor:pointer;transition:opacity .2s,transform .2s;\n  }\n  .gdot.active{opacity:1;transform:scale(1.25);background:var(--accent);}\n  @media (max-width:680px){\n    .gallery-track{padding-left:20px;padding-right:20px;margin:0 -20px;}\n  }\n\n  \/* Clickable case card (opens full case-study modal) *\/\n  .gcard-clickable{cursor:pointer;}\n  .gcard-clickable:hover,\n  .gcard-clickable:focus-visible{\n    transform:translateY(-6px) scale(1.015);\n    box-shadow:0 16px 34px rgba(15,36,51,.32);\n  }\n  .gcard-badge{\n    position:absolute;top:18px;left:18px;\n    width:38px;height:38px;border-radius:50%;\n    background:var(--cream);border:1px solid rgba(255,255,255,.6);\n    box-shadow:0 4px 12px rgba(15,36,51,.25);\n    overflow:hidden;\n  }\n  .gcard-badge img{width:100%;height:100%;object-fit:cover;display:block;}\n  .gcard-more{\n    display:inline-block;margin-top:12px;\n    font-family:\"IBM Plex Mono\",monospace;\n    font-size:11.5px;font-weight:500;letter-spacing:.08em;text-transform:uppercase;\n    color:var(--white);opacity:.75;transition:opacity .2s;\n  }\n  .gcard-clickable:hover .gcard-more,\n  .gcard-clickable:focus-visible .gcard-more{opacity:1;}\n  .gcard-clickable:focus-visible{outline:2px solid var(--accent);outline-offset:3px;}\n  .gcard-more .arrow{display:inline-block;}\n  .gcard-clickable:hover .gcard-more .arrow,\n  .gcard-clickable:focus-visible .gcard-more .arrow{animation:gcardArrowBounce .9s ease-in-out infinite;}\n  @keyframes gcardArrowBounce{\n    0%,100%{transform:translateX(0);}\n    50%{transform:translateX(4px);}\n  }\n  @media (prefers-reduced-motion: reduce){\n    .gcard-clickable:hover,\n    .gcard-clickable:focus-visible{transform:none;}\n    .gcard-clickable:hover .gcard-more .arrow,\n    .gcard-clickable:focus-visible .gcard-more .arrow{animation:none;}\n  }\n\n  \/* CASE STUDY MODAL *\/\n  .case-modal-overlay{\n    position:fixed;inset:0;z-index:100;\n    background:rgba(15,36,51,.6);\n    display:flex;align-items:center;justify-content:center;\n    padding:24px;opacity:0;visibility:hidden;\n    transition:opacity .2s ease;\n  }\n  .case-modal-overlay.open{opacity:1;visibility:visible;}\n  .case-modal{\n    position:relative;\n    background:var(--cream);color:var(--ink);\n    width:100%;max-width:640px;max-height:86vh;overflow-y:auto;\n    border-radius:16px;padding:40px;\n    box-shadow:0 20px 60px rgba(15,36,51,.35);\n    transform:translateY(12px);transition:transform .2s ease;\n  }\n  .case-modal-overlay.open .case-modal{transform:translateY(0);}\n  .case-modal-close{\n    position:absolute;top:18px;right:18px;\n    width:34px;height:34px;border-radius:50%;border:none;\n    background:var(--blush);color:var(--ink);\n    font-size:18px;line-height:1;cursor:pointer;\n    display:flex;align-items:center;justify-content:center;\n    transition:background .2s,color .2s;\n  }\n  .case-modal-close:hover{background:var(--accent);color:var(--cream);}\n  .case-modal-eyebrow{\n    font-family:\"IBM Plex Mono\",monospace;text-transform:uppercase;\n    letter-spacing:.15em;font-size:11px;font-weight:500;color:var(--accent);\n    margin-bottom:10px;\n  }\n  .case-modal h2{font-size:26px;margin-bottom:6px;}\n  .case-modal-sub{color:var(--muted);font-size:14.5px;margin-bottom:22px;}\n  .case-modal-stats{\n    display:flex;gap:28px;flex-wrap:wrap;\n    padding:18px 0;margin-bottom:24px;\n    border-top:1px solid var(--sand);border-bottom:1px solid var(--sand);\n  }\n  .case-modal-stats .num{font-family:\"Playfair Display\",Georgia,serif;font-size:26px;font-weight:600;color:var(--accent);}\n  .case-modal-stats .desc{font-size:12px;color:var(--muted);margin-top:2px;}\n  .filigrane-case-brand{margin-bottom:22px;}\n  .case-modal-brand{margin-bottom:22px;}\n  .case-modal-brand img{height:40px;width:auto;max-width:160px;object-fit:contain;display:block;}\n  .filigrane-case-logo{height:40px;width:auto;max-width:160px;object-fit:contain;display:block;}\n  .case-modal-section{margin-bottom:22px;}\n  .case-modal-section:last-of-type{margin-bottom:0;}\n  .case-modal-section h4{\n    font-family:\"IBM Plex Mono\",monospace;text-transform:uppercase;\n    letter-spacing:.1em;font-size:11.5px;font-weight:500;color:var(--muted);\n    margin-bottom:10px;\n  }\n  .case-modal-section ul{margin:0;padding:0;list-style:none;}\n  .case-modal-section li{\n    position:relative;padding-left:20px;margin-bottom:8px;\n    font-size:14.5px;line-height:1.5;color:var(--ink);\n  }\n  .case-modal-section li::before{\n    content:\"\";position:absolute;left:0;top:9px;\n    width:6px;height:6px;border-radius:50%;background:var(--accent);\n  }\n  .case-modal-section p{font-size:14.5px;line-height:1.6;color:var(--ink);margin:0;}\n  .case-modal-link{\n    display:inline-flex;align-items:center;gap:6px;margin-top:4px;\n    font-size:13.5px;font-weight:700;color:var(--accent);text-decoration:none;\n  }\n  .case-modal-link:hover{color:var(--accent-hover);}\n  .case-modal-preview{\n    display:flex;align-items:center;gap:14px;\n    padding:12px 16px;border:1px solid var(--sand);border-radius:12px;\n    text-decoration:none;color:var(--ink);\n    transition:border-color .2s,background .2s;\n  }\n  .case-modal-preview:hover{border-color:var(--accent);background:var(--blush);}\n  .case-modal-preview-avatar{\n    flex:0 0 auto;width:44px;height:44px;border-radius:50%;\n    background:var(--white);color:var(--cream);\n    display:flex;align-items:center;justify-content:center;\n    font-family:Georgia,serif;font-size:15px;font-weight:700;\n    object-fit:cover;border:1px solid var(--sand);\n  }\n  .case-modal-preview-text{flex:1 1 auto;min-width:0;}\n  .case-modal-preview-name{font-size:14px;font-weight:700;color:var(--ink);}\n  .case-modal-preview-handle{font-size:12.5px;color:var(--muted);margin-top:1px;}\n  .case-modal-preview-arrow{flex:0 0 auto;font-size:16px;color:var(--accent);}\n  .case-modal-proof img{\n    display:block;width:100%;border-radius:10px;border:1px solid var(--sand);\n  }\n  .case-modal-proof-caption{font-size:12px;color:var(--muted);margin-top:8px;}\n  .case-modal-reels{display:flex;flex-wrap:wrap;gap:8px;}\n  .case-modal-reel-pill{\n    display:inline-flex;align-items:center;gap:5px;\n    padding:8px 13px;border-radius:8px;border:1px solid var(--sand);\n    font-size:12.5px;font-weight:600;color:var(--ink);text-decoration:none;\n    transition:background .2s,border-color .2s,color .2s;\n  }\n  .case-modal-reel-pill:hover{background:var(--ink);border-color:var(--ink);color:var(--cream);}\n  @media (max-width:560px){\n    .case-modal{padding:28px 22px;}\n    .case-modal-stats{gap:18px;}\n  }\n\n  \/* POV *\/\n  .pov-list{margin-top:0;display:flex;flex-direction:column;gap:10px;}\n  .pov-item{\n    display:flex;align-items:flex-start;gap:12px;padding:15px 18px;\n    background:var(--white);border-radius:16px;\n    box-shadow:0 2px 8px rgba(15,36,51,.06);\n  }\n  .pov-num{\n    font-family:\"Playfair Display\",Georgia,serif;font-size:22px;color:var(--sand);font-weight:700;\n    min-width:28px;line-height:1.5;\n  }\n  .pov-text{font-size:15px;line-height:1.5;color:var(--ink);}\n\n  \/* TESTIMONIALS *\/\n  #testimonials{padding:50px 0;}\n  #testimonials .section-head{margin-bottom:18px;}\n  .testi-grid{\n    display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;\n  }\n  .testi-card{\n    background:var(--white);border:1px solid var(--sand);border-radius:12px;padding:16px 18px;\n    display:flex;flex-direction:column;gap:6px;min-height:0;\n  }\n  .testi-quote-mark{\n    font-family:Georgia,serif;font-size:24px;line-height:.8;color:var(--accent);\n    opacity:.55;\n  }\n  .testi-text{font-size:13.5px;line-height:1.45;color:var(--ink);}\n  @media (max-width:820px){\n    .testi-grid{grid-template-columns:repeat(2,minmax(0,1fr));}\n  }\n  @media (max-width:560px){\n    #testimonials{padding:38px 0;}\n    #testimonials .section-head{margin-bottom:14px;}\n    .testi-grid{grid-template-columns:1fr;gap:12px;}\n    .testi-card{padding:15px 16px;}\n  }\n\n  \/* SKILLS *\/\n  .skills-row{display:flex;flex-wrap:wrap;gap:10px;margin-bottom:28px;}\n  .skills-row:last-of-type{margin-bottom:0;}\n  .sub-label{\n    font-family:\"IBM Plex Mono\",monospace;\n    text-transform:uppercase;letter-spacing:.15em;font-size:10.5px;font-weight:500;\n    color:var(--muted);margin:0 0 12px;\n  }\n  .skill-pill{\n    display:inline-block;\n    background:var(--ink);color:var(--cream);\n    padding:9px 16px;border-radius:8px;\n    font-size:13.5px;font-weight:600;\n    transition:background .2s,transform .15s,color .2s,border-color .2s;\n  }\n  .skill-pill:hover{background:var(--accent);}\n  .skill-pill.outline{\n    background:transparent;color:var(--ink);\n    border:1px solid var(--sand);font-weight:500;\n  }\n  .skill-pill.outline:hover{background:var(--ink);color:var(--cream);border-color:var(--ink);}\n\n  \/* EXPERIENCE *\/\n  .timeline{}\n  .tl-item{\n    display:grid;grid-template-columns:130px 1fr;gap:20px;\n    padding:18px 0;border-bottom:1px solid var(--blush);\n    transition:padding-left .2s;\n  }\n  .tl-item:hover{padding-left:6px;}\n  .tl-item:last-child{border-bottom:none;}\n  .tl-date{font-size:12.5px;color:var(--muted);font-weight:700;text-transform:uppercase;letter-spacing:0.04em;padding-top:2px;}\n  .tl-role{font-weight:700;font-size:15.5px;}\n  .tl-company{color:var(--accent);font-weight:600;font-size:14px;margin-top:2px;display:flex;align-items:center;gap:8px;}\n  .tl-logo{\n    display:inline-flex;align-items:center;justify-content:center;flex:0 0 auto;\n    width:22px;height:22px;border-radius:6px;\n    background:var(--ink);color:var(--cream);\n    font-family:\"IBM Plex Mono\",monospace;font-size:9px;font-weight:700;letter-spacing:.02em;\n  }\n  .tl-logo-img{\n    display:inline-block;flex:0 0 auto;height:20px;width:auto;max-width:64px;\n    object-fit:contain;vertical-align:middle;\n  }\n  .tl-desc{font-size:13.5px;color:var(--muted);margin-top:6px;}\n\n  \/* FOOTER CTA *\/\n  .footer-cta{\n    background:var(--ink);\n    color:var(--cream);\n    padding:56px 0;\n    text-align:center;\n  }\n  .footer-cta h2{color:var(--cream);font-size:28px;margin-bottom:14px;}\n  .footer-cta p{color:var(--blush);font-size:15.5px;max-width:520px;margin:0 auto 28px;}\n  .footer-cta .btn-primary{background:var(--accent);border-color:var(--accent);}\n  .footer-cta .btn-primary:hover{background:var(--accent-hover);border-color:var(--accent-hover);}\n  .footer-cta .btn-secondary{border-color:var(--blush);color:var(--cream);}\n  .footer-cta .btn-secondary:hover{background:var(--cream);color:var(--ink);}\n  .foot-note{margin-top:24px;font-size:12.5px;color:var(--sand);}\n\n\n  \/* CLIENTS - infinite marquee *\/\n  .marquee-section{\n    background:var(--cream);\n    border-top:1px solid var(--sand);\n    border-bottom:1px solid var(--sand);\n    padding:26px 0;\n  }\n  .marquee-section .label-row{margin-bottom:0;max-width:420px;margin-left:auto;margin-right:auto;}\n  .marquee-wrap{overflow:hidden;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);}\n  .marquee-track{\n    display:flex;align-items:center;gap:40px;width:max-content;\n    animation:marquee 32s linear infinite;\n  }\n  .marquee-wrap:hover .marquee-track{animation-play-state:paused;}\n  .marquee-item{\n    font-family:Georgia,serif;font-size:16px;font-weight:700;\n    color:var(--muted);white-space:nowrap;letter-spacing:.01em;\n  }\n  .marquee-logo{\n    height:32px;width:auto;display:block;\n    opacity:.85;filter:grayscale(.15);transition:opacity .2s;\n  }\n  .marquee-logo.tile{height:32px;border-radius:6px;}\n  .marquee-lockup{display:inline-flex;align-items:center;gap:8px;}\n  .marquee-logo.icon{height:26px;width:auto;}\n  .marquee-wrap:hover .marquee-logo{opacity:1;}\n  .marquee-dot{color:var(--sand);font-size:14px;}\n  @keyframes marquee{\n    from{transform:translateX(0);}\n    to{transform:translateX(-50%);}\n  }\n  @media (prefers-reduced-motion:reduce){\n    .marquee-track{animation:none;}\n  }\n\n  @media (max-width:680px){\n    .stats-grid{grid-template-columns:repeat(2,1fr);}\n    .tl-item{grid-template-columns:1fr;gap:4px;}\n    section{padding:64px 0;}\n  }\n\n  \/* SCROLL REVEAL *\/\n  .reveal{opacity:1;transform:none;transition:none;}\n  .reveal.in-view{opacity:1;transform:translateY(0);}\n  @media (prefers-reduced-motion:reduce){\n    .reveal{opacity:1;transform:none;transition:none;}\n  }\n\n  \/* HERO HEADLINE WORD FADE-IN *\/\n  .hero-poster .word-fade{\n    display:inline-block;opacity:0;transform:translateY(10px);\n    animation:wordFadeIn .55s cubic-bezier(.16,1,.3,1) forwards;\n  }\n  @keyframes wordFadeIn{to{opacity:1;transform:translateY(0);}}\n  @media (prefers-reduced-motion:reduce){\n    .hero-poster .word-fade{opacity:1;transform:none;animation:none;}\n  }\n\n:root {\n  --recruiting-ink: #0f2433;\n  --recruiting-red: #991b1f;\n  --recruiting-red-dark: #761216;\n  --recruiting-muted: #5b6b76;\n  --recruiting-line: #e5e2df;\n  --recruiting-soft: #fbf8f6;\n}\n\nhtml { scroll-behavior: smooth; }\n\nbody {\n  background: #fff !important;\n  color: var(--recruiting-ink) !important;\n}\n\n#intro,\n.scroll-indicator {\n  display: none !important;\n}\n\n.wrap {\n  width: min(100% - 48px, 1200px) !important;\n  margin-inline: auto !important;\n}\n\n.site-nav {\n  background: rgba(255, 255, 255, .96) !important;\n  border-bottom: 1px solid var(--recruiting-line) !important;\n  box-shadow: none !important;\n  backdrop-filter: blur(14px);\n}\n\n.site-nav .wrap { min-height: 72px !important; }\n\n.nav-brand {\n  color: var(--recruiting-ink) !important;\n  font-family: \"Playfair Display\", Georgia, serif !important;\n  font-size: clamp(22px, 2vw, 28px) !important;\n  letter-spacing: -.04em !important;\n}\n\n.nav-links a { color: var(--recruiting-ink) !important; }\n.nav-links a:hover { color: var(--recruiting-red) !important; }\n\n.nav-language {\n  display: inline-flex;\n  align-items: center;\n  gap: 2px;\n  padding: 3px;\n  border: 1px solid var(--recruiting-line);\n  border-radius: 999px;\n  background: #fff;\n}\n\n.nav-language a {\n  min-width: 28px;\n  padding: 5px 7px;\n  border-radius: 999px;\n  color: var(--recruiting-muted);\n  font: 700 10px\/1 \"IBM Plex Mono\", monospace;\n  letter-spacing: .04em;\n  text-align: center;\n  text-decoration: none;\n}\n\n.nav-language a:hover,\n.nav-language a[aria-current=\"page\"] {\n  background: var(--recruiting-ink);\n  color: #fff;\n}\n\n.nav-cv,\n.nav-cta,\n.btn {\n  border-radius: 999px !important;\n}\n\n.nav-cta,\n.btn-primary {\n  background: var(--recruiting-red) !important;\n  border-color: var(--recruiting-red) !important;\n}\n\n.nav-cta:hover,\n.btn-primary:hover {\n  background: var(--recruiting-red-dark) !important;\n  border-color: var(--recruiting-red-dark) !important;\n}\n\n.hero {\n  padding-block: 44px 40px !important;\n  background: #fff !important;\n}\n\nsection { padding-block: 44px !important; }\nsection.alt { background: var(--recruiting-soft) !important; }\n\nh1,\nh2,\nh3,\n.tl-role {\n  letter-spacing: -.035em;\n}\n\n.video-work-shell,\n.journey-shell {\n  border: 1px solid var(--recruiting-line);\n  border-radius: 18px;\n  background: #fff;\n  padding: clamp(18px, 2.2vw, 28px);\n}\n\n.video-work-head {\n  display: grid;\n  grid-template-columns: minmax(0, 1fr) auto;\n  gap: 28px;\n  align-items: end;\n}\n\n.video-work-copy h2,\n.journey-intro h2 {\n  margin: 10px 0 12px;\n}\n\n.video-work-copy p,\n.journey-intro p {\n  max-width: 64ch;\n  color: var(--recruiting-muted);\n}\n\n.video-toggle { min-width: 220px; }\n\n.video-themes {\n  display: grid;\n  grid-template-columns: repeat(2, minmax(0, 1fr));\n  gap: 16px;\n  margin-top: 24px;\n}\n\n.video-theme-card {\n  position: relative;\n  min-height: 220px;\n  padding: 20px;\n  display: flex;\n  align-items: flex-end;\n  overflow: hidden;\n  border: 0;\n  border-radius: 18px;\n  background: var(--recruiting-soft);\n  cursor: pointer;\n  color: #fff;\n  text-align: left;\n  isolation: isolate;\n  transition: transform .25s ease, box-shadow .25s ease;\n}\n\n.video-theme-card > img {\n  position: absolute;\n  inset: 0;\n  width: 100%;\n  height: 100%;\n  object-fit: cover;\n  z-index: -2;\n}\n\n.video-theme-card::after {\n  content: \"\";\n  position: absolute;\n  inset: 0;\n  z-index: -1;\n  background: linear-gradient(180deg, rgba(15, 36, 51, .1), rgba(15, 36, 51, .32) 48%, rgba(15, 36, 51, .66));\n}\n\n.video-theme-card:hover,\n.video-theme-card.active {\n  transform: translateY(-3px);\n  box-shadow: 0 0 0 1px rgba(153, 27, 31, .35), 0 16px 32px rgba(15, 36, 51, .14);\n}\n\n.video-theme-content {\n  position: relative;\n  display: grid;\n  gap: 4px;\n}\n\n.video-theme-content strong {\n  font: 600 20px\/1.12 \"Playfair Display\", Georgia, serif;\n  color: #fff;\n}\n\n.video-theme-content span {\n  font-size: 12.5px;\n  line-height: 1.4;\n  color: rgba(255, 255, 255, .86);\n}\n\n.video-results { margin-top: 28px; }\n\n.video-results-intro { margin-bottom: 14px; }\n\n.video-results-intro h3 {\n  font: 600 20px\/1.15 \"Playfair Display\", Georgia, serif;\n  color: var(--recruiting-ink);\n}\n\n@media (max-width: 700px) {\n  .video-themes { grid-template-columns: 1fr; }\n}\n\n.video-examples-grid {\n  display: grid;\n  grid-template-columns: repeat(2, minmax(0, 1fr));\n  gap: 20px;\n  margin-top: 24px;\n}\n\n.video-example {\n  position: relative;\n  min-height: 300px;\n  padding: 24px;\n  display: flex;\n  align-items: flex-end;\n  overflow: hidden;\n  border: 0;\n  border-radius: 20px;\n  background: var(--recruiting-soft);\n  box-shadow: 0 12px 30px rgba(15, 36, 51, .10);\n  color: #fff;\n  text-decoration: none;\n  isolation: isolate;\n  transition: transform .25s ease, box-shadow .25s ease;\n}\n\n.video-example:hover {\n  transform: translateY(-3px);\n  box-shadow: 0 0 0 1px rgba(153, 27, 31, .28), 0 18px 38px rgba(15, 36, 51, .14);\n}\n\n.video-example-media {\n  position: absolute;\n  inset: 0;\n  width: 100%;\n  height: 100%;\n}\n\n.video-example-media::after {\n  content: \"\";\n  position: absolute;\n  inset: 0;\n  background: linear-gradient(180deg, rgba(15, 36, 51, .1), rgba(15, 36, 51, .32) 48%, rgba(15, 36, 51, .64));\n}\n\n.video-example img {\n  display: block;\n  width: 100%;\n  height: 100%;\n  object-fit: cover;\n  transition: transform .4s ease;\n}\n\n.video-example:hover img { transform: scale(1.04); }\n\n.local-video-example { align-items: flex-start; padding: 16px; cursor: default; }\n.local-video-example .video-example-media::after { pointer-events: none; }\n.local-video-example video { display: block; width: 100%; height: 100%; object-fit: cover; background: #0f2433; }\n.local-video-example .video-example-copy { pointer-events: none; padding: 10px 12px; border: 1px solid rgba(255,255,255,.22); border-radius: 12px; background: rgba(15,36,51,.72); backdrop-filter: blur(8px); -webkit-backdrop-filter: blur(8px); }\n.local-video-example .video-example-copy strong { font-size: 20px; }\n\n\n.video-example-play {\n  position: absolute;\n  right: 16px;\n  top: 16px;\n  z-index: 2;\n  display: grid;\n  width: 40px;\n  height: 40px;\n  place-items: center;\n  border-radius: 50%;\n  background: var(--recruiting-red);\n  color: #fff;\n  font-size: 14px;\n}\n\n.video-example-copy {\n  position: relative;\n  z-index: 1;\n  max-width: 30ch;\n  display: grid;\n  gap: 6px;\n}\n\n.video-example-copy span {\n  display: block;\n  color: rgba(255, 255, 255, .88);\n  font: 700 11px\/1.2 \"IBM Plex Mono\", monospace;\n  letter-spacing: .12em;\n  text-transform: uppercase;\n}\n\n.video-example-copy strong {\n  display: block;\n  font: 600 24px\/1.08 \"Playfair Display\", Georgia, serif;\n  color: #fff;\n}\n\n.journey-intro {\n  display: grid;\n  grid-template-columns: minmax(0, .9fr) minmax(320px, 1.1fr);\n  gap: clamp(20px, 4vw, 56px);\n  align-items: end;\n  margin-bottom: 22px;\n}\n\n.journey-shell .timeline {\n  position: relative;\n  display: grid;\n  grid-template-columns: repeat(4, minmax(0, 1fr));\n  margin-top: 0;\n  padding-top: 30px;\n}\n\n.journey-shell .timeline::before {\n  content: \"\";\n  position: absolute;\n  top: 9px;\n  left: 10%;\n  right: 10%;\n  height: 1px;\n  background: rgba(153, 27, 31, 0.28);\n}\n\n.journey-shell .tl-item {\n  position: relative;\n  display: block;\n  min-width: 0;\n  padding: 14px 12px 2px;\n  text-align: center;\n  border-right: 1px solid var(--recruiting-line);\n  border-bottom: 0;\n  transition: transform 0.2s ease;\n}\n\n.journey-shell .tl-item:last-child { border-right: 0; }\n\n.journey-shell .tl-item:hover {\n  padding-left: 18px;\n  transform: translateY(-3px);\n}\n\n.journey-shell .tl-item::before {\n  content: \"\";\n  position: absolute;\n  top: -30px;\n  left: 50%;\n  width: 14px;\n  height: 14px;\n  transform: translateX(-50%);\n  border-radius: 50%;\n  background: radial-gradient(circle, #fff 0 3px, var(--recruiting-red) 4px);\n}\n\n.journey-shell .tl-date {\n  display: inline-flex;\n  align-items: center;\n  justify-content: center;\n  min-height: 26px;\n  padding: 5px 10px;\n  margin: 0 0 12px;\n  border-radius: 999px;\n  background: var(--recruiting-red);\n  color: #fff;\n  font-size: 10px;\n  letter-spacing: 0.06em;\n}\n\n.journey-shell .tl-role {\n  font-family: \"Playfair Display\", Georgia, serif;\n  font-weight: 600;\n  font-size: clamp(15px, 1.2vw, 19px);\n  line-height: 1.15;\n}\n\n.journey-shell .tl-desc {\n  max-width: 29ch;\n  margin: 8px auto 0;\n  font-size: 12px;\n  line-height: 1.45;\n}\n\n[hidden] { display: none !important; }\n\n@media (max-width: 900px) {\n  .video-examples-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }\n  .journey-intro { grid-template-columns: 1fr; }\n\n  .journey-shell .timeline {\n    display: block;\n    margin-top: 22px;\n    padding-top: 0;\n  }\n\n  .journey-shell .timeline::before {\n    top: 0;\n    bottom: 0;\n    left: 8px;\n    right: auto;\n    width: 1px;\n    height: auto;\n  }\n\n  .journey-shell .tl-item {\n    padding: 0 0 20px 34px;\n    text-align: left;\n    border-right: 0;\n    border-bottom: 1px solid var(--recruiting-line);\n  }\n\n  .journey-shell .tl-item:last-child { border-bottom: 0; }\n\n  .journey-shell .tl-item:hover {\n    padding-left: 34px;\n    transform: none;\n  }\n\n  .journey-shell .tl-item::before {\n    top: 5px;\n    left: 8px;\n  }\n\n  .journey-shell .tl-date { margin-bottom: 10px; }\n  .journey-shell .tl-role { font-size: 22px; }\n  .journey-shell .tl-desc {\n    max-width: none;\n    margin: 8px 0 0;\n  }\n}\n\n@media (min-width: 901px) and (max-width: 1150px) {\n  .journey-shell .tl-item { padding-inline: 12px; }\n  .journey-shell .tl-role { font-size: 20px; }\n  .journey-shell .tl-desc { font-size: 12px; }\n}\n\n\/* Education timeline - same linear\/dot treatment as the journey shell *\/\n.education-shell {\n  border: 1px solid var(--recruiting-line);\n  border-radius: 18px;\n  background: #fff;\n  padding: clamp(18px, 2.2vw, 28px);\n}\n\n.education-shell .timeline {\n  position: relative;\n  display: grid;\n  grid-template-columns: repeat(6, minmax(0, 1fr));\n  margin-top: 0;\n  padding-top: 30px;\n}\n\n.education-shell .timeline::before {\n  content: \"\";\n  position: absolute;\n  top: 9px;\n  left: 6%;\n  right: 6%;\n  height: 1px;\n  background: rgba(153, 27, 31, 0.28);\n}\n\n.education-shell .tl-item {\n  position: relative;\n  display: block;\n  min-width: 0;\n  padding: 14px 10px 2px;\n  text-align: center;\n  border-right: 1px solid var(--recruiting-line);\n  border-bottom: 0;\n  transition: transform 0.2s ease;\n}\n\n.education-shell .tl-item:last-child { border-right: 0; }\n\n.education-shell .tl-item:hover { transform: translateY(-3px); }\n\n.education-shell .tl-item::before {\n  content: \"\";\n  position: absolute;\n  top: -30px;\n  left: 50%;\n  width: 14px;\n  height: 14px;\n  transform: translateX(-50%);\n  border-radius: 50%;\n  background: radial-gradient(circle, #fff 0 3px, var(--recruiting-red) 4px);\n}\n\n.education-shell .tl-date {\n  display: inline-flex;\n  align-items: center;\n  justify-content: center;\n  min-height: 26px;\n  padding: 5px 10px;\n  margin: 0 0 12px;\n  border-radius: 999px;\n  background: var(--recruiting-red);\n  color: #fff;\n  font-size: 10px;\n  letter-spacing: 0.06em;\n  white-space: nowrap;\n}\n\n.education-shell .tl-role {\n  font-family: \"Playfair Display\", Georgia, serif;\n  font-weight: 600;\n  font-size: clamp(13.5px, 1vw, 15.5px);\n  line-height: 1.2;\n}\n\n.education-shell .tl-company {\n  margin: 8px auto 0;\n  display: flex;\n  align-items: center;\n  justify-content: center;\n  gap: 6px;\n  flex-wrap: wrap;\n  font-size: 11.5px;\n  color: var(--recruiting-muted);\n}\n\n.education-shell .tl-logo-img {\n  height: 15px;\n  width: auto;\n  max-width: 40px;\n  object-fit: contain;\n}\n\n@media (max-width: 900px) {\n  .education-shell .timeline {\n    display: block;\n    margin-top: 0;\n    padding-top: 0;\n  }\n\n  .education-shell .timeline::before {\n    top: 0;\n    bottom: 0;\n    left: 8px;\n    right: auto;\n    width: 1px;\n    height: auto;\n  }\n\n  .education-shell .tl-item {\n    padding: 0 0 20px 34px;\n    text-align: left;\n    border-right: 0;\n    border-bottom: 1px solid var(--recruiting-line);\n  }\n\n  .education-shell .tl-item:last-child { border-bottom: 0; }\n\n  .education-shell .tl-item:hover { transform: none; }\n\n  .education-shell .tl-item::before {\n    top: 5px;\n    left: 8px;\n  }\n\n  .education-shell .tl-date { margin-bottom: 10px; }\n  .education-shell .tl-company { justify-content: flex-start; }\n}\n\n@media (max-width: 680px) {\n  .education-shell { padding: 20px; border-radius: 16px; }\n}\n\n@media (max-width: 680px) {\n  .wrap { width: min(100% - 32px, 1200px) !important; }\n  .site-nav .wrap {\n    min-height: 64px !important;\n    height: auto !important;\n    padding-block: 8px;\n    flex-wrap: wrap;\n  }\n  .nav-brand {\n    flex: 1 0 100%;\n    text-align: center;\n  }\n  .nav-right {\n    width: 100%;\n    justify-content: center;\n    gap: 8px !important;\n  }\n  .nav-language a { min-width: 26px; padding-inline: 6px; }\n  .hero { padding-block: 44px !important; }\n  section { padding-block: 48px !important; }\n  .video-work-head { grid-template-columns: 1fr; }\n  .video-toggle { width: 100%; min-width: 0; }\n  .video-examples-grid { grid-template-columns: 1fr; }\n  .video-example { min-height: 220px; }\n  .video-work-shell,\n  .journey-shell { padding: 20px; border-radius: 16px; }\n}\n\n@media (prefers-reduced-motion: reduce) {\n  html { scroll-behavior: auto; }\n  .video-example,\n  .video-example img { transition: none; }\n}\n\n\/* Filigrane recruiter case study *\/\n.filigrane-badge {\n  width: auto !important;\n  height: auto !important;\n  display: inline-flex !important;\n  align-items: center;\n  padding: 8px 12px !important;\n  border-radius: 999px !important;\n  background: #171717 !important;\n}\n\n.filigrane-badge img {\n  width: 110px !important;\n  height: 32px !important;\n  object-fit: contain !important;\n  border-radius: 0 !important;\n}\n\n.case-modal.filigrane-case-modal { max-width: 860px; }\n\n.filigrane-case-modal .case-modal-stats {\n  display: grid;\n  grid-template-columns: repeat(4, minmax(0, 1fr));\n}\n\n.filigrane-case-brand {\n  display: inline-flex;\n  width: fit-content;\n  align-items: center;\n  gap: 18px;\n  padding: 14px 20px;\n  border: 1px solid var(--recruiting-line);\n  border-radius: 16px;\n  background: #171717;\n  color: #fff;\n}\n\n.filigrane-case-logo {\n  width: 150px;\n  height: 66px;\n  object-fit: contain;\n  flex: 0 0 auto;\n}\n\n.filigrane-case-brand p {\n  margin: 0;\n  color: #fff;\n}\n\n.case-modal-proof-grid {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 14px;\n}\n\n.case-modal-proof-grid figure { margin: 0; }\n\n.case-modal-proof-grid img {\n  display: block;\n  width: 100%;\n  aspect-ratio: 4 \/ 3;\n  object-fit: cover;\n  border-radius: 14px;\n}\n\n.case-modal-proof-grid figure:last-child img { object-position: center 42%; }\n\n.case-modal-proof-grid figcaption {\n  margin-top: 7px;\n  color: var(--recruiting-muted);\n  font-size: 12px;\n}\n\n.case-modal-note {\n  padding: 12px 16px;\n  border-left: 3px solid var(--recruiting-red);\n  border-radius: 0 12px 12px 0;\n  background: var(--recruiting-soft);\n  color: var(--recruiting-muted);\n}\n\n.case-modal-actions {\n  display: grid;\n  grid-template-columns: 1fr 1fr;\n  gap: 10px;\n  margin-top: 18px;\n}\n\n.case-modal-actions-single { grid-template-columns: minmax(0, 1fr); }\n\n.case-modal-action {\n  display: flex;\n  align-items: center;\n  justify-content: space-between;\n  gap: 16px;\n  padding: 13px 15px;\n  border: 1px solid var(--recruiting-line);\n  border-radius: 999px;\n  color: var(--recruiting-ink);\n  font: 700 11px\/1.25 \"IBM Plex Mono\", monospace;\n  letter-spacing: .08em;\n  text-decoration: none;\n  text-transform: uppercase;\n  transition: border-color .2s ease, color .2s ease, transform .2s ease;\n}\n\n.case-modal-action:hover {\n  border-color: var(--recruiting-red);\n  color: var(--recruiting-red);\n  transform: translateY(-1px);\n}\n\n@media (max-width: 680px) {\n  .filigrane-case-brand {\n    align-items: flex-start;\n    flex-direction: column;\n  }\n\n  .case-modal-proof-grid,\n  .case-modal-actions { grid-template-columns: 1fr; }\n\n  .filigrane-case-modal .case-modal-stats {\n    grid-template-columns: repeat(2, minmax(0, 1fr));\n  }\n}\n\n\/* Sacr\u00e9e Paris case: preserve the existing modal shell and typography. *\/\n.sacree-case-modal .case-modal-sub{margin-bottom:26px}\n.sacree-case-modal .case-modal-section p+p{margin-top:11px}\n.sacree-case-modal .case-modal-stats{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px 14px;margin:14px 0 20px}\n.sacree-case-modal .case-modal-stats>div{min-width:0}\n.sacree-case-modal .case-modal-stats .num{font-size:clamp(25px,3vw,31px);line-height:1.1}\n.sacree-case-modal .case-modal-stats .desc{font-size:12px;line-height:1.35}\n.sacree-case-modal .sacree-reel-stats{grid-template-columns:repeat(4,minmax(0,1fr))}\n.sacree-process{display:flex;flex-wrap:wrap;gap:8px;margin-top:18px}\n.sacree-process span{display:inline-flex;align-items:center;gap:7px;padding:8px 10px;border:1px solid var(--sand);border-radius:999px;background:var(--white);color:var(--ink);font-size:11px;line-height:1.35;font-weight:600}\n.sacree-process span:not(:first-child)::before{content:\"\u2192\";color:var(--accent);font-weight:700;margin-right:1px}\n.sacree-process b{color:var(--accent);font:500 10px \"IBM Plex Mono\",monospace}\n.sacree-photo-collage{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:10px;max-width:640px;margin:24px auto}.sacree-photo-collage img{display:block;width:100%;aspect-ratio:1.18;object-fit:cover;object-position:center;border-radius:10px;background:var(--blush)}@media(max-width:560px){.sacree-photo-collage{gap:6px;margin:18px auto}.sacree-photo-collage img{border-radius:7px}}\n.sacree-proof{margin:0}\n.sacree-proof a{display:block;overflow:hidden;border:1px solid var(--sand);border-radius:10px}\n.sacree-proof img{display:block;width:100%;height:auto}\n.sacree-proof figcaption{margin-top:8px;color:var(--muted);font-size:12px}\n.sacree-case-modal .sacree-mini-label{font-weight:700;color:var(--ink);margin-bottom:2px}\n.sacree-case-modal .sacree-takeaway{margin-top:12px;font-weight:600;color:var(--accent)}\n.sacree-reel-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:12px}\n.sacree-reel-card{display:block;overflow:hidden;border:1px solid var(--sand);border-radius:12px;background:var(--white);color:var(--ink);text-decoration:none;transition:transform .2s ease,border-color .2s ease,box-shadow .2s ease}\n.sacree-reel-card:hover{transform:translateY(-2px);border-color:var(--accent);box-shadow:0 8px 24px rgba(15,36,51,.1)}\n.sacree-reel-card:focus-visible{outline:2px solid var(--accent);outline-offset:2px}\n.sacree-reel-card-art{position:relative;display:flex;align-items:center;justify-content:center;aspect-ratio:16\/8;background:radial-gradient(circle at 70% 28%,rgba(153,27,31,.22),transparent 34%),linear-gradient(135deg,#f7eeeb,#e8d1cb)}\n.sacree-reel-card:nth-child(even) .sacree-reel-card-art{background:radial-gradient(circle at 25% 70%,rgba(153,27,31,.16),transparent 35%),linear-gradient(135deg,#eee9e6,#f5ddd8)}\n.sacree-reel-play{display:grid;place-items:center;width:42px;height:42px;padding-left:2px;border-radius:50%;background:var(--accent);color:#fff;font-size:16px;box-shadow:0 7px 20px rgba(153,27,31,.2)}\n.sacree-reel-index{position:absolute;left:12px;bottom:10px;color:var(--ink);font:500 10px \"IBM Plex Mono\",monospace;letter-spacing:.1em}\n.sacree-reel-card-copy{display:flex;flex-direction:column;gap:8px;padding:12px 14px 14px}\n.sacree-reel-card-copy strong{font-size:13.5px;line-height:1.35}\n.sacree-reel-card-copy small{color:var(--accent);font:500 10px \"IBM Plex Mono\",monospace;letter-spacing:.04em}\n@media(max-width:560px){.sacree-case-modal .case-modal-stats,.sacree-case-modal .sacree-reel-stats{grid-template-columns:repeat(2,minmax(0,1fr))}.sacree-case-modal .case-modal-stats .num{font-size:26px}.sacree-reel-grid{grid-template-columns:1fr}}\n@media(max-width:560px){.sacree-case-modal .case-modal-eyebrow{padding-right:46px;line-height:1.45}}\n\n.sacree-reel-grid{gap:10px}\n.sacree-reel-card{display:flex;align-items:center;gap:12px;min-height:54px;padding:12px 16px;border:1px solid var(--sand);border-radius:10px;background:#faf7f5;color:var(--ink);font-size:13px;font-weight:600;line-height:1.35;text-decoration:none}\n.sacree-reel-card:hover{background:#f4e9e6;color:var(--accent)}\n.sacree-reel-button-arrow{margin-left:auto;color:var(--accent);font-size:19px;font-weight:400;line-height:1}\n\n.filigrane-case-modal .case-modal-sub{margin-bottom:22px}\n.filigrane-case-modal .case-modal-section p+p{margin-top:11px}\n.filigrane-case-modal .case-modal-stats{gap:14px;margin:14px 0 20px}\n.filigrane-case-modal .case-modal-stats>div{min-width:0}\n.filigrane-case-modal .case-modal-stats .num{font-size:clamp(23px,2.8vw,30px);line-height:1.12}\n.filigrane-case-modal .case-modal-stats .desc{font-size:12px;line-height:1.35}\n.filigrane-case-modal .filigrane-reel-stats{grid-template-columns:repeat(3,minmax(0,1fr))}\n@media(max-width:680px){.filigrane-case-modal .case-modal-stats,.filigrane-case-modal .filigrane-reel-stats{grid-template-columns:repeat(2,minmax(0,1fr))}.filigrane-case-modal .case-modal-stats .num{font-size:21px}}\n\n.footer-cta p.footer-cta-lead{max-width:720px;margin-bottom:12px}\n.footer-cta p.footer-cta-detail{max-width:700px;margin-bottom:28px}\n.footer-cta strong{color:#fff;font-weight:700}\n\n\/* Unified site typography *\/\n#recruitment-root{font-family:\"Inter\",Arial,sans-serif}\n#recruitment-root .nav-brand{font-family:\"ivypresto-display\",Georgia,serif;font-size:21px;font-weight:300}\n#recruitment-root h1{font-family:\"ivypresto-display\",Georgia,serif;font-size:clamp(48px,5vw,56px);line-height:1}\n#recruitment-root h2{font-family:\"ivypresto-display\",Georgia,serif;font-size:clamp(38px,4vw,48px);line-height:1.04}\n#recruitment-root h3{font-family:\"ivypresto-display\",Georgia,serif;font-size:clamp(22px,2vw,26px);line-height:1.05}\n#recruitment-root :is(p,li,label,input,select,textarea,button,a,.sub-label){font-family:\"Inter\",Arial,sans-serif}\n#recruitment-root :is(.pov-num,.tl-role){font-family:\"ivypresto-display\",Georgia,serif}\n#recruitment-root .site-nav{font-family:\"Inter\",Arial,sans-serif;font-size:11px}\n@media(max-width:680px){#recruitment-root h1{font-size:40px}#recruitment-root h2{font-size:36px}#recruitment-root h3{font-size:24px}}\n\n\/* Final typography priority *\/\n.page-content .case-modal :is(.case-modal-eyebrow,b,figcaption){font-family:\"Inter\",Arial,sans-serif!important}\n.page-content .case-modal .num{font-family:\"ivypresto-display\",Georgia,serif!important}\n.page-content .case-modal :is(h1,h2,h3,h4){font-family:\"ivypresto-display\",Georgia,serif!important}\n<\/style>\n<script id=\"recruitment-case-controls-v1\">\n(function(){\nfunction initRecruitmentCases(){\ndocument.addEventListener('click',function(event){var card=event.target.closest('[data-case-modal]');if(card){var key=card.getAttribute('data-case-modal');var overlay=document.querySelector('[data-case-modal-overlay=\"'+key+'\"]');if(overlay){event.preventDefault();overlay.classList.add('open');document.body.style.overflow='hidden';}return;}var closeButton=event.target.closest('[data-case-modal-close]');var clickedOverlay=event.target.matches&&event.target.matches('[data-case-modal-overlay]');if(closeButton||clickedOverlay){var openOverlay=event.target.closest('[data-case-modal-overlay]');if(openOverlay){openOverlay.classList.remove('open');document.body.style.overflow='';}}});\ndocument.addEventListener('keydown',function(event){if(event.key==='Escape'){document.querySelectorAll('[data-case-modal-overlay].open').forEach(function(overlay){overlay.classList.remove('open');});document.body.style.overflow='';}if((event.key==='Enter'||event.key===' ')&&event.target.matches('[data-case-modal]')){event.preventDefault();event.target.click();}});\nvar track=document.getElementById('casesTrack');var prev=document.getElementById('casesPrev');var next=document.getElementById('casesNext');function moveCases(direction){if(!track)return;var card=track.querySelector('.gcard');var amount=card?card.getBoundingClientRect().width+24:360;track.scrollBy({left:direction*amount,behavior:'smooth'});}if(prev)prev.addEventListener('click',function(){moveCases(-1);});if(next)next.addEventListener('click',function(){moveCases(1);});}\nif(document.readyState==='loading')document.addEventListener('DOMContentLoaded',initRecruitmentCases);else initRecruitmentCases();\n})();\n<\/script>\n<div id=\"recruitment-root\">\n\n  <nav class=\"site-nav\">\n    <div class=\"wrap\">\n      <a class=\"nav-brand\" href=\"https:\/\/contentbyanastasiia.com\/434-2\/\">Content by Anastasiia<\/a>\n      <ul class=\"nav-links\">\n        <li><a href=\"#about\">About<\/a><\/li>\n        <li><a href=\"#cases\">Cases<\/a><\/li>\n        <li><a href=\"#skills\">Skills<\/a><\/li>\n      <\/ul>\n      <div class=\"nav-right\">\n        <div class=\"nav-language\" aria-label=\"Language\">\n          <a href=\"https:\/\/contentbyanastasiia.com\/recruitment\/?page_lang=en\" lang=\"en\" aria-current=\"page\">EN<\/a>\n          <a href=\"https:\/\/contentbyanastasiia.com\/recruitment\/?page_lang=fr\" lang=\"fr\">FR<\/a>\n          <a href=\"https:\/\/contentbyanastasiia.com\/recruitment\/?page_lang=uk\" lang=\"uk\">UK<\/a>\n        <\/div>\n        <a class=\"nav-cv\" href=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/anastasiia-riazanova-cv-1.pdf\" download=\"Anastasiia-Riazanova-CV.pdf\">Download CV<\/a>\n        <a class=\"nav-cta\" href=\"mailto:contentbyanastasiia.paris@gmail.com\">Get in touch<\/a>\n      <\/div>\n    <\/div>\n  <\/nav>\n\n  <div class=\"hero\" id=\"top\">\n    <div class=\"hero-grid-bg\" aria-hidden=\"true\"><\/div>\n    <div class=\"wrap\">\n      <div class=\"hero-grid\">\n        <div class=\"hero-main\">\n          <p class=\"hero-kicker\">Paris, France<\/p>\n          <h1 class=\"hero-poster\"><span>Creative Strategist<\/span><span class=\"accent\">&amp; Content Producer<\/span><\/h1>\n          <div class=\"tags\"><span class=\"tag\">7+ Years in Content &amp; Social Media<\/span><span class=\"tag\">Brand Content \u00b7 Social-First Video \u00b7 Creative Production<\/span><span class=\"tag\">Paris, France<\/span><span class=\"tag\">Open to Full-time \u00b7 Hybrid \u00b7 Remote<\/span><\/div>\n          <div class=\"cta-row\">\n            <a class=\"btn btn-primary\" href=\"mailto:contentbyanastasiia.paris@gmail.com\">Get in touch<\/a>\n            <a class=\"btn btn-secondary\" href=\"#cases\">Case Studies<\/a>\n            \n          <\/div>\n          <div class=\"hero-foot\">\n            <a class=\"hero-recent-link\" href=\"#cases\"><span>Recent work<\/span> <span class=\"arrow\" aria-hidden=\"true\">&#8600;<\/span><\/a>\n          <\/div>\n        <\/div>\n        <figure class=\"hero-portrait\">\n          <img src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/anastasiia-about-photo.jpg\" alt=\"Anastasiia Riazanova \u2014 Creative Strategist &amp; Content Producer in Paris\" loading=\"eager\" decoding=\"async\" fetchpriority=\"high\">\n        <\/figure>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  \n\n  <section class=\"alt\" id=\"about\">\n    <div class=\"wrap\">\n      <div class=\"about-merge-grid reveal\">\n        <div class=\"about-col\">\n          <div class=\"section-head\">\n            <h2>How I Work<\/h2>\n          <\/div>\n          <div class=\"about-text\"><p>I\u2019ve worked in content for over seven years, delivering projects in France and international markets.<\/p><p>My strength is that I don\u2019t create content just for the sake of it. I start by analysing the brand, audience and goals, then decide what to create and how.<\/p><p>I combine strategic thinking, aesthetics and hands-on production. I can take a project from the initial idea and script through filming, editing and performance analysis.<\/p><p>To me, content should do more than look good: <strong>it should have a clear purpose and deliver results.<\/strong><\/p><\/div>\n        <\/div>\n        <div class=\"pov-col\">\n          <div class=\"pov-list\">\n            <div class=\"pov-item\">\n              <div class=\"pov-num\">01<\/div>\n              <div class=\"pov-text\"><strong>Strategy first, execution second.<\/strong><br>Every piece of content should start with a clear objective, audience and insight.<\/div>\n            <\/div>\n            <div class=\"pov-item\">\n              <div class=\"pov-num\">02<\/div>\n              <div class=\"pov-text\"><strong>Use the full potential of social media.<\/strong><br>I plan each piece of content for the platform where it will appear, rather than posting the same thing everywhere.<\/div>\n            <\/div>\n            <div class=\"pov-item\">\n              <div class=\"pov-num\">03<\/div>\n              <div class=\"pov-text\"><strong>Create, measure, iterate.<\/strong><br>I use performance insights to understand what resonates and improve the next creative direction \u2014 not to publish for the sake of publishing.<\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"alt\" id=\"cases\">\n    <div class=\"wrap\">\n      <div class=\"gallery-head\">\n        <div>\n          <div class=\"label-row\" style=\"margin-bottom:10px;\"><span class=\"label\">Selected Cases<\/span><span class=\"rule\"><\/span><\/div>\n          <h2>Case Studies<\/h2>\n        <\/div>\n        <div class=\"gallery-nav\">\n          <button class=\"gnav-btn\" id=\"casesPrev\" aria-label=\"Previous case\">\u2039<\/button>\n          <button class=\"gnav-btn\" id=\"casesNext\" aria-label=\"Next case\">\u203a<\/button>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"gallery-track-wrap reveal\">\n      <!-- PHOTO SLOT: each .gcard below uses a placeholder gradient (bg-1..bg-6).\n           Once real photos exist, replace class=\"gcard bg-N\" with an <img loading=\"lazy\" decoding=\"async\"> layer, e.g.:\n           <div class=\"gcard\" style=\"background-image:linear-gradient(180deg,rgba(36,35,31,0) 30%,rgba(36,35,31,.85) 100%),url('sacree-paris.jpg');background-size:cover;background-position:center;\">\n           - same markup inside stays the same. -->\n      <div class=\"gallery-track\" id=\"casesTrack\">\n        <div class=\"gcard bg-1 gcard-clickable\" data-case-modal=\"sacree-paris\" role=\"button\" tabindex=\"0\" aria-haspopup=\"dialog\" aria-controls=\"caseModal-sacree-paris\" data-lazy-bg=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/sacree-paris-facial-cover.jpg\" style=\"background-image:linear-gradient(180deg,rgba(36,35,31,0) 30%,rgba(36,35,31,.88) 100%),url('https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/sacree-paris-facial-cover.jpg');background-size:cover;background-position:center;\">\n          <div class=\"gcard-badge\"><img src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/sacree-paris-badge.png\" alt=\"Sacr\u00e9e Paris logo\" loading=\"lazy\" decoding=\"async\"><\/div>\n          <div class=\"metric\">1.7M views (+632%) \u00b7 9.8K booking-link clicks (+1,200%)<\/div>\n          <h3>Sacr\u00e9e Paris<\/h3>\n          <p>End-to-end SMM and content support for a dermo-beauty salon in Paris.<\/p>\n          <span class=\"gcard-more\">View case study <span class=\"arrow\">\u2192<\/span><\/span>\n        <\/div>\n        <div class=\"gcard bg-6 gcard-clickable filigrane-card\" data-case-modal=\"filigrane\" role=\"button\" tabindex=\"0\" aria-haspopup=\"dialog\" aria-controls=\"caseModal-filigrane\" data-lazy-bg=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/filigrane-manicure-cover.jpg\" style=\"background-image:linear-gradient(180deg,rgba(20,19,18,.05) 40%,rgba(20,19,18,.88) 100%),url('https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/filigrane-manicure-cover.jpg');background-size:cover;background-position:center 45%;\">\n          <div class=\"metric\">573.1K views (+85.8%) \u00b7 164.8K reached (+440.6%)<\/div>\n          <h3>Filigrane \u00b7 Paris<\/h3>\n          <p>End-to-end SMM and content support for a luxury nail salon in Paris.<\/p>\n          <span class=\"gcard-more\">View case study <span class=\"arrow\">\u2192<\/span><\/span>\n        <\/div>\n        \n        <div class=\"gcard bg-2 gcard-clickable\" data-case-modal=\"develux\" role=\"button\" tabindex=\"0\" aria-haspopup=\"dialog\" aria-controls=\"caseModal-develux\" data-lazy-bg=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/develux-cover.jpg\" style=\"background-image:linear-gradient(180deg,rgba(15,36,51,0) 30%,rgba(15,36,51,.88) 100%),url('https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/develux-cover.jpg');background-size:cover;background-position:center;\">\n          \n          <div class=\"metric\">1M+ organic reach<\/div>\n          <h3>US services website<\/h3>\n          <p>Led organic content strategy across 3 Instagram accounts and coordinated US-based UGC creators, from briefs to final delivery.<\/p>\n          <span class=\"gcard-more\">View case study <span class=\"arrow\">\u2192<\/span><\/span>\n        <\/div>\n        <div class=\"gcard bg-4 gcard-clickable\" data-case-modal=\"spravdi\" role=\"button\" tabindex=\"0\" aria-haspopup=\"dialog\" aria-controls=\"caseModal-spravdi\" data-lazy-bg=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/spravdi-cover.jpg\" style=\"background-image:linear-gradient(180deg,rgba(15,36,51,0) 30%,rgba(15,36,51,.88) 100%),url('https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/spravdi-cover.jpg');background-size:cover;background-position:center;\">\n          \n          <div class=\"metric\">2.8M+ people reached<\/div>\n          <h3>SPRAVDI<\/h3>\n          <p>Managed 30+ influencer collaborations and grew subscribers to 27,000+ in three months, as part of a creative agency team.<\/p>\n          <span class=\"gcard-more\">View case study <span class=\"arrow\">\u2192<\/span><\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"wrap\">\n      <div class=\"gallery-dots\" id=\"casesDots\"><\/div>\n    <\/div>\n  <\/section>\n\n  <!-- CASE STUDY MODAL - Sacr\u00e9e Paris -->\n<div class=\"case-modal-overlay\" id=\"caseModalOverlay-sacree-paris\" data-case-modal-overlay=\"sacree-paris\"><div class=\"case-modal sacree-case-modal\" id=\"caseModal-sacree-paris\" role=\"dialog\" aria-modal=\"true\" aria-labelledby=\"caseModalTitle-sacree-paris\"><button type=\"button\" class=\"case-modal-close\" data-case-modal-close aria-label=\"Close case study\">\u2715<\/button><div class=\"case-modal-eyebrow\">Case Study \u00b7 Feb\u2013Sep 2026<\/div><h2 id=\"caseModalTitle-sacree-paris\">Sacr\u00e9e Paris<\/h2><p class=\"case-modal-sub\">Content Strategy \u00b7 Brand Content \u00b7 Creative Production<\/p><div class=\"case-modal-section\"><h4>Point A<\/h4><p>The brand already had regular shoots and content, but results were limited. Many Reels were static, lacked strong hooks and were not built around formats that engaged the audience or attracted potential clients.<\/p><\/div><div class=\"case-modal-section\"><h4>Strategy &amp; execution<\/h4><p>I reviewed content performance and identified formats worth repeating. Instead of constantly inventing new ones, we tested and developed what had already shown promise.<\/p><p>Women\u2019s manicure was highly competitive locally, so I proposed testing a distinct men\u2019s segment. We created content around men\u2019s manicures and other beauty services for men.<\/p><p>I strengthened Reels with clearer hooks and more dynamic editing, established a regular posting rhythm, coordinated UGC creators and influencers, and used results to refine the next shoots.<\/p><p>Strong organic content was then amplified with Meta Ads. Paid media scaled creatives and offers that had already shown potential; it did not replace the organic strategy.<\/p><div class=\"sacree-process\" aria-label=\"Process\"><span><b>01<\/b>Analysis<\/span><span><b>02<\/b>Creative Strategy<\/span><span><b>03<\/b>Production<\/span><span><b>04<\/b>Testing<\/span><span><b>05<\/b>Paid Amplification<\/span><span><b>06<\/b>Results<\/span><\/div><\/div><div class=\"sacree-photo-collage\" role=\"group\" aria-label=\"Sacr\u00e9e Paris content production photos\"><img src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/sacree-facial-tools.jpg\" alt=\"Sacr\u00e9e Paris facial treatment with blue cooling tools\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/sacree-skincare-detail.jpg\" alt=\"Sacr\u00e9e Paris skincare treatment detail\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/sacree-salon-portrait.jpg\" alt=\"Portrait from Sacr\u00e9e Paris salon content production\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/01-epilation-laser-femme.jpg\" alt=\"Sacr\u00e9e Paris diode laser treatment\" loading=\"lazy\" decoding=\"async\"><\/div><div class=\"case-modal-section\"><h4>Point B<\/h4><div class=\"case-modal-stats sacree-results-stats\"><div><div class=\"num\">1.7M<\/div><div class=\"desc\">views<\/div><\/div><div><div class=\"num\">786.4K<\/div><div class=\"desc\">reach<\/div><\/div><div><div class=\"num\">48.8K<\/div><div class=\"desc\">interactions<\/div><\/div><div><div class=\"num\">24.8K<\/div><div class=\"desc\">profile visits<\/div><\/div><div><div class=\"num\">9.8K<\/div><div class=\"desc\">link clicks<\/div><\/div><div><div class=\"num\">2.4K<\/div><div class=\"desc\">new followers<\/div><\/div><\/div><figure class=\"sacree-proof\"><a href=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/\u0417\u043d\u0456\u043c\u043e\u043a-\u0435\u043a\u0440\u0430\u043d\u0430-2026-09-16-\u043e-20.58.59.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/\u0417\u043d\u0456\u043c\u043e\u043a-\u0435\u043a\u0440\u0430\u043d\u0430-2026-09-16-\u043e-20.58.59.png\" alt=\"Meta Business Suite results for Sacr\u00e9e Paris: 1.7M views, 786.4K reach, 48.8K interactions, 24.8K profile visits, 9.8K link clicks and 2.4K new followers.\" loading=\"lazy\" decoding=\"async\"><\/a><figcaption>Meta Business Suite \u00b7 Feb\u2013Sep 2026<\/figcaption><\/figure><\/div><div class=\"case-modal-section\"><h4>Best-performing content<\/h4><p class=\"sacree-mini-label\">Best-performing Reel<\/p><div class=\"case-modal-stats sacree-reel-stats\"><div><div class=\"num\">700.9K<\/div><div class=\"desc\">views<\/div><\/div><div><div class=\"num\">476.6K<\/div><div class=\"desc\">reach<\/div><\/div><div><div class=\"num\">30.9K<\/div><div class=\"desc\">interactions<\/div><\/div><div><div class=\"num\">204<\/div><div class=\"desc\">followers<\/div><\/div><\/div><p class=\"sacree-takeaway\">One Reel reached 700K+ views and 476K people.<\/p><\/div><div class=\"case-modal-section\"><h4>Selected Reels<\/h4><div class=\"sacree-reel-grid\"><a class=\"sacree-reel-card\" href=\"https:\/\/www.instagram.com\/reel\/DcOQ0KFICAj\/?stkn=ajBjbzVxeWN6eXBv\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"sacree-reel-button-label\">Men\u2019s manicure \u00b7 Trend format<\/span><span class=\"sacree-reel-button-arrow\" aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"sacree-reel-card\" href=\"https:\/\/www.instagram.com\/reel\/DacxNW8okWi\/?stkn=MWdrNDQyaGVrOHI0YQ==\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"sacree-reel-button-label\">Pedicure<\/span><span class=\"sacree-reel-button-arrow\" aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"sacree-reel-card\" href=\"https:\/\/www.instagram.com\/reel\/Dc-ohvroaOa\/?stkn=cmtycTRjdnI1ZjN5\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"sacree-reel-button-label\">Diode Laser \u00b7 Women<\/span><span class=\"sacree-reel-button-arrow\" aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"sacree-reel-card\" href=\"https:\/\/www.instagram.com\/reel\/DbvCG-bIab3\/?stkn=MWNoYzZoMmFhYmF0bw==\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"sacree-reel-button-label\">Diode Laser \u00b7 Men<\/span><span class=\"sacree-reel-button-arrow\" aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"sacree-reel-card\" href=\"https:\/\/www.instagram.com\/reel\/DYPLB0GoFWs\/?stkn=MTNrMWdqYTg3ZjNzcA==\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"sacree-reel-button-label\">Facial Treatment<\/span><span class=\"sacree-reel-button-arrow\" aria-hidden=\"true\">\u2197<\/span><\/a><\/div><\/div><\/div><\/div>\n\n<!-- CASE STUDY MODAL - SPRAVDI. Sourced from an agency portfolio deck\n       (team project) and the public @spravdi.gov.ua Instagram profile. -->\n  <div class=\"case-modal-overlay\" id=\"caseModalOverlay-spravdi\" data-case-modal-overlay=\"spravdi\">\n    <div class=\"case-modal\" id=\"caseModal-spravdi\" role=\"dialog\" aria-modal=\"true\" aria-labelledby=\"caseModalTitle-spravdi\">\n      <button type=\"button\" class=\"case-modal-close\" data-case-modal-close aria-label=\"Close case study\">\u2715<\/button>\n      <div class=\"case-modal-eyebrow\">Case Study \u00b7 3-Month Engagement<\/div>\n      <h2 id=\"caseModalTitle-spravdi\">SPRAVDI<\/h2>\n      <p class=\"case-modal-sub\">Building a trusted state source of information for Ukraine's Centre for Strategic Communications, as part of a creative agency team.<\/p>\n\n      <div class=\"case-modal-stats\">\n        <div><div class=\"num\">27K+<\/div><div class=\"desc\">subscribers<\/div><\/div>\n        <div><div class=\"num\">30+<\/div><div class=\"desc\">influencer collaborations<\/div><\/div>\n        <div><div class=\"num\">2.8M+<\/div><div class=\"desc\">people reached in 3 months<\/div><\/div>\n      <\/div>\n\n      <div class=\"case-modal-section\">\n        <h4>The Goal<\/h4>\n        <ul>\n          <li>Create a trusted state source of information<\/li>\n          <li>Increase the number of subscribers<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"case-modal-section\">\n        <h4>What We Did<\/h4>\n        <ul>\n          <li>Produced Instagram content for a government organization<\/li>\n          <li>Managed a team of designers, editors and copywriters<\/li>\n          <li>Built and managed 30+ collaborations with influencers and organizations<\/li>\n          <li>Found relevant news hooks and put together content<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"case-modal-section\">\n        <h4>The Results<\/h4>\n        <p>Over three months, the account grew to 27,000+ subscribers, ran 30+ influencer collaborations, and reached more than 2.8 million people. The consistent posting approach drove strong view counts; my personal record is a post made in collaboration with a blogger that got 19,000 likes.<\/p>\n      <\/div>\n\n      <div class=\"case-modal-section\">\n        <h4>Tools &amp; Approach<\/h4>\n        <ul>\n          <li>Instagram<\/li>\n          <li>Influencer marketing<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"case-modal-section case-modal-proof\">\n        <h4>Proof<\/h4>\n        <img src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/spravdi-proof-spalah-slide.jpg\" alt=\"Agency portfolio slide for SPRAVDI: goal, instruments and results: more than 27,000 subscribers, 30+ collaborations, over 2.8 million people reached in three months of work.\" loading=\"lazy\" decoding=\"async\">\n        <p class=\"case-modal-proof-caption\">Agency portfolio<\/p>\n      <\/div>\n\n      <div class=\"case-modal-section\">\n        <a class=\"case-modal-preview\" href=\"https:\/\/www.instagram.com\/spravdi.gov.ua\/\" target=\"_blank\" rel=\"noopener\">\n          \n          <div class=\"case-modal-preview-text\">\n            <div class=\"case-modal-preview-name\">SPRAVDI<\/div>\n            <div class=\"case-modal-preview-handle\">@spravdi.gov.ua \u00b7 Instagram<\/div>\n          <\/div>\n          <div class=\"case-modal-preview-arrow\">\u2192<\/div>\n        <\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  \n\n  <div class=\"case-modal-overlay\" id=\"caseModalOverlay-develux\" data-case-modal-overlay=\"develux\">\n    <div class=\"case-modal\" id=\"caseModal-develux\" role=\"dialog\" aria-modal=\"true\" aria-labelledby=\"caseModalTitle-develux\">\n      <button type=\"button\" class=\"case-modal-close\" data-case-modal-close aria-label=\"Close case study\">\u2715<\/button>\n      <div class=\"case-modal-eyebrow\">Case Study \u00b7 Organic Content Strategy<\/div>\n      <h2 id=\"caseModalTitle-develux\">US services website<\/h2>\n      <p class=\"case-modal-sub\">Led the organic content strategy across 3 Instagram accounts and coordinated a team of US-based UGC creators.<\/p>\n\n      <div class=\"case-modal-stats\">\n        <div><div class=\"num\">1M+<\/div><div class=\"desc\">total organic reach<\/div><\/div>\n        <div><div class=\"num\">250K+<\/div><div class=\"desc\">reach from a single video<\/div><\/div>\n        <div><div class=\"num\">3<\/div><div class=\"desc\">Instagram accounts managed<\/div><\/div>\n        <div><div class=\"num\">3<\/div><div class=\"desc\">US-based UGC creators coordinated<\/div><\/div>\n      <\/div>\n\n      <div class=\"case-modal-section\">\n        <h4>What I Did<\/h4>\n        <ul>\n          <li>Led the organic content strategy across 3 Instagram accounts (3 separate projects)<\/li>\n          <li>Wrote content strategy and briefs for a team of 3 US-based UGC creators<\/li>\n          <li>Reviewed and gave feedback on every video before final delivery<\/li>\n          <li>Coordinated communication, revisions and delivery timelines<\/li>\n          <li>Grew total organic reach through content testing and continuous optimisation<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"case-modal-section\">\n        <h4>The Results<\/h4>\n        <p>Generated 1M+ total organic reach during the contract, including one single video that reached 250K+ on its own, by coordinating a team of creators and continuously testing and optimising content.<\/p>\n      <\/div>\n\n      <div class=\"case-modal-section\">\n        <h4>Tools &amp; Approach<\/h4>\n        <ul>\n          <li>Content strategy and creator briefs<\/li>\n          <li>Video review and feedback<\/li>\n          <li>Instagram<\/li>\n        <\/ul>\n      <\/div>\n\n      \n    <\/div>\n  <\/div>\n\n  <div class=\"case-modal-overlay\" id=\"caseModalOverlay-filigrane\" data-case-modal-overlay=\"filigrane\">\n    <div class=\"case-modal filigrane-case-modal\" id=\"caseModal-filigrane\" role=\"dialog\" aria-modal=\"true\" aria-labelledby=\"caseModalTitle-filigrane\">\n      <button type=\"button\" class=\"case-modal-close\" data-case-modal-close aria-label=\"Close case study\">\u2715<\/button>\n      <div class=\"case-modal-eyebrow\">Case Study \u00b7 1 Jan\u201315 Sep 2026<\/div>\n      <h2 id=\"caseModalTitle-filigrane\">Filigrane \u00b7 Paris<\/h2>\n      <p class=\"case-modal-sub\">Content Strategy \u00b7 Brand Content \u00b7 Creative Production<\/p>\n      <div class=\"case-modal-section\"><h4>Point A<\/h4><p>The salon\u2019s owner managed Instagram herself. Content was mostly occasional before-and-after photos, without a consistent publishing rhythm, clear positioning or a useful structure for Stories and Highlights.<\/p><\/div>\n      <div class=\"case-modal-section\"><h4>Strategy & production<\/h4><p>I developed the content strategy and premium positioning, refreshed the profile and Highlights, and set recurring formats and a coherent visual direction. Monthly shoots gave us a steady flow of photos and short-form video. I tested people-led stories, collaborations and recruitment content, then used performance data to repeat the formats that resonated, including men\u2019s manicure.<\/p><p>Selected content was also amplified through ads; the organic and paid results are separated below.<\/p><\/div>\n      <div class=\"case-modal-section\"><h4>Point B<\/h4><div class=\"case-modal-stats\"><div><div class=\"num\">573.1K<\/div><div class=\"desc\">total views<\/div><\/div><div><div class=\"num\">164.8K<\/div><div class=\"desc\">accounts reached<\/div><\/div><div><div class=\"num\">12.1K<\/div><div class=\"desc\">interactions<\/div><\/div><div><div class=\"num\">524.3K<\/div><div class=\"desc\">organic views<\/div><\/div><\/div><\/div>\n      <div class=\"case-modal-section\"><h4>Best-performing Reel<\/h4><div class=\"case-modal-stats filigrane-reel-stats\"><div><div class=\"num\">181.9K<\/div><div class=\"desc\">views<\/div><\/div><div><div class=\"num\">1.4K<\/div><div class=\"desc\">interactions<\/div><\/div><div><div class=\"num\">124<\/div><div class=\"desc\">new followers<\/div><\/div><\/div><\/div>\n      \n\n\n      <div class=\"case-modal-section\">\n        <a class=\"case-modal-preview\" href=\"https:\/\/www.instagram.com\/filigrane.nailsparis\/?hl=en\" target=\"_blank\" rel=\"noopener\">\n          <img class=\"case-modal-preview-avatar\" src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/filigrane-logo.png\" alt=\"Filigrane logo\" loading=\"lazy\" decoding=\"async\">\n          <div class=\"case-modal-preview-text\">\n            <div class=\"case-modal-preview-name\">Filigrane Paris<\/div>\n            <div class=\"case-modal-preview-handle\">@filigrane.nailsparis \u00b7 Instagram<\/div>\n          <\/div>\n          <div class=\"case-modal-preview-arrow\">\u2192<\/div>\n        <\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  \n\n  <section class=\"alt\" id=\"testimonials\">\n    <div class=\"wrap\">\n      <div class=\"section-head\">\n        <h2>What Clients Say<\/h2>\n      <\/div>\n      <div class=\"testi-grid reveal\">\n        <div class=\"testi-card\">\n          <div class=\"testi-quote-mark\">\"<\/div>\n          <p class=\"testi-text\">A pleasure working with Anastasiia again. Good quality videos, great communication, and she followed our instructions very well.<\/p>\n        <\/div>\n        <div class=\"testi-card\">\n          <div class=\"testi-quote-mark\">\"<\/div>\n          <p class=\"testi-text\">Did a great job on every task. Very flexible and open to feedback.<\/p>\n        <\/div>\n        <div class=\"testi-card\">\n          <div class=\"testi-quote-mark\">\"<\/div>\n          <p class=\"testi-text\">Eager and persistent to get the message right. Her talents excel in advertising skills, combined with great energy to produce excellent output.<\/p>\n        <\/div>\n        <div class=\"testi-card\">\n          <div class=\"testi-quote-mark\">\"<\/div>\n          <p class=\"testi-text\">Excellent work product. Resourceful and diligent. Communicates well, delivers on schedule, and shows a lot of business maturity. Highly recommend.<\/p>\n        <\/div>\n        <div class=\"testi-card\">\n          <div class=\"testi-quote-mark\">\"<\/div>\n          <p class=\"testi-text\">Very good to work with. Quick to respond, strong follow-through, and high marks for creativity.<\/p>\n        <\/div>\n        <div class=\"testi-card\">\n          <div class=\"testi-quote-mark\">\"<\/div>\n          <p class=\"testi-text\">Energetic and bright. A professional social media creator who brings new clients to your business. Will use her talent again soon.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  \n\n  <section class=\"alt\" id=\"skills\">\n    <div class=\"wrap\">\n      <div class=\"section-head\">\n        <h2>What I Do<\/h2>\n      <\/div>\n      <div class=\"skills-row reveal\"><span class=\"skill-pill\">Creative Strategy<\/span><span class=\"skill-pill\">Content Strategy<\/span><span class=\"skill-pill\">Creative Concepts &amp; Ideation<\/span><span class=\"skill-pill\">Creative Briefs &amp; Moodboards<\/span><span class=\"skill-pill\">Brand Content<\/span><span class=\"skill-pill\">Social-First Content Production<\/span><span class=\"skill-pill\">Scriptwriting &amp; Storyboarding<\/span><span class=\"skill-pill\">Video Production &amp; Editing<\/span><span class=\"skill-pill\">Creator &amp; UGC Coordination<\/span><span class=\"skill-pill\">Influencer Collaborations<\/span><span class=\"skill-pill\">Performance Analysis &amp; Creative Iteration<\/span><span class=\"skill-pill\">Cross-functional Coordination<\/span><\/div>\n\n      <div class=\"sub-label\">Tools<\/div>\n      <div class=\"skills-row reveal\">\n        <span class=\"skill-pill outline\">CapCut<\/span>\n        <span class=\"skill-pill outline\">Figma<\/span>\n        <span class=\"skill-pill outline\">Canva<\/span>\n        <span class=\"skill-pill outline\">Meta Business Suite<\/span>\n      <\/div>\n\n      <div class=\"sub-label\">Languages<\/div>\n      <div class=\"skills-row reveal\">\n        <span class=\"skill-pill outline\">English - Professional<\/span>\n        <span class=\"skill-pill outline\">French - B2<\/span>\n        <span class=\"skill-pill outline\">Ukrainian - Native<\/span>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"alt\" id=\"education\">\n    <div class=\"wrap\">\n      <div class=\"education-shell reveal\">\n        <div class=\"section-head\">\n          <h2>Academic Background<\/h2>\n        <\/div>\n        <div class=\"timeline\">\n          <div class=\"tl-item\">\n            <div class=\"tl-date\">2017-2018<\/div>\n            <div>\n              <div class=\"tl-role\">Leadership Development Program<\/div>\n              <div class=\"tl-company\">Ukrainian Leadership Academy<\/div>\n            <\/div>\n          <\/div>\n          <div class=\"tl-item\">\n            <div class=\"tl-date\">2019-2020<\/div>\n            <div>\n              <div class=\"tl-role\">Bachelor's, Ukrainian Language and Literature<\/div>\n              <div class=\"tl-company\">Kyiv-Mohyla Academy \u00b7 Kyiv<\/div>\n            <\/div>\n          <\/div>\n          <div class=\"tl-item\">\n            <div class=\"tl-date\">2022-2023<\/div>\n            <div>\n              <div class=\"tl-role\">Bachelor's Degree, International Management and Commerce<\/div>\n              <div class=\"tl-company\"><img class=\"tl-logo-img\" src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/university-iae-metz.jpg\" alt=\"IAE Metz logo\" loading=\"lazy\" decoding=\"async\"> IAE Metz \u00b7 University of Lorraine<\/div>\n            <\/div>\n          <\/div>\n          <div class=\"tl-item\">\n            <div class=\"tl-date\">2023-2024<\/div>\n            <div>\n              <div class=\"tl-role\">Master's Degree, Management &amp; Innovation<\/div>\n              <div class=\"tl-company\"><img class=\"tl-logo-img\" src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/university-iae-metz.jpg\" alt=\"IAE Metz logo\" loading=\"lazy\" decoding=\"async\"> IAE Metz \u00b7 University of Lorraine<\/div>\n            <\/div>\n          <\/div>\n          <div class=\"tl-item\">\n            <div class=\"tl-date\">2024-2025<\/div>\n            <div>\n              <div class=\"tl-role\">Master 2, Fashion and Materials<\/div>\n              <div class=\"tl-company\"><img class=\"tl-logo-img\" src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/university-ensad-psl.png\" alt=\"ENSAD PSL logo\" loading=\"lazy\" decoding=\"async\"> PSL, ENSAD \u00b7 Paris<\/div>\n            <\/div>\n          <\/div>\n          <div class=\"tl-item\">\n            <div class=\"tl-date\">2025-2027<\/div>\n            <div>\n              <div class=\"tl-role\">Dipl\u00f4me d'\u00c9tudiant-Entrepreneur (D2E)<\/div>\n              <div class=\"tl-company\"><img class=\"tl-logo-img\" src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/university-dauphine-psl.jpg\" alt=\"Dauphine PSL logo\" loading=\"lazy\" decoding=\"async\"> PSL PEPITE \u00b7 Paris<\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n  <div class=\"footer-cta\">\n    <div class=\"wrap\">\n      <h2>Open to New Opportunities<\/h2>\n      <p class=\"footer-cta-lead\">I\u2019m looking for a full-time role in <strong>Creative Strategy, Brand Content or Content Production<\/strong> in Paris or with an international team.<\/p>\n      <p class=\"footer-cta-detail\">I\u2019m drawn to roles where I can combine strategic thinking, creative concepts and hands-on production.<\/p>\n      <div class=\"cta-row\" style=\"justify-content:center;\">\n        <a class=\"btn btn-primary\" href=\"mailto:contentbyanastasiia.paris@gmail.com\">contentbyanastasiia.paris@gmail.com<\/a>\n        <a class=\"btn btn-secondary\" href=\"https:\/\/contentbyanastasiia.com\" target=\"_blank\" rel=\"noopener\">contentbyanastasiia.com<\/a>\n      <\/div>\n      <div class=\"foot-note\">Paris, France \u00b7 Hybrid &amp; Remote<\/div>\n    <\/div>\n  <\/div>\n\n  \n\n  \n\n  \n<\/div><template id=\"recruitment-en\">\n\n  <nav class=\"site-nav\">\n    <div class=\"wrap\">\n      <a class=\"nav-brand\" href=\"https:\/\/contentbyanastasiia.com\/434-2\/\">Content by Anastasiia<\/a>\n      <ul class=\"nav-links\">\n        <li><a href=\"#about\">About<\/a><\/li>\n        <li><a href=\"#cases\">Cases<\/a><\/li>\n        <li><a href=\"#skills\">Skills<\/a><\/li>\n      <\/ul>\n      <div class=\"nav-right\">\n        <div class=\"nav-language\" aria-label=\"Language\">\n          <a href=\"https:\/\/contentbyanastasiia.com\/recruitment\/?page_lang=en\" lang=\"en\" aria-current=\"page\">EN<\/a>\n          <a href=\"https:\/\/contentbyanastasiia.com\/recruitment\/?page_lang=fr\" lang=\"fr\">FR<\/a>\n          <a href=\"https:\/\/contentbyanastasiia.com\/recruitment\/?page_lang=uk\" lang=\"uk\">UK<\/a>\n        <\/div>\n        <a class=\"nav-cv\" href=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/anastasiia-riazanova-cv-1.pdf\" download=\"Anastasiia-Riazanova-CV.pdf\">Download CV<\/a>\n        <a class=\"nav-cta\" href=\"mailto:contentbyanastasiia.paris@gmail.com\">Get in touch<\/a>\n      <\/div>\n    <\/div>\n  <\/nav>\n\n  <div class=\"hero\" id=\"top\">\n    <div class=\"hero-grid-bg\" aria-hidden=\"true\"><\/div>\n    <div class=\"wrap\">\n      <div class=\"hero-grid\">\n        <div class=\"hero-main\">\n          <p class=\"hero-kicker\">Paris, France<\/p>\n          <h1 class=\"hero-poster\"><span>Creative Strategist<\/span><span class=\"accent\">&amp; Content Producer<\/span><\/h1>\n          <div class=\"tags\"><span class=\"tag\">7+ Years in Content &amp; Social Media<\/span><span class=\"tag\">Brand Content \u00b7 Social-First Video \u00b7 Creative Production<\/span><span class=\"tag\">Paris, France<\/span><span class=\"tag\">Open to Full-time \u00b7 Hybrid \u00b7 Remote<\/span><\/div>\n          <div class=\"cta-row\">\n            <a class=\"btn btn-primary\" href=\"mailto:contentbyanastasiia.paris@gmail.com\">Get in touch<\/a>\n            <a class=\"btn btn-secondary\" href=\"#cases\">Case Studies<\/a>\n            \n          <\/div>\n          <div class=\"hero-foot\">\n            <a class=\"hero-recent-link\" href=\"#cases\"><span>Recent work<\/span> <span class=\"arrow\" aria-hidden=\"true\">&#8600;<\/span><\/a>\n          <\/div>\n        <\/div>\n        <figure class=\"hero-portrait\">\n          <img src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/anastasiia-about-photo.jpg\" alt=\"Anastasiia Riazanova \u2014 Creative Strategist &amp; Content Producer in Paris\" loading=\"eager\" decoding=\"async\" fetchpriority=\"high\">\n        <\/figure>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  \n\n  <section class=\"alt\" id=\"about\">\n    <div class=\"wrap\">\n      <div class=\"about-merge-grid reveal\">\n        <div class=\"about-col\">\n          <div class=\"section-head\">\n            <h2>How I Work<\/h2>\n          <\/div>\n          <div class=\"about-text\"><p>I\u2019ve worked in content for over seven years, delivering projects in France and international markets.<\/p><p>My strength is that I don\u2019t create content just for the sake of it. I start by analysing the brand, audience and goals, then decide what to create and how.<\/p><p>I combine strategic thinking, aesthetics and hands-on production. I can take a project from the initial idea and script through filming, editing and performance analysis.<\/p><p>To me, content should do more than look good: <strong>it should have a clear purpose and deliver results.<\/strong><\/p><\/div>\n        <\/div>\n        <div class=\"pov-col\">\n          <div class=\"pov-list\">\n            <div class=\"pov-item\">\n              <div class=\"pov-num\">01<\/div>\n              <div class=\"pov-text\"><strong>Strategy first, execution second.<\/strong><br>Every piece of content should start with a clear objective, audience and insight.<\/div>\n            <\/div>\n            <div class=\"pov-item\">\n              <div class=\"pov-num\">02<\/div>\n              <div class=\"pov-text\"><strong>Use the full potential of social media.<\/strong><br>I plan each piece of content for the platform where it will appear, rather than posting the same thing everywhere.<\/div>\n            <\/div>\n            <div class=\"pov-item\">\n              <div class=\"pov-num\">03<\/div>\n              <div class=\"pov-text\"><strong>Create, measure, iterate.<\/strong><br>I use performance insights to understand what resonates and improve the next creative direction \u2014 not to publish for the sake of publishing.<\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"alt\" id=\"cases\">\n    <div class=\"wrap\">\n      <div class=\"gallery-head\">\n        <div>\n          <div class=\"label-row\" style=\"margin-bottom:10px;\"><span class=\"label\">Selected Cases<\/span><span class=\"rule\"><\/span><\/div>\n          <h2>Case Studies<\/h2>\n        <\/div>\n        <div class=\"gallery-nav\">\n          <button class=\"gnav-btn\" id=\"casesPrev\" aria-label=\"Previous case\">\u2039<\/button>\n          <button class=\"gnav-btn\" id=\"casesNext\" aria-label=\"Next case\">\u203a<\/button>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"gallery-track-wrap reveal\">\n      <!-- PHOTO SLOT: each .gcard below uses a placeholder gradient (bg-1..bg-6).\n           Once real photos exist, replace class=\"gcard bg-N\" with an <img loading=\"lazy\" decoding=\"async\"> layer, e.g.:\n           <div class=\"gcard\" style=\"background-image:linear-gradient(180deg,rgba(36,35,31,0) 30%,rgba(36,35,31,.85) 100%),url('sacree-paris.jpg');background-size:cover;background-position:center;\">\n           - same markup inside stays the same. -->\n      <div class=\"gallery-track\" id=\"casesTrack\">\n        <div class=\"gcard bg-1 gcard-clickable\" data-case-modal=\"sacree-paris\" role=\"button\" tabindex=\"0\" aria-haspopup=\"dialog\" aria-controls=\"caseModal-sacree-paris\" data-lazy-bg=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/sacree-paris-facial-cover.jpg\" style=\"background-image:linear-gradient(180deg,rgba(36,35,31,0) 30%,rgba(36,35,31,.88) 100%),url('https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/sacree-paris-facial-cover.jpg');background-size:cover;background-position:center;\">\n          <div class=\"gcard-badge\"><img src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/sacree-paris-badge.png\" alt=\"Sacr\u00e9e Paris logo\" loading=\"lazy\" decoding=\"async\"><\/div>\n          <div class=\"metric\">1.7M views (+632%) \u00b7 9.8K booking-link clicks (+1,200%)<\/div>\n          <h3>Sacr\u00e9e Paris<\/h3>\n          <p>End-to-end SMM and content support for a dermo-beauty salon in Paris.<\/p>\n          <span class=\"gcard-more\">View case study <span class=\"arrow\">\u2192<\/span><\/span>\n        <\/div>\n        <div class=\"gcard bg-6 gcard-clickable filigrane-card\" data-case-modal=\"filigrane\" role=\"button\" tabindex=\"0\" aria-haspopup=\"dialog\" aria-controls=\"caseModal-filigrane\" data-lazy-bg=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/filigrane-manicure-cover.jpg\" style=\"background-image:linear-gradient(180deg,rgba(20,19,18,.05) 40%,rgba(20,19,18,.88) 100%),url('https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/filigrane-manicure-cover.jpg');background-size:cover;background-position:center 45%;\">\n          <div class=\"metric\">573.1K views (+85.8%) \u00b7 164.8K reached (+440.6%)<\/div>\n          <h3>Filigrane \u00b7 Paris<\/h3>\n          <p>End-to-end SMM and content support for a luxury nail salon in Paris.<\/p>\n          <span class=\"gcard-more\">View case study <span class=\"arrow\">\u2192<\/span><\/span>\n        <\/div>\n        \n        <div class=\"gcard bg-2 gcard-clickable\" data-case-modal=\"develux\" role=\"button\" tabindex=\"0\" aria-haspopup=\"dialog\" aria-controls=\"caseModal-develux\" data-lazy-bg=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/develux-cover.jpg\" style=\"background-image:linear-gradient(180deg,rgba(15,36,51,0) 30%,rgba(15,36,51,.88) 100%),url('https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/develux-cover.jpg');background-size:cover;background-position:center;\">\n          \n          <div class=\"metric\">1M+ organic reach<\/div>\n          <h3>US services website<\/h3>\n          <p>Led organic content strategy across 3 Instagram accounts and coordinated US-based UGC creators, from briefs to final delivery.<\/p>\n          <span class=\"gcard-more\">View case study <span class=\"arrow\">\u2192<\/span><\/span>\n        <\/div>\n        <div class=\"gcard bg-4 gcard-clickable\" data-case-modal=\"spravdi\" role=\"button\" tabindex=\"0\" aria-haspopup=\"dialog\" aria-controls=\"caseModal-spravdi\" data-lazy-bg=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/spravdi-cover.jpg\" style=\"background-image:linear-gradient(180deg,rgba(15,36,51,0) 30%,rgba(15,36,51,.88) 100%),url('https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/spravdi-cover.jpg');background-size:cover;background-position:center;\">\n          \n          <div class=\"metric\">2.8M+ people reached<\/div>\n          <h3>SPRAVDI<\/h3>\n          <p>Managed 30+ influencer collaborations and grew subscribers to 27,000+ in three months, as part of a creative agency team.<\/p>\n          <span class=\"gcard-more\">View case study <span class=\"arrow\">\u2192<\/span><\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"wrap\">\n      <div class=\"gallery-dots\" id=\"casesDots\"><\/div>\n    <\/div>\n  <\/section>\n\n  <!-- CASE STUDY MODAL - Sacr\u00e9e Paris -->\n<div class=\"case-modal-overlay\" id=\"caseModalOverlay-sacree-paris\" data-case-modal-overlay=\"sacree-paris\"><div class=\"case-modal sacree-case-modal\" id=\"caseModal-sacree-paris\" role=\"dialog\" aria-modal=\"true\" aria-labelledby=\"caseModalTitle-sacree-paris\"><button type=\"button\" class=\"case-modal-close\" data-case-modal-close aria-label=\"Close case study\">\u2715<\/button><div class=\"case-modal-eyebrow\">Case Study \u00b7 Feb\u2013Sep 2026<\/div><h2 id=\"caseModalTitle-sacree-paris\">Sacr\u00e9e Paris<\/h2><p class=\"case-modal-sub\">Content Strategy \u00b7 Brand Content \u00b7 Creative Production<\/p><div class=\"case-modal-section\"><h4>Point A<\/h4><p>The brand already had regular shoots and content, but results were limited. Many Reels were static, lacked strong hooks and were not built around formats that engaged the audience or attracted potential clients.<\/p><\/div><div class=\"case-modal-section\"><h4>Strategy &amp; execution<\/h4><p>I reviewed content performance and identified formats worth repeating. Instead of constantly inventing new ones, we tested and developed what had already shown promise.<\/p><p>Women\u2019s manicure was highly competitive locally, so I proposed testing a distinct men\u2019s segment. We created content around men\u2019s manicures and other beauty services for men.<\/p><p>I strengthened Reels with clearer hooks and more dynamic editing, established a regular posting rhythm, coordinated UGC creators and influencers, and used results to refine the next shoots.<\/p><p>Strong organic content was then amplified with Meta Ads. Paid media scaled creatives and offers that had already shown potential; it did not replace the organic strategy.<\/p><div class=\"sacree-process\" aria-label=\"Process\"><span><b>01<\/b>Analysis<\/span><span><b>02<\/b>Creative Strategy<\/span><span><b>03<\/b>Production<\/span><span><b>04<\/b>Testing<\/span><span><b>05<\/b>Paid Amplification<\/span><span><b>06<\/b>Results<\/span><\/div><\/div><div class=\"sacree-photo-collage\" role=\"group\" aria-label=\"Sacr\u00e9e Paris content production photos\"><img src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/sacree-facial-tools.jpg\" alt=\"Sacr\u00e9e Paris facial treatment with blue cooling tools\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/sacree-skincare-detail.jpg\" alt=\"Sacr\u00e9e Paris skincare treatment detail\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/sacree-salon-portrait.jpg\" alt=\"Portrait from Sacr\u00e9e Paris salon content production\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/01-epilation-laser-femme.jpg\" alt=\"Sacr\u00e9e Paris diode laser treatment\" loading=\"lazy\" decoding=\"async\"><\/div><div class=\"case-modal-section\"><h4>Point B<\/h4><div class=\"case-modal-stats sacree-results-stats\"><div><div class=\"num\">1.7M<\/div><div class=\"desc\">views<\/div><\/div><div><div class=\"num\">786.4K<\/div><div class=\"desc\">reach<\/div><\/div><div><div class=\"num\">48.8K<\/div><div class=\"desc\">interactions<\/div><\/div><div><div class=\"num\">24.8K<\/div><div class=\"desc\">profile visits<\/div><\/div><div><div class=\"num\">9.8K<\/div><div class=\"desc\">link clicks<\/div><\/div><div><div class=\"num\">2.4K<\/div><div class=\"desc\">new followers<\/div><\/div><\/div><figure class=\"sacree-proof\"><a href=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/\u0417\u043d\u0456\u043c\u043e\u043a-\u0435\u043a\u0440\u0430\u043d\u0430-2026-09-16-\u043e-20.58.59.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/\u0417\u043d\u0456\u043c\u043e\u043a-\u0435\u043a\u0440\u0430\u043d\u0430-2026-09-16-\u043e-20.58.59.png\" alt=\"Meta Business Suite results for Sacr\u00e9e Paris: 1.7M views, 786.4K reach, 48.8K interactions, 24.8K profile visits, 9.8K link clicks and 2.4K new followers.\" loading=\"lazy\" decoding=\"async\"><\/a><figcaption>Meta Business Suite \u00b7 Feb\u2013Sep 2026<\/figcaption><\/figure><\/div><div class=\"case-modal-section\"><h4>Best-performing content<\/h4><p class=\"sacree-mini-label\">Best-performing Reel<\/p><div class=\"case-modal-stats sacree-reel-stats\"><div><div class=\"num\">700.9K<\/div><div class=\"desc\">views<\/div><\/div><div><div class=\"num\">476.6K<\/div><div class=\"desc\">reach<\/div><\/div><div><div class=\"num\">30.9K<\/div><div class=\"desc\">interactions<\/div><\/div><div><div class=\"num\">204<\/div><div class=\"desc\">followers<\/div><\/div><\/div><p class=\"sacree-takeaway\">One Reel reached 700K+ views and 476K people.<\/p><\/div><div class=\"case-modal-section\"><h4>Selected Reels<\/h4><div class=\"sacree-reel-grid\"><a class=\"sacree-reel-card\" href=\"https:\/\/www.instagram.com\/reel\/DcOQ0KFICAj\/?stkn=ajBjbzVxeWN6eXBv\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"sacree-reel-button-label\">Men\u2019s manicure \u00b7 Trend format<\/span><span class=\"sacree-reel-button-arrow\" aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"sacree-reel-card\" href=\"https:\/\/www.instagram.com\/reel\/DacxNW8okWi\/?stkn=MWdrNDQyaGVrOHI0YQ==\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"sacree-reel-button-label\">Pedicure<\/span><span class=\"sacree-reel-button-arrow\" aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"sacree-reel-card\" href=\"https:\/\/www.instagram.com\/reel\/Dc-ohvroaOa\/?stkn=cmtycTRjdnI1ZjN5\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"sacree-reel-button-label\">Diode Laser \u00b7 Women<\/span><span class=\"sacree-reel-button-arrow\" aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"sacree-reel-card\" href=\"https:\/\/www.instagram.com\/reel\/DbvCG-bIab3\/?stkn=MWNoYzZoMmFhYmF0bw==\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"sacree-reel-button-label\">Diode Laser \u00b7 Men<\/span><span class=\"sacree-reel-button-arrow\" aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"sacree-reel-card\" href=\"https:\/\/www.instagram.com\/reel\/DYPLB0GoFWs\/?stkn=MTNrMWdqYTg3ZjNzcA==\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"sacree-reel-button-label\">Facial Treatment<\/span><span class=\"sacree-reel-button-arrow\" aria-hidden=\"true\">\u2197<\/span><\/a><\/div><\/div><\/div><\/div>\n\n<!-- CASE STUDY MODAL - SPRAVDI. Sourced from an agency portfolio deck\n       (team project) and the public @spravdi.gov.ua Instagram profile. -->\n  <div class=\"case-modal-overlay\" id=\"caseModalOverlay-spravdi\" data-case-modal-overlay=\"spravdi\">\n    <div class=\"case-modal\" id=\"caseModal-spravdi\" role=\"dialog\" aria-modal=\"true\" aria-labelledby=\"caseModalTitle-spravdi\">\n      <button type=\"button\" class=\"case-modal-close\" data-case-modal-close aria-label=\"Close case study\">\u2715<\/button>\n      <div class=\"case-modal-eyebrow\">Case Study \u00b7 3-Month Engagement<\/div>\n      <h2 id=\"caseModalTitle-spravdi\">SPRAVDI<\/h2>\n      <p class=\"case-modal-sub\">Building a trusted state source of information for Ukraine's Centre for Strategic Communications, as part of a creative agency team.<\/p>\n\n      <div class=\"case-modal-stats\">\n        <div><div class=\"num\">27K+<\/div><div class=\"desc\">subscribers<\/div><\/div>\n        <div><div class=\"num\">30+<\/div><div class=\"desc\">influencer collaborations<\/div><\/div>\n        <div><div class=\"num\">2.8M+<\/div><div class=\"desc\">people reached in 3 months<\/div><\/div>\n      <\/div>\n\n      <div class=\"case-modal-section\">\n        <h4>The Goal<\/h4>\n        <ul>\n          <li>Create a trusted state source of information<\/li>\n          <li>Increase the number of subscribers<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"case-modal-section\">\n        <h4>What We Did<\/h4>\n        <ul>\n          <li>Produced Instagram content for a government organization<\/li>\n          <li>Managed a team of designers, editors and copywriters<\/li>\n          <li>Built and managed 30+ collaborations with influencers and organizations<\/li>\n          <li>Found relevant news hooks and put together content<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"case-modal-section\">\n        <h4>The Results<\/h4>\n        <p>Over three months, the account grew to 27,000+ subscribers, ran 30+ influencer collaborations, and reached more than 2.8 million people. The consistent posting approach drove strong view counts; my personal record is a post made in collaboration with a blogger that got 19,000 likes.<\/p>\n      <\/div>\n\n      <div class=\"case-modal-section\">\n        <h4>Tools &amp; Approach<\/h4>\n        <ul>\n          <li>Instagram<\/li>\n          <li>Influencer marketing<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"case-modal-section case-modal-proof\">\n        <h4>Proof<\/h4>\n        <img src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/spravdi-proof-spalah-slide.jpg\" alt=\"Agency portfolio slide for SPRAVDI: goal, instruments and results: more than 27,000 subscribers, 30+ collaborations, over 2.8 million people reached in three months of work.\" loading=\"lazy\" decoding=\"async\">\n        <p class=\"case-modal-proof-caption\">Agency portfolio<\/p>\n      <\/div>\n\n      <div class=\"case-modal-section\">\n        <a class=\"case-modal-preview\" href=\"https:\/\/www.instagram.com\/spravdi.gov.ua\/\" target=\"_blank\" rel=\"noopener\">\n          \n          <div class=\"case-modal-preview-text\">\n            <div class=\"case-modal-preview-name\">SPRAVDI<\/div>\n            <div class=\"case-modal-preview-handle\">@spravdi.gov.ua \u00b7 Instagram<\/div>\n          <\/div>\n          <div class=\"case-modal-preview-arrow\">\u2192<\/div>\n        <\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  \n\n  <div class=\"case-modal-overlay\" id=\"caseModalOverlay-develux\" data-case-modal-overlay=\"develux\">\n    <div class=\"case-modal\" id=\"caseModal-develux\" role=\"dialog\" aria-modal=\"true\" aria-labelledby=\"caseModalTitle-develux\">\n      <button type=\"button\" class=\"case-modal-close\" data-case-modal-close aria-label=\"Close case study\">\u2715<\/button>\n      <div class=\"case-modal-eyebrow\">Case Study \u00b7 Organic Content Strategy<\/div>\n      <h2 id=\"caseModalTitle-develux\">US services website<\/h2>\n      <p class=\"case-modal-sub\">Led the organic content strategy across 3 Instagram accounts and coordinated a team of US-based UGC creators.<\/p>\n\n      <div class=\"case-modal-stats\">\n        <div><div class=\"num\">1M+<\/div><div class=\"desc\">total organic reach<\/div><\/div>\n        <div><div class=\"num\">250K+<\/div><div class=\"desc\">reach from a single video<\/div><\/div>\n        <div><div class=\"num\">3<\/div><div class=\"desc\">Instagram accounts managed<\/div><\/div>\n        <div><div class=\"num\">3<\/div><div class=\"desc\">US-based UGC creators coordinated<\/div><\/div>\n      <\/div>\n\n      <div class=\"case-modal-section\">\n        <h4>What I Did<\/h4>\n        <ul>\n          <li>Led the organic content strategy across 3 Instagram accounts (3 separate projects)<\/li>\n          <li>Wrote content strategy and briefs for a team of 3 US-based UGC creators<\/li>\n          <li>Reviewed and gave feedback on every video before final delivery<\/li>\n          <li>Coordinated communication, revisions and delivery timelines<\/li>\n          <li>Grew total organic reach through content testing and continuous optimisation<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"case-modal-section\">\n        <h4>The Results<\/h4>\n        <p>Generated 1M+ total organic reach during the contract, including one single video that reached 250K+ on its own, by coordinating a team of creators and continuously testing and optimising content.<\/p>\n      <\/div>\n\n      <div class=\"case-modal-section\">\n        <h4>Tools &amp; Approach<\/h4>\n        <ul>\n          <li>Content strategy and creator briefs<\/li>\n          <li>Video review and feedback<\/li>\n          <li>Instagram<\/li>\n        <\/ul>\n      <\/div>\n\n      \n    <\/div>\n  <\/div>\n\n  <div class=\"case-modal-overlay\" id=\"caseModalOverlay-filigrane\" data-case-modal-overlay=\"filigrane\">\n    <div class=\"case-modal filigrane-case-modal\" id=\"caseModal-filigrane\" role=\"dialog\" aria-modal=\"true\" aria-labelledby=\"caseModalTitle-filigrane\">\n      <button type=\"button\" class=\"case-modal-close\" data-case-modal-close aria-label=\"Close case study\">\u2715<\/button>\n      <div class=\"case-modal-eyebrow\">Case Study \u00b7 1 Jan\u201315 Sep 2026<\/div>\n      <h2 id=\"caseModalTitle-filigrane\">Filigrane \u00b7 Paris<\/h2>\n      <p class=\"case-modal-sub\">Content Strategy \u00b7 Brand Content \u00b7 Creative Production<\/p>\n      <div class=\"case-modal-section\"><h4>Point A<\/h4><p>The salon\u2019s owner managed Instagram herself. Content was mostly occasional before-and-after photos, without a consistent publishing rhythm, clear positioning or a useful structure for Stories and Highlights.<\/p><\/div>\n      <div class=\"case-modal-section\"><h4>Strategy & production<\/h4><p>I developed the content strategy and premium positioning, refreshed the profile and Highlights, and set recurring formats and a coherent visual direction. Monthly shoots gave us a steady flow of photos and short-form video. I tested people-led stories, collaborations and recruitment content, then used performance data to repeat the formats that resonated, including men\u2019s manicure.<\/p><p>Selected content was also amplified through ads; the organic and paid results are separated below.<\/p><\/div>\n      <div class=\"case-modal-section\"><h4>Point B<\/h4><div class=\"case-modal-stats\"><div><div class=\"num\">573.1K<\/div><div class=\"desc\">total views<\/div><\/div><div><div class=\"num\">164.8K<\/div><div class=\"desc\">accounts reached<\/div><\/div><div><div class=\"num\">12.1K<\/div><div class=\"desc\">interactions<\/div><\/div><div><div class=\"num\">524.3K<\/div><div class=\"desc\">organic views<\/div><\/div><\/div><\/div>\n      <div class=\"case-modal-section\"><h4>Best-performing Reel<\/h4><div class=\"case-modal-stats filigrane-reel-stats\"><div><div class=\"num\">181.9K<\/div><div class=\"desc\">views<\/div><\/div><div><div class=\"num\">1.4K<\/div><div class=\"desc\">interactions<\/div><\/div><div><div class=\"num\">124<\/div><div class=\"desc\">new followers<\/div><\/div><\/div><\/div>\n      \n\n\n      <div class=\"case-modal-section\">\n        <a class=\"case-modal-preview\" href=\"https:\/\/www.instagram.com\/filigrane.nailsparis\/?hl=en\" target=\"_blank\" rel=\"noopener\">\n          <img class=\"case-modal-preview-avatar\" src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/filigrane-logo.png\" alt=\"Filigrane logo\" loading=\"lazy\" decoding=\"async\">\n          <div class=\"case-modal-preview-text\">\n            <div class=\"case-modal-preview-name\">Filigrane Paris<\/div>\n            <div class=\"case-modal-preview-handle\">@filigrane.nailsparis \u00b7 Instagram<\/div>\n          <\/div>\n          <div class=\"case-modal-preview-arrow\">\u2192<\/div>\n        <\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  \n\n  <section class=\"alt\" id=\"testimonials\">\n    <div class=\"wrap\">\n      <div class=\"section-head\">\n        <h2>What Clients Say<\/h2>\n      <\/div>\n      <div class=\"testi-grid reveal\">\n        <div class=\"testi-card\">\n          <div class=\"testi-quote-mark\">\"<\/div>\n          <p class=\"testi-text\">A pleasure working with Anastasiia again. Good quality videos, great communication, and she followed our instructions very well.<\/p>\n        <\/div>\n        <div class=\"testi-card\">\n          <div class=\"testi-quote-mark\">\"<\/div>\n          <p class=\"testi-text\">Did a great job on every task. Very flexible and open to feedback.<\/p>\n        <\/div>\n        <div class=\"testi-card\">\n          <div class=\"testi-quote-mark\">\"<\/div>\n          <p class=\"testi-text\">Eager and persistent to get the message right. Her talents excel in advertising skills, combined with great energy to produce excellent output.<\/p>\n        <\/div>\n        <div class=\"testi-card\">\n          <div class=\"testi-quote-mark\">\"<\/div>\n          <p class=\"testi-text\">Excellent work product. Resourceful and diligent. Communicates well, delivers on schedule, and shows a lot of business maturity. Highly recommend.<\/p>\n        <\/div>\n        <div class=\"testi-card\">\n          <div class=\"testi-quote-mark\">\"<\/div>\n          <p class=\"testi-text\">Very good to work with. Quick to respond, strong follow-through, and high marks for creativity.<\/p>\n        <\/div>\n        <div class=\"testi-card\">\n          <div class=\"testi-quote-mark\">\"<\/div>\n          <p class=\"testi-text\">Energetic and bright. A professional social media creator who brings new clients to your business. Will use her talent again soon.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  \n\n  <section class=\"alt\" id=\"skills\">\n    <div class=\"wrap\">\n      <div class=\"section-head\">\n        <h2>What I Do<\/h2>\n      <\/div>\n      <div class=\"skills-row reveal\"><span class=\"skill-pill\">Creative Strategy<\/span><span class=\"skill-pill\">Content Strategy<\/span><span class=\"skill-pill\">Creative Concepts &amp; Ideation<\/span><span class=\"skill-pill\">Creative Briefs &amp; Moodboards<\/span><span class=\"skill-pill\">Brand Content<\/span><span class=\"skill-pill\">Social-First Content Production<\/span><span class=\"skill-pill\">Scriptwriting &amp; Storyboarding<\/span><span class=\"skill-pill\">Video Production &amp; Editing<\/span><span class=\"skill-pill\">Creator &amp; UGC Coordination<\/span><span class=\"skill-pill\">Influencer Collaborations<\/span><span class=\"skill-pill\">Performance Analysis &amp; Creative Iteration<\/span><span class=\"skill-pill\">Cross-functional Coordination<\/span><\/div>\n\n      <div class=\"sub-label\">Tools<\/div>\n      <div class=\"skills-row reveal\">\n        <span class=\"skill-pill outline\">CapCut<\/span>\n        <span class=\"skill-pill outline\">Figma<\/span>\n        <span class=\"skill-pill outline\">Canva<\/span>\n        <span class=\"skill-pill outline\">Meta Business Suite<\/span>\n      <\/div>\n\n      <div class=\"sub-label\">Languages<\/div>\n      <div class=\"skills-row reveal\">\n        <span class=\"skill-pill outline\">English - Professional<\/span>\n        <span class=\"skill-pill outline\">French - B2<\/span>\n        <span class=\"skill-pill outline\">Ukrainian - Native<\/span>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"alt\" id=\"education\">\n    <div class=\"wrap\">\n      <div class=\"education-shell reveal\">\n        <div class=\"section-head\">\n          <h2>Academic Background<\/h2>\n        <\/div>\n        <div class=\"timeline\">\n          <div class=\"tl-item\">\n            <div class=\"tl-date\">2017-2018<\/div>\n            <div>\n              <div class=\"tl-role\">Leadership Development Program<\/div>\n              <div class=\"tl-company\">Ukrainian Leadership Academy<\/div>\n            <\/div>\n          <\/div>\n          <div class=\"tl-item\">\n            <div class=\"tl-date\">2019-2020<\/div>\n            <div>\n              <div class=\"tl-role\">Bachelor's, Ukrainian Language and Literature<\/div>\n              <div class=\"tl-company\">Kyiv-Mohyla Academy \u00b7 Kyiv<\/div>\n            <\/div>\n          <\/div>\n          <div class=\"tl-item\">\n            <div class=\"tl-date\">2022-2023<\/div>\n            <div>\n              <div class=\"tl-role\">Bachelor's Degree, International Management and Commerce<\/div>\n              <div class=\"tl-company\"><img class=\"tl-logo-img\" src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/university-iae-metz.jpg\" alt=\"IAE Metz logo\" loading=\"lazy\" decoding=\"async\"> IAE Metz \u00b7 University of Lorraine<\/div>\n            <\/div>\n          <\/div>\n          <div class=\"tl-item\">\n            <div class=\"tl-date\">2023-2024<\/div>\n            <div>\n              <div class=\"tl-role\">Master's Degree, Management &amp; Innovation<\/div>\n              <div class=\"tl-company\"><img class=\"tl-logo-img\" src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/university-iae-metz.jpg\" alt=\"IAE Metz logo\" loading=\"lazy\" decoding=\"async\"> IAE Metz \u00b7 University of Lorraine<\/div>\n            <\/div>\n          <\/div>\n          <div class=\"tl-item\">\n            <div class=\"tl-date\">2024-2025<\/div>\n            <div>\n              <div class=\"tl-role\">Master 2, Fashion and Materials<\/div>\n              <div class=\"tl-company\"><img class=\"tl-logo-img\" src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/university-ensad-psl.png\" alt=\"ENSAD PSL logo\" loading=\"lazy\" decoding=\"async\"> PSL, ENSAD \u00b7 Paris<\/div>\n            <\/div>\n          <\/div>\n          <div class=\"tl-item\">\n            <div class=\"tl-date\">2025-2027<\/div>\n            <div>\n              <div class=\"tl-role\">Dipl\u00f4me d'\u00c9tudiant-Entrepreneur (D2E)<\/div>\n              <div class=\"tl-company\"><img class=\"tl-logo-img\" src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/university-dauphine-psl.jpg\" alt=\"Dauphine PSL logo\" loading=\"lazy\" decoding=\"async\"> PSL PEPITE \u00b7 Paris<\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n\n  <div class=\"footer-cta\">\n    <div class=\"wrap\">\n      <h2>Open to New Opportunities<\/h2>\n      <p class=\"footer-cta-lead\">I\u2019m looking for a full-time role in <strong>Creative Strategy, Brand Content or Content Production<\/strong> in Paris or with an international team.<\/p>\n      <p class=\"footer-cta-detail\">I\u2019m drawn to roles where I can combine strategic thinking, creative concepts and hands-on production.<\/p>\n      <div class=\"cta-row\" style=\"justify-content:center;\">\n        <a class=\"btn btn-primary\" href=\"mailto:contentbyanastasiia.paris@gmail.com\">contentbyanastasiia.paris@gmail.com<\/a>\n        <a class=\"btn btn-secondary\" href=\"https:\/\/contentbyanastasiia.com\" target=\"_blank\" rel=\"noopener\">contentbyanastasiia.com<\/a>\n      <\/div>\n      <div class=\"foot-note\">Paris, France \u00b7 Hybrid &amp; Remote<\/div>\n    <\/div>\n  <\/div>\n\n  \n\n  \n\n  \n<\/template><template id=\"recruitment-fr\">\n\n  <nav class=\"site-nav\">\n    <div class=\"wrap\">\n      <a class=\"nav-brand\" href=\"https:\/\/contentbyanastasiia.com\/434-2\/\">Content by Anastasiia<\/a>\n      <ul class=\"nav-links\">\n        <li><a href=\"#about\">\u00c0 propos<\/a><\/li>\n        <li><a href=\"#cases\">\u00c9tudes de cas<\/a><\/li>\n        <li><a href=\"#skills\">Comp\u00e9tences<\/a><\/li>\n      <\/ul>\n      <div class=\"nav-right\">\n        <div class=\"nav-language\" aria-label=\"Langue\">\n          <a href=\"https:\/\/contentbyanastasiia.com\/recruitment\/?page_lang=en\" lang=\"en\">EN<\/a>\n          <a href=\"https:\/\/contentbyanastasiia.com\/recruitment\/?page_lang=fr\" lang=\"fr\" aria-current=\"page\">FR<\/a>\n          <a href=\"https:\/\/contentbyanastasiia.com\/recruitment\/?page_lang=uk\" lang=\"uk\">UK<\/a>\n        <\/div>\n        <a class=\"nav-cv\" href=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/anastasiia-riazanova-cv-1.pdf\" download=\"Anastasiia-Riazanova-CV.pdf\">T\u00e9l\u00e9charger le CV<\/a>\n        <a class=\"nav-cta\" href=\"mailto:contentbyanastasiia.paris@gmail.com\">Me contacter<\/a>\n      <\/div>\n    <\/div>\n  <\/nav>\n\n  <div class=\"hero\" id=\"top\">\n    <div class=\"hero-grid-bg\" aria-hidden=\"true\"><\/div>\n    <div class=\"wrap\">\n      <div class=\"hero-grid\">\n        <div class=\"hero-main\">\n          <p class=\"hero-kicker\">Paris, France<\/p>\n          <h1 class=\"hero-poster\"><span>Strat\u00e8ge cr\u00e9ative<\/span><span class=\"accent\">&amp; Productrice de contenu<\/span><\/h1>\n          <div class=\"tags\"><span class=\"tag\">Plus de 7 ans dans le contenu et les r\u00e9seaux sociaux<\/span><span class=\"tag\">Contenu de marque \u00b7 Vid\u00e9o pens\u00e9e pour les r\u00e9seaux \u00b7 Production cr\u00e9ative<\/span><span class=\"tag\">Paris, France<\/span><span class=\"tag\">Ouverte aux postes \u00e0 temps plein \u00b7 hybrides \u00b7 \u00e0 distance<\/span><\/div>\n          <div class=\"cta-row\">\n            <a class=\"btn btn-primary\" href=\"mailto:contentbyanastasiia.paris@gmail.com\">Me contacter<\/a>\n            <a class=\"btn btn-secondary\" href=\"#cases\">\u00c9tudes de cas<\/a>\n            \n          <\/div>\n          <div class=\"hero-foot\">\n            <a class=\"hero-recent-link\" href=\"#cases\"><span>Travaux r\u00e9cents<\/span> <span class=\"arrow\" aria-hidden=\"true\">&#8600;<\/span><\/a>\n          <\/div>\n        <\/div>\n        <figure class=\"hero-portrait\">\n          <img src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/anastasiia-about-photo.jpg\" alt=\"Anastasiia Riazanova \u2014 Strat\u00e8ge cr\u00e9ative et productrice de contenu \u00e0 Paris\" loading=\"eager\" decoding=\"async\" fetchpriority=\"high\">\n        <\/figure>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  \n\n  <section class=\"alt\" id=\"about\">\n    <div class=\"wrap\">\n      <div class=\"about-merge-grid reveal\">\n        <div class=\"about-col\">\n          <div class=\"section-head\">\n            <h2>Comment je travaille<\/h2>\n          <\/div>\n          <div class=\"about-text\"><p>Je travaille dans le contenu depuis plus de sept ans et j\u2019ai men\u00e9 des projets en France et sur les march\u00e9s internationaux.<\/p><p>Ma force est de ne pas cr\u00e9er du contenu pour le simple fait d\u2019en cr\u00e9er. Je commence par analyser la marque, son audience et ses objectifs, puis je d\u00e9finis quoi produire et comment.<\/p><p>J\u2019associe r\u00e9flexion strat\u00e9gique, sens de l\u2019esth\u00e9tique et production concr\u00e8te. Je peux accompagner un projet de l\u2019id\u00e9e et du sc\u00e9nario jusqu\u2019au tournage, au montage et \u00e0 l\u2019analyse des r\u00e9sultats.<\/p><p>Pour moi, un contenu ne doit pas seulement \u00eatre beau : <strong>il doit avoir un objectif clair et produire des r\u00e9sultats.<\/strong><\/p><\/div>\n        <\/div>\n        <div class=\"pov-col\">\n          <div class=\"pov-list\">\n            <div class=\"pov-item\">\n              <div class=\"pov-num\">01<\/div>\n              <div class=\"pov-text\"><strong>La strat\u00e9gie d\u2019abord, l\u2019ex\u00e9cution ensuite.<\/strong><br>Chaque contenu doit partir d\u2019un objectif, d\u2019une audience et d\u2019un insight clairs.<\/div>\n            <\/div>\n            <div class=\"pov-item\">\n              <div class=\"pov-num\">02<\/div>\n              <div class=\"pov-text\"><strong>Exploiter tout le potentiel des r\u00e9seaux sociaux.<\/strong><br>Je pense chaque contenu pour la plateforme sur laquelle il sera publi\u00e9, plut\u00f4t que de diffuser la m\u00eame chose partout.<\/div>\n            <\/div>\n            <div class=\"pov-item\">\n              <div class=\"pov-num\">03<\/div>\n              <div class=\"pov-text\"><strong>Cr\u00e9er, mesurer, am\u00e9liorer.<\/strong><br>Je m\u2019appuie sur les r\u00e9sultats pour comprendre ce qui r\u00e9sonne et affiner la prochaine direction cr\u00e9ative \u2014 pas pour publier simplement pour publier.<\/div>\n            <\/div>\n          <\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"alt\" id=\"cases\">\n    <div class=\"wrap\">\n      <div class=\"gallery-head\">\n        <div>\n          <div class=\"label-row\" style=\"margin-bottom:10px;\"><span class=\"label\">Cas s\u00e9lectionn\u00e9s<\/span><span class=\"rule\"><\/span><\/div>\n          <h2>\u00c9tudes de cas<\/h2>\n        <\/div>\n        <div class=\"gallery-nav\">\n          <button class=\"gnav-btn\" id=\"casesPrev\" aria-label=\"Previous case\">\u2039<\/button>\n          <button class=\"gnav-btn\" id=\"casesNext\" aria-label=\"Next case\">\u203a<\/button>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"gallery-track-wrap reveal\">\n      <!-- PHOTO SLOT: each .gcard below uses a placeholder gradient (bg-1..bg-6).\n           Once real photos exist, replace class=\"gcard bg-N\" with an <img loading=\"lazy\" decoding=\"async\"> layer, e.g.:\n           <div class=\"gcard\" style=\"background-image:linear-gradient(180deg,rgba(36,35,31,0) 30%,rgba(36,35,31,.85) 100%),url('sacree-paris.jpg');background-size:cover;background-position:center;\">\n           - same markup inside stays the same. -->\n      <div class=\"gallery-track\" id=\"casesTrack\">\n        <div class=\"gcard bg-1 gcard-clickable\" data-case-modal=\"sacree-paris\" role=\"button\" tabindex=\"0\" aria-haspopup=\"dialog\" aria-controls=\"caseModal-sacree-paris\" data-lazy-bg=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/sacree-paris-facial-cover.jpg\" style=\"background-image:linear-gradient(180deg,rgba(36,35,31,0) 30%,rgba(36,35,31,.88) 100%),url('https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/sacree-paris-facial-cover.jpg');background-size:cover;background-position:center;\">\n          <div class=\"gcard-badge\"><img src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/sacree-paris-badge.png\" alt=\"Sacr\u00e9e Paris logo\" loading=\"lazy\" decoding=\"async\"><\/div>\n          <div class=\"metric\">1,7 M vues (+632 %) \u00b7 9,8 K clics vers la r\u00e9servation (+1 200 %)<\/div>\n          <h3>Sacr\u00e9e Paris<\/h3>\n          <p>Accompagnement SMM et contenu de A \u00e0 Z pour un institut dermo-esth\u00e9tique \u00e0 Paris.<\/p>\n          <span class=\"gcard-more\">Voir l'\u00e9tude de cas <span class=\"arrow\">\u2192<\/span><\/span>\n        <\/div>\n        <div class=\"gcard bg-6 gcard-clickable filigrane-card\" data-case-modal=\"filigrane\" role=\"button\" tabindex=\"0\" aria-haspopup=\"dialog\" aria-controls=\"caseModal-filigrane\" data-lazy-bg=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/filigrane-manicure-cover.jpg\" style=\"background-image:linear-gradient(180deg,rgba(20,19,18,.05) 40%,rgba(20,19,18,.88) 100%),url('https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/filigrane-manicure-cover.jpg');background-size:cover;background-position:center 45%;\">\n          <div class=\"metric\">573,1 K vues (+85,8 %) \u00b7 164,8 K comptes touch\u00e9s (+440,6 %)<\/div>\n          <h3>Filigrane \u00b7 Paris<\/h3>\n          <p>Accompagnement SMM et contenu de A \u00e0 Z pour un salon de manucure haut de gamme \u00e0 Paris.<\/p>\n          <span class=\"gcard-more\">Voir l\u2019\u00e9tude de cas <span class=\"arrow\">\u2192<\/span><\/span>\n        <\/div>\n        \n        <div class=\"gcard bg-2 gcard-clickable\" data-case-modal=\"develux\" role=\"button\" tabindex=\"0\" aria-haspopup=\"dialog\" aria-controls=\"caseModal-develux\" data-lazy-bg=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/develux-cover.jpg\" style=\"background-image:linear-gradient(180deg,rgba(15,36,51,0) 30%,rgba(15,36,51,.88) 100%),url('https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/develux-cover.jpg');background-size:cover;background-position:center;\">\n          \n          <div class=\"metric\">1&nbsp;M+ de port\u00e9e organique<\/div>\n          <h3>Site de services pour le march\u00e9 am\u00e9ricain<\/h3>\n          <p>Strat\u00e9gie de contenu organique men\u00e9e sur 3 comptes Instagram et coordination de cr\u00e9atrices et cr\u00e9ateurs UGC bas\u00e9s aux \u00c9tats-Unis.<\/p>\n          <span class=\"gcard-more\">Voir l\u2019\u00e9tude de cas <span class=\"arrow\">\u2192<\/span><\/span>\n        <\/div>\n        <div class=\"gcard bg-4 gcard-clickable\" data-case-modal=\"spravdi\" role=\"button\" tabindex=\"0\" aria-haspopup=\"dialog\" aria-controls=\"caseModal-spravdi\" data-lazy-bg=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/spravdi-cover.jpg\" style=\"background-image:linear-gradient(180deg,rgba(15,36,51,0) 30%,rgba(15,36,51,.88) 100%),url('https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/spravdi-cover.jpg');background-size:cover;background-position:center;\">\n          \n          <div class=\"metric\">2,8&nbsp;M+ de personnes touch\u00e9es<\/div>\n          <h3>SPRAVDI<\/h3>\n          <p>G\u00e9r\u00e9 30+ collaborations avec des influenceurs et fait cro\u00eetre les abonn\u00e9s \u00e0 27&nbsp;000+ en trois mois, au sein d'une \u00e9quipe d'agence cr\u00e9ative.<\/p>\n          <span class=\"gcard-more\">Voir l'\u00e9tude de cas <span class=\"arrow\">\u2192<\/span><\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n    <div class=\"wrap\">\n      <div class=\"gallery-dots\" id=\"casesDots\"><\/div>\n    <\/div>\n  <\/section>\n\n  <!-- CASE STUDY MODAL - Sacr\u00e9e Paris -->\n<div class=\"case-modal-overlay\" id=\"caseModalOverlay-sacree-paris\" data-case-modal-overlay=\"sacree-paris\"><div class=\"case-modal sacree-case-modal\" id=\"caseModal-sacree-paris\" role=\"dialog\" aria-modal=\"true\" aria-labelledby=\"caseModalTitle-sacree-paris\"><button type=\"button\" class=\"case-modal-close\" data-case-modal-close aria-label=\"Fermer l\u2019\u00e9tude de cas\">\u2715<\/button><div class=\"case-modal-eyebrow\">\u00c9tude de cas \u00b7 F\u00e9v.\u2013sept. 2026<\/div><h2 id=\"caseModalTitle-sacree-paris\">Sacr\u00e9e Paris<\/h2><p class=\"case-modal-sub\">Strat\u00e9gie de contenu \u00b7 Contenu de marque \u00b7 Production cr\u00e9ative<\/p><div class=\"case-modal-section\"><h4>Point A<\/h4><p>La marque produisait d\u00e9j\u00e0 r\u00e9guli\u00e8rement du contenu, mais les r\u00e9sultats restaient limit\u00e9s. De nombreux Reels \u00e9taient statiques, sans accroche forte, et les formats ne r\u00e9pondaient pas assez aux int\u00e9r\u00eats de l\u2019audience ni \u00e0 l\u2019objectif d\u2019attirer de nouveaux clients.<\/p><\/div><div class=\"case-modal-section\"><h4>Strat\u00e9gie et r\u00e9alisation<\/h4><p>J\u2019ai analys\u00e9 les performances et rep\u00e9r\u00e9 les formats \u00e0 d\u00e9velopper. Plut\u00f4t que d\u2019en inventer sans cesse de nouveaux, nous avons test\u00e9 et r\u00e9p\u00e9t\u00e9 ceux qui montraient d\u00e9j\u00e0 du potentiel.<\/p><p>La manucure f\u00e9minine \u00e9tant tr\u00e8s concurrentielle dans le quartier, j\u2019ai propos\u00e9 de tester un segment masculin distinct. Nous avons cr\u00e9\u00e9 du contenu sur la manucure et d\u2019autres soins de beaut\u00e9 pour hommes.<\/p><p>J\u2019ai renforc\u00e9 les accroches et le rythme des Reels, mis en place une publication r\u00e9guli\u00e8re, coordonn\u00e9 des cr\u00e9ateurs UGC et des influenceurs, puis ajust\u00e9 les contenus selon les r\u00e9sultats.<\/p><p>Les contenus organiques les plus prometteurs ont ensuite \u00e9t\u00e9 amplifi\u00e9s avec Meta Ads. Le paid media servait \u00e0 d\u00e9velopper les cr\u00e9ations et les offres qui fonctionnaient d\u00e9j\u00e0, sans remplacer l\u2019organique.<\/p><div class=\"sacree-process\" aria-label=\"Processus\"><span><b>01<\/b>Analyse<\/span><span><b>02<\/b>Strat\u00e9gie cr\u00e9ative<\/span><span><b>03<\/b>Production<\/span><span><b>04<\/b>Tests<\/span><span><b>05<\/b>Amplification payante<\/span><span><b>06<\/b>R\u00e9sultats<\/span><\/div><\/div><div class=\"sacree-photo-collage\" role=\"group\" aria-label=\"Sacr\u00e9e Paris content production photos\"><img src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/sacree-facial-tools.jpg\" alt=\"Sacr\u00e9e Paris facial treatment with blue cooling tools\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/sacree-skincare-detail.jpg\" alt=\"Sacr\u00e9e Paris skincare treatment detail\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/sacree-salon-portrait.jpg\" alt=\"Portrait from Sacr\u00e9e Paris salon content production\" loading=\"lazy\" decoding=\"async\"><img src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/01-epilation-laser-femme.jpg\" alt=\"Sacr\u00e9e Paris diode laser treatment\" loading=\"lazy\" decoding=\"async\"><\/div><div class=\"case-modal-section\"><h4>Point B<\/h4><div class=\"case-modal-stats sacree-results-stats\"><div><div class=\"num\">1.7M<\/div><div class=\"desc\">vues<\/div><\/div><div><div class=\"num\">786.4K<\/div><div class=\"desc\">port\u00e9e<\/div><\/div><div><div class=\"num\">48.8K<\/div><div class=\"desc\">interactions<\/div><\/div><div><div class=\"num\">24.8K<\/div><div class=\"desc\">visites du profil<\/div><\/div><div><div class=\"num\">9.8K<\/div><div class=\"desc\">clics sur le lien<\/div><\/div><div><div class=\"num\">2.4K<\/div><div class=\"desc\">nouveaux abonn\u00e9s<\/div><\/div><\/div><figure class=\"sacree-proof\"><a href=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/\u0417\u043d\u0456\u043c\u043e\u043a-\u0435\u043a\u0440\u0430\u043d\u0430-2026-09-16-\u043e-20.58.59.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/\u0417\u043d\u0456\u043c\u043e\u043a-\u0435\u043a\u0440\u0430\u043d\u0430-2026-09-16-\u043e-20.58.59.png\" alt=\"R\u00e9sultats Meta Business Suite de Sacr\u00e9e Paris : 1,7 M de vues, 786,4 K de port\u00e9e, 48,8 K interactions, 24,8 K visites du profil, 9,8 K clics sur le lien et 2,4 K nouveaux abonn\u00e9s.\" loading=\"lazy\" decoding=\"async\"><\/a><figcaption>Meta Business Suite \u00b7 F\u00e9v.\u2013sept. 2026<\/figcaption><\/figure><\/div><div class=\"case-modal-section\"><h4>Contenu le plus performant<\/h4><p class=\"sacree-mini-label\">Reel le plus performant<\/p><div class=\"case-modal-stats sacree-reel-stats\"><div><div class=\"num\">700.9K<\/div><div class=\"desc\">vues<\/div><\/div><div><div class=\"num\">476.6K<\/div><div class=\"desc\">port\u00e9e<\/div><\/div><div><div class=\"num\">30.9K<\/div><div class=\"desc\">interactions<\/div><\/div><div><div class=\"num\">204<\/div><div class=\"desc\">abonn\u00e9s<\/div><\/div><\/div><p class=\"sacree-takeaway\">Un Reel a d\u00e9pass\u00e9 700 K vues et touch\u00e9 476 K personnes.<\/p><\/div><div class=\"case-modal-section\"><h4>Reels s\u00e9lectionn\u00e9s<\/h4><div class=\"sacree-reel-grid\"><a class=\"sacree-reel-card\" href=\"https:\/\/www.instagram.com\/reel\/DcOQ0KFICAj\/?stkn=ajBjbzVxeWN6eXBv\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"sacree-reel-button-label\">Manucure homme \u00b7 Format tendance<\/span><span class=\"sacree-reel-button-arrow\" aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"sacree-reel-card\" href=\"https:\/\/www.instagram.com\/reel\/DacxNW8okWi\/?stkn=MWdrNDQyaGVrOHI0YQ==\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"sacree-reel-button-label\">P\u00e9dicure<\/span><span class=\"sacree-reel-button-arrow\" aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"sacree-reel-card\" href=\"https:\/\/www.instagram.com\/reel\/Dc-ohvroaOa\/?stkn=cmtycTRjdnI1ZjN5\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"sacree-reel-button-label\">Laser diode \u00b7 Femmes<\/span><span class=\"sacree-reel-button-arrow\" aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"sacree-reel-card\" href=\"https:\/\/www.instagram.com\/reel\/DbvCG-bIab3\/?stkn=MWNoYzZoMmFhYmF0bw==\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"sacree-reel-button-label\">Laser diode \u00b7 Hommes<\/span><span class=\"sacree-reel-button-arrow\" aria-hidden=\"true\">\u2197<\/span><\/a><a class=\"sacree-reel-card\" href=\"https:\/\/www.instagram.com\/reel\/DYPLB0GoFWs\/?stkn=MTNrMWdqYTg3ZjNzcA==\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"sacree-reel-button-label\">Soin du visage<\/span><span class=\"sacree-reel-button-arrow\" aria-hidden=\"true\">\u2197<\/span><\/a><\/div><\/div><\/div><\/div>\n\n<!-- CASE STUDY MODAL - SPRAVDI. Sourced from an agency portfolio deck\n       (team project) and the public @spravdi.gov.ua Instagram profile. -->\n  <div class=\"case-modal-overlay\" id=\"caseModalOverlay-spravdi\" data-case-modal-overlay=\"spravdi\">\n    <div class=\"case-modal\" id=\"caseModal-spravdi\" role=\"dialog\" aria-modal=\"true\" aria-labelledby=\"caseModalTitle-spravdi\">\n      <button type=\"button\" class=\"case-modal-close\" data-case-modal-close aria-label=\"Close case study\">\u2715<\/button>\n      <div class=\"case-modal-eyebrow\">\u00c9tude de cas \u00b7 Mission de 3 mois<\/div>\n      <h2 id=\"caseModalTitle-spravdi\">SPRAVDI<\/h2>\n      <p class=\"case-modal-sub\">Construire une source d'information \u00e9tatique fiable pour le Centre de communication strat\u00e9gique de l'Ukraine, au sein d'une \u00e9quipe d'agence cr\u00e9ative.<\/p>\n\n      <div class=\"case-modal-stats\">\n        <div><div class=\"num\">27K+<\/div><div class=\"desc\">abonn\u00e9s<\/div><\/div>\n        <div><div class=\"num\">30+<\/div><div class=\"desc\">collaborations avec des influenceurs<\/div><\/div>\n        <div><div class=\"num\">2.8M+<\/div><div class=\"desc\">personnes touch\u00e9es en 3 mois<\/div><\/div>\n      <\/div>\n\n      <div class=\"case-modal-section\">\n        <h4>L'Objectif<\/h4>\n        <ul>\n          <li>Cr\u00e9er une source d'information \u00e9tatique fiable<\/li>\n          <li>Augmenter le nombre d'abonn\u00e9s<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"case-modal-section\">\n        <h4>Ce Que J'ai Fait<\/h4>\n        <ul>\n          <li>Produit du contenu Instagram pour une organisation gouvernementale<\/li>\n          <li>G\u00e9r\u00e9 une \u00e9quipe de designers, monteurs et r\u00e9dacteurs<\/li>\n          <li>Mis en place et g\u00e9r\u00e9 30+ collaborations avec des influenceurs et des organisations<\/li>\n          <li>Recherch\u00e9 des sujets d'actualit\u00e9 et pr\u00e9par\u00e9 le contenu<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"case-modal-section\">\n        <h4>Les R\u00e9sultats<\/h4>\n        <p>En trois mois, le compte a atteint 27&nbsp;000+ abonn\u00e9s, men\u00e9 30+ collaborations avec des influenceurs, et touch\u00e9 plus de 2,8 millions de personnes. La r\u00e9gularit\u00e9 des publications a g\u00e9n\u00e9r\u00e9 de tr\u00e8s bonnes vues&nbsp;; mon record personnel est une publication r\u00e9alis\u00e9e avec une bloggeuse qui a re\u00e7u 19&nbsp;000 likes.<\/p>\n      <\/div>\n\n      <div class=\"case-modal-section\">\n        <h4>Outils &amp; Approche<\/h4>\n        <ul>\n          <li>Instagram<\/li>\n          <li>Marketing d'influence<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"case-modal-section\">\n        <a class=\"case-modal-preview\" href=\"https:\/\/www.instagram.com\/spravdi.gov.ua\/\" target=\"_blank\" rel=\"noopener\">\n          \n          <div class=\"case-modal-preview-text\">\n            <div class=\"case-modal-preview-name\">SPRAVDI<\/div>\n            <div class=\"case-modal-preview-handle\">@spravdi.gov.ua \u00b7 Instagram<\/div>\n          <\/div>\n          <div class=\"case-modal-preview-arrow\">\u2192<\/div>\n        <\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  \n\n  <div class=\"case-modal-overlay\" id=\"caseModalOverlay-develux\" data-case-modal-overlay=\"develux\">\n    <div class=\"case-modal\" id=\"caseModal-develux\" role=\"dialog\" aria-modal=\"true\" aria-labelledby=\"caseModalTitle-develux\">\n      <button type=\"button\" class=\"case-modal-close\" data-case-modal-close aria-label=\"Fermer l\u2019\u00e9tude de cas\">\u2715<\/button>\n      <div class=\"case-modal-eyebrow\">\u00c9tude de cas \u00b7 Strat\u00e9gie de contenu organique<\/div>\n      <h2 id=\"caseModalTitle-develux\">Site de services pour le march\u00e9 am\u00e9ricain<\/h2>\n      <p class=\"case-modal-sub\">Strat\u00e9gie de contenu organique men\u00e9e sur 3 comptes Instagram, avec coordination d\u2019une \u00e9quipe de cr\u00e9atrices et cr\u00e9ateurs UGC bas\u00e9s aux \u00c9tats-Unis.<\/p>\n\n      <div class=\"case-modal-stats\">\n        <div><div class=\"num\">1&nbsp;M+<\/div><div class=\"desc\">de port\u00e9e organique totale<\/div><\/div>\n        <div><div class=\"num\">250&nbsp;K+<\/div><div class=\"desc\">de port\u00e9e pour une seule vid\u00e9o<\/div><\/div>\n        <div><div class=\"num\">3<\/div><div class=\"desc\">comptes Instagram g\u00e9r\u00e9s<\/div><\/div>\n        <div><div class=\"num\">3<\/div><div class=\"desc\">cr\u00e9ateurs UGC bas\u00e9s aux \u00c9tats-Unis coordonn\u00e9s<\/div><\/div>\n      <\/div>\n\n      <div class=\"case-modal-section\">\n        <h4>Ce que j\u2019ai fait<\/h4>\n        <ul>\n          <li>Men\u00e9 la strat\u00e9gie de contenu organique sur 3 comptes Instagram (3 projets distincts)<\/li>\n          <li>\u00c9crit la strat\u00e9gie de contenu et les briefs pour une \u00e9quipe de 3 cr\u00e9ateurs UGC bas\u00e9s aux \u00c9tats-Unis<\/li>\n          <li>V\u00e9rifi\u00e9 et donn\u00e9 des retours sur chaque vid\u00e9o avant la livraison finale<\/li>\n          <li>Coordonn\u00e9 la communication, les r\u00e9visions et les d\u00e9lais de livraison<\/li>\n          <li>Fait cro\u00eetre la port\u00e9e organique totale par des tests de contenu et une optimisation continue<\/li>\n        <\/ul>\n      <\/div>\n\n      <div class=\"case-modal-section\">\n        <h4>Les r\u00e9sultats<\/h4>\n        <p>1&nbsp;M+ de port\u00e9e organique totale g\u00e9n\u00e9r\u00e9e pendant le contrat, dont une seule vid\u00e9o qui a atteint 250&nbsp;K+ \u00e0 elle seule, en coordonnant une \u00e9quipe de cr\u00e9ateurs et en testant et optimisant le contenu en continu.<\/p>\n      <\/div>\n\n      <div class=\"case-modal-section\">\n        <h4>Outils &amp; approche<\/h4>\n        <ul>\n          <li>Strat\u00e9gie de contenu et briefs cr\u00e9ateurs<\/li>\n          <li>V\u00e9rification vid\u00e9o et retours<\/li>\n          <li>Instagram<\/li>\n        <\/ul>\n      <\/div>\n\n      \n    <\/div>\n  <\/div>\n\n  <div class=\"case-modal-overlay\" id=\"caseModalOverlay-filigrane\" data-case-modal-overlay=\"filigrane\">\n    <div class=\"case-modal filigrane-case-modal\" id=\"caseModal-filigrane\" role=\"dialog\" aria-modal=\"true\" aria-labelledby=\"caseModalTitle-filigrane\">\n      <button type=\"button\" class=\"case-modal-close\" data-case-modal-close aria-label=\"Fermer l\u2019\u00e9tude de cas\">\u2715<\/button>\n      <div class=\"case-modal-eyebrow\">\u00c9tude de cas \u00b7 1 janv.\u201315 sept. 2026<\/div>\n      <h2 id=\"caseModalTitle-filigrane\">Filigrane \u00b7 Paris<\/h2>\n      <p class=\"case-modal-sub\">Strat\u00e9gie de contenu \u00b7 Contenu de marque \u00b7 Production cr\u00e9ative<\/p>\n      <div class=\"case-modal-section\"><h4>Point de d\u00e9part<\/h4><p>La propri\u00e9taire g\u00e9rait elle-m\u00eame Instagram. Le contenu se limitait surtout \u00e0 des photos avant\/apr\u00e8s publi\u00e9es ponctuellement, sans rythme r\u00e9gulier, positionnement clair ni structure utile pour les Stories et les Stories \u00e0 la une.<\/p><\/div>\n      <div class=\"case-modal-section\"><h4>Strat\u00e9gie et production<\/h4><p>J\u2019ai d\u00e9fini la strat\u00e9gie de contenu et le positionnement premium, retravaill\u00e9 le profil et les Stories \u00e0 la une, puis \u00e9tabli des formats r\u00e9currents et une direction visuelle coh\u00e9rente. Des s\u00e9ances mensuelles ont assur\u00e9 un flux r\u00e9gulier de photos et de vid\u00e9os courtes. J\u2019ai test\u00e9 des contenus incarn\u00e9s, des collaborations et des formats de recrutement, puis analys\u00e9 les r\u00e9sultats pour reproduire ce qui fonctionnait, notamment la manucure homme.<\/p><p>Certains contenus ont aussi \u00e9t\u00e9 amplifi\u00e9s par la publicit\u00e9 ; les r\u00e9sultats organiques et payants sont distingu\u00e9s ci-dessous.<\/p><\/div>\n      <div class=\"case-modal-section\"><h4>R\u00e9sultats<\/h4><div class=\"case-modal-stats\"><div><div class=\"num\">573,1 K<\/div><div class=\"desc\">vues au total<\/div><\/div><div><div class=\"num\">164,8 K<\/div><div class=\"desc\">comptes touch\u00e9s<\/div><\/div><div><div class=\"num\">12,1 K<\/div><div class=\"desc\">interactions<\/div><\/div><div><div class=\"num\">524,3 K<\/div><div class=\"desc\">vues organiques<\/div><\/div><\/div><\/div>\n      <div class=\"case-modal-section\"><h4>Reel le plus performant<\/h4><div class=\"case-modal-stats filigrane-reel-stats\"><div><div class=\"num\">181,9 K<\/div><div class=\"desc\">vues<\/div><\/div><div><div class=\"num\">1,4 K<\/div><div class=\"desc\">interactions<\/div><\/div><div><div class=\"num\">124<\/div><div class=\"desc\">nouveaux abonn\u00e9s<\/div><\/div><\/div><\/div>\n      \n\n\n      <div class=\"case-modal-section\">\n        <a class=\"case-modal-preview\" href=\"https:\/\/www.instagram.com\/filigrane.nailsparis\/?hl=en\" target=\"_blank\" rel=\"noopener\">\n          <img class=\"case-modal-preview-avatar\" src=\"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/filigrane-logo.png\" alt=\"Logo Filigrane\" loading=\"lazy\" decoding=\"async\">\n          <div class=\"case-modal-preview-text\">\n            <div class=\"case-modal-preview-name\">Filigrane Paris<\/div>\n            <div class=\"case-modal-preview-handle\">@filigrane.nailsparis \u00b7 Instagram<\/div>\n          <\/div>\n          <div class=\"case-modal-preview-arrow\">\u2192<\/div>\n        <\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n\n  \n\n\n\n\"><\/a><\/template>\n<script type=\"application\/json\" id=\"recruitment-i18n-fr-1\">{\"About\":\"\u00c0 propos\",\"Cases\":\"\u00c9tudes de cas\",\"Skills\":\"Comp\u00e9tences\",\"Language\":\"Langue\",\"Download CV\":\"T\u00e9l\u00e9charger le CV\",\"Get in touch\":\"Me contacter\",\"Creative Strategist\":\"Strat\u00e8ge cr\u00e9ative\",\"&amp; Content Producer\":\"&amp; Productrice de contenu\",\"7+ Years in Content &amp; Social Media\":\"Plus de 7 ans dans le contenu et les r\u00e9seaux sociaux\",\"Brand Content \u00b7 Social-First Video \u00b7 Creative Production\":\"Contenu de marque \u00b7 Vid\u00e9o pens\u00e9e pour les r\u00e9seaux \u00b7 Production cr\u00e9ative\",\"Open to Full-time \u00b7 Hybrid \u00b7 Remote\":\"Ouverte aux postes \u00e0 temps plein \u00b7 hybrides \u00b7 \u00e0 distance\",\"Case Studies\":\"\u00c9tudes de cas\",\"Video Examples\":\"Exemples vid\u00e9o\",\"Recent work\":\"Travaux r\u00e9cents\",\"Anastasiia Riazanova \u2014 Creative Strategist &amp; Content Producer in Paris\":\"Anastasiia Riazanova \u2014 Strat\u00e8ge cr\u00e9ative et productrice de contenu \u00e0 Paris\",\"Brands I've Worked With\":\"Marques pour lesquelles j'ai travaill\u00e9\",\"How I Work\":\"Comment je travaille\",\"I\u2019ve worked in content for over seven years, delivering projects in France and international markets.\":\"Je travaille dans le contenu depuis plus de sept ans et j\u2019ai men\u00e9 des projets en France et sur les march\u00e9s internationaux.\",\"My strength is that I don\u2019t create content just for the sake of it. I start by analysing the brand, audience and goals, then decide what to create and how.\":\"Ma force est de ne pas cr\u00e9er du contenu pour le simple fait d\u2019en cr\u00e9er. Je commence par analyser la marque, son audience et ses objectifs, puis je d\u00e9finis quoi produire et comment.\",\"I combine strategic thinking, aesthetics and hands-on production. I can take a project from the initial idea and script through filming, editing and performance analysis.\":\"J\u2019associe r\u00e9flexion strat\u00e9gique, sens de l\u2019esth\u00e9tique et production concr\u00e8te. Je peux accompagner un projet de l\u2019id\u00e9e et du sc\u00e9nario jusqu\u2019au tournage, au montage et \u00e0 l\u2019analyse des r\u00e9sultats.\",\"To me, content should do more than look good:\":\"Pour moi, un contenu ne doit pas seulement \u00eatre beau :\",\"it should have a clear purpose and deliver results.\":\"il doit avoir un objectif clair et produire des r\u00e9sultats.\",\"Strategy first, execution second.\":\"La strat\u00e9gie d\u2019abord, l\u2019ex\u00e9cution ensuite.\",\"Every piece of content should start with a clear objective, audience and insight.\":\"Chaque contenu doit partir d\u2019un objectif, d\u2019une audience et d\u2019un insight clairs.\",\"Use the full potential of social media.\":\"Exploiter tout le potentiel des r\u00e9seaux sociaux.\",\"I plan each piece of content for the platform where it will appear, rather than posting the same thing everywhere.\":\"Je pense chaque contenu pour la plateforme sur laquelle il sera publi\u00e9, plut\u00f4t que de diffuser la m\u00eame chose partout.\",\"Create, measure, iterate.\":\"Cr\u00e9er, mesurer, am\u00e9liorer.\",\"I use performance insights to understand what resonates and improve the next creative direction \u2014 not to publish for the sake of publishing.\":\"Je m\u2019appuie sur les r\u00e9sultats pour comprendre ce qui r\u00e9sonne et affiner la prochaine direction cr\u00e9ative \u2014 pas pour publier simplement pour publier.\",\"Selected Cases\":\"Cas s\u00e9lectionn\u00e9s\",\"1.7M views (+632%) \u00b7 9.8K booking-link clicks (+1,200%)\":\"1,7 M vues (+632 %) \u00b7 9,8 K clics vers la r\u00e9servation (+1 200 %)\",\"End-to-end SMM and content support for a dermo-beauty salon in Paris.\":\"Accompagnement SMM et contenu de A \u00e0 Z pour un institut dermo-esth\u00e9tique \u00e0 Paris.\",\"View case study\":\"Voir l'\u00e9tude de cas\",\"573.1K views (+85.8%) \u00b7 164.8K reached (+440.6%)\":\"573,1 K vues (+85,8 %) \u00b7 164,8 K comptes touch\u00e9s (+440,6 %)\",\"End-to-end SMM and content support for a luxury nail salon in Paris.\":\"Accompagnement SMM et contenu de A \u00e0 Z pour un salon de manucure haut de gamme \u00e0 Paris.\",\"+92% TikTok \u00b7 +20% Instagram reach\":\"+92&nbsp;% TikTok \u00b7 +20&nbsp;% de port\u00e9e Instagram\",\"Ran Instagram and TikTok content for every franchise location from the head office: 100+ assets produced and a 15-creator Paris event organised.\":\"Contenu Instagram et TikTok g\u00e9r\u00e9 pour chaque franchise depuis le si\u00e8ge&nbsp;: 100+ assets produits et un \u00e9v\u00e9nement parisien r\u00e9unissant 15 cr\u00e9ateurs.\",\"US services website\":\"Site de services pour le march\u00e9 am\u00e9ricain\",\"1M+ organic reach\":\"1&nbsp;M+ de port\u00e9e organique\",\"Led organic content strategy across 3 Instagram accounts and coordinated US-based UGC creators, from briefs to final delivery.\":\"Strat\u00e9gie de contenu organique men\u00e9e sur 3 comptes Instagram et coordination de cr\u00e9atrices et cr\u00e9ateurs UGC bas\u00e9s aux \u00c9tats-Unis.\",\"2.8M+ people reached\":\"2,8&nbsp;M+ de personnes touch\u00e9es\",\"Managed 30+ influencer collaborations and grew subscribers to 27,000+ in three months, as part of a creative agency team.\":\"G\u00e9r\u00e9 30+ collaborations avec des influenceurs et fait cro\u00eetre les abonn\u00e9s \u00e0 27&nbsp;000+ en trois mois, au sein d'une \u00e9quipe d'agence cr\u00e9ative.\",\"Close case study\":\"Fermer l\u2019\u00e9tude de cas\",\"Case Study \u00b7 Feb\u2013Sep 2026\":\"\u00c9tude de cas \u00b7 F\u00e9v.\u2013sept. 2026\",\"Content Strategy \u00b7 Brand Content \u00b7 Creative Production\":\"Strat\u00e9gie de contenu \u00b7 Contenu de marque \u00b7 Production cr\u00e9ative\",\"The brand already had regular shoots and content, but results were limited. Many Reels were static, lacked strong hooks and were not built around formats that engaged the audience or attracted potential clients.\":\"La marque produisait d\u00e9j\u00e0 r\u00e9guli\u00e8rement du contenu, mais les r\u00e9sultats restaient limit\u00e9s. De nombreux Reels \u00e9taient statiques, sans accroche forte, et les formats ne r\u00e9pondaient pas assez aux int\u00e9r\u00eats de l\u2019audience ni \u00e0 l\u2019objectif d\u2019attirer de nouveaux clients.\",\"Strategy &amp; execution\":\"Strat\u00e9gie et r\u00e9alisation\",\"I reviewed content performance and identified formats worth repeating. Instead of constantly inventing new ones, we tested and developed what had already shown promise.\":\"J\u2019ai analys\u00e9 les performances et rep\u00e9r\u00e9 les formats \u00e0 d\u00e9velopper. Plut\u00f4t que d\u2019en inventer sans cesse de nouveaux, nous avons test\u00e9 et r\u00e9p\u00e9t\u00e9 ceux qui montraient d\u00e9j\u00e0 du potentiel.\",\"Women\u2019s manicure was highly competitive locally, so I proposed testing a distinct men\u2019s segment. We created content around men\u2019s manicures and other beauty services for men.\":\"La manucure f\u00e9minine \u00e9tant tr\u00e8s concurrentielle dans le quartier, j\u2019ai propos\u00e9 de tester un segment masculin distinct. Nous avons cr\u00e9\u00e9 du contenu sur la manucure et d\u2019autres soins de beaut\u00e9 pour hommes.\",\"I strengthened Reels with clearer hooks and more dynamic editing, established a regular posting rhythm, coordinated UGC creators and influencers, and used results to refine the next shoots.\":\"J\u2019ai renforc\u00e9 les accroches et le rythme des Reels, mis en place une publication r\u00e9guli\u00e8re, coordonn\u00e9 des cr\u00e9ateurs UGC et des influenceurs, puis ajust\u00e9 les contenus selon les r\u00e9sultats.\",\"Strong organic content was then amplified with Meta Ads. Paid media scaled creatives and offers that had already shown potential; it did not replace the organic strategy.\":\"Les contenus organiques les plus prometteurs ont ensuite \u00e9t\u00e9 amplifi\u00e9s avec Meta Ads. Le paid media servait \u00e0 d\u00e9velopper les cr\u00e9ations et les offres qui fonctionnaient d\u00e9j\u00e0, sans remplacer l\u2019organique.\",\"Process\":\"Processus\",\"Analysis\":\"Analyse\",\"Creative Strategy\":\"Strat\u00e9gie cr\u00e9ative\",\"Testing\":\"Tests\",\"Paid Amplification\":\"Amplification payante\",\"Results\":\"R\u00e9sultats\",\"views\":\"vues\",\"reach\":\"port\u00e9e\",\"profile visits\":\"visites du profil\",\"link clicks\":\"clics sur le lien\",\"new followers\":\"nouveaux abonn\u00e9s\",\"Meta Business Suite results for Sacr\u00e9e Paris: 1.7M views, 786.4K reach, 48.8K interactions, 24.8K profile visits, 9.8K link clicks and 2.4K new followers.\":\"R\u00e9sultats Meta Business Suite de Sacr\u00e9e Paris : 1,7 M de vues, 786,4 K de port\u00e9e, 48,8 K interactions, 24,8 K visites du profil, 9,8 K clics sur le lien et 2,4 K nouveaux abonn\u00e9s.\",\"Meta Business Suite \u00b7 Feb\u2013Sep 2026\":\"Meta Business Suite \u00b7 F\u00e9v.\u2013sept. 2026\",\"Best-performing content\":\"Contenu le plus performant\",\"Best-performing Reel\":\"Reel le plus performant\",\"followers\":\"abonn\u00e9s\",\"One Reel reached 700K+ views and 476K people.\":\"Un Reel a d\u00e9pass\u00e9 700 K vues et touch\u00e9 476 K personnes.\",\"Selected Reels\":\"Reels s\u00e9lectionn\u00e9s\",\"Men\u2019s manicure \u00b7 Trend format\":\"Manucure homme \u00b7 Format tendance\",\"Pedicure\":\"P\u00e9dicure\",\"Diode Laser \u00b7 Women\":\"Laser diode \u00b7 Femmes\",\"Diode Laser \u00b7 Men\":\"Laser diode \u00b7 Hommes\",\"Facial Treatment\":\"Soin du visage\",\"Case Study \u00b7 3-Month Engagement\":\"\u00c9tude de cas \u00b7 Mission de 3 mois\",\"Building a trusted state source of information for Ukraine's Centre for Strategic Communications, as part of a creative agency team.\":\"Construire une source d'information \u00e9tatique fiable pour le Centre de communication strat\u00e9gique de l'Ukraine, au sein d'une \u00e9quipe d'agence cr\u00e9ative.\",\"subscribers\":\"abonn\u00e9s\",\"influencer collaborations\":\"collaborations avec des influenceurs\",\"people reached in 3 months\":\"personnes touch\u00e9es en 3 mois\",\"The Goal\":\"L'Objectif\",\"Create a trusted state source of information\":\"Cr\u00e9er une source d'information \u00e9tatique fiable\",\"Increase the number of subscribers\":\"Augmenter le nombre d'abonn\u00e9s\",\"What We Did\":\"Ce Que J'ai Fait\",\"Produced Instagram content for a government organization\":\"Produit du contenu Instagram pour une organisation gouvernementale\",\"Managed a team of designers, editors and copywriters\":\"G\u00e9r\u00e9 une \u00e9quipe de designers, monteurs et r\u00e9dacteurs\",\"Built and managed 30+ collaborations with influencers and organizations\":\"Mis en place et g\u00e9r\u00e9 30+ collaborations avec des influenceurs et des organisations\",\"Found relevant news hooks and put together content\":\"Recherch\u00e9 des sujets d'actualit\u00e9 et pr\u00e9par\u00e9 le contenu\"}<\/script>\n\n\n\n<script type=\"application\/json\" id=\"recruitment-i18n-fr-2\">{\"The Results\":\"Les R\u00e9sultats\",\"Over three months, the account grew to 27,000+ subscribers, ran 30+ influencer collaborations, and reached more than 2.8 million people. The consistent posting approach drove strong view counts; my personal record is a post made in collaboration with a blogger that got 19,000 likes.\":\"En trois mois, le compte a atteint 27&nbsp;000+ abonn\u00e9s, men\u00e9 30+ collaborations avec des influenceurs, et touch\u00e9 plus de 2,8 millions de personnes. La r\u00e9gularit\u00e9 des publications a g\u00e9n\u00e9r\u00e9 de tr\u00e8s bonnes vues&nbsp;; mon record personnel est une publication r\u00e9alis\u00e9e avec une bloggeuse qui a re\u00e7u 19&nbsp;000 likes.\",\"Tools &amp; Approach\":\"Outils &amp; Approche\",\"Influencer marketing\":\"Marketing d'influence\",\"Case Study \u00b7 Content &amp; Social Media\":\"\u00c9tude de cas \u00b7 Contenu &amp; r\u00e9seaux sociaux\",\"Social-first photo and video content for an eye-photography gallery, run centrally for every franchise location from the head office.\":\"Contenu photo et vid\u00e9o social-first pour une galerie de photographie d\u2019iris, g\u00e9r\u00e9 depuis le si\u00e8ge pour chaque franchise.\",\"+92%\":\"+92&nbsp;%\",\"TikTok reach in 2 months\":\"de port\u00e9e TikTok en 2 mois\",\"+20%\":\"+20&nbsp;%\",\"Instagram organic reach in 3 months\":\"de port\u00e9e organique Instagram en 3 mois\",\"content assets produced\":\"assets de contenu produits\",\"creators at one Paris event\":\"cr\u00e9ateurs r\u00e9unis pour un \u00e9v\u00e9nement \u00e0 Paris\",\"Iris Galerie logo\":\"Logo Iris Galerie\",\"What I Did\":\"Ce que j\u2019ai fait\",\"Created and coordinated social-first photo and video content for Instagram and TikTok\":\"Cr\u00e9\u00e9 et coordonn\u00e9 du contenu photo et vid\u00e9o social-first pour Instagram et TikTok\",\"Ran shoots, sourced ideas and managed the Instagram account from the head office\":\"R\u00e9alis\u00e9 les tournages, trouv\u00e9 les id\u00e9es et g\u00e9r\u00e9 le compte Instagram depuis le si\u00e8ge\",\"Supplied content for every franchise location, not just the flagship store\":\"Fourni du contenu pour chaque franchise, pas seulement la boutique principale\",\"Supported shoot planning, influencer collaborations and community management\":\"Particip\u00e9 \u00e0 la planification des tournages, aux collaborations influenceurs et \u00e0 la gestion de communaut\u00e9\",\"Organised a Paris event with 15 influencers and content creators\":\"Organis\u00e9 un \u00e9v\u00e9nement parisien r\u00e9unissant 15 influenceurs et cr\u00e9ateurs de contenu\",\"TikTok reach grew +92% in two months and Instagram organic reach grew +20% in three months. One bracelet video I filmed myself broke the account's organic reach record at over 26,000 views.\":\"La port\u00e9e TikTok a progress\u00e9 de +92&nbsp;% en deux mois et la port\u00e9e organique Instagram de +20&nbsp;% en trois mois. Une vid\u00e9o sur des bracelets que j\u2019ai film\u00e9e moi-m\u00eame a battu le record de port\u00e9e organique du compte, avec plus de 26&nbsp;000 vues.\",\"Reels I created\":\"Les reels que j\u2019ai cr\u00e9\u00e9s\",\"\u25b6 UGC content\":\"\u25b6 Contenu UGC\",\"\u25b6 Paris event\":\"\u25b6 \u00c9v\u00e9nement Paris\",\"\u25b6 Bracelets, record reach\":\"\u25b6 Bracelets, record de port\u00e9e\",\"\u25b6 Self-filmed UGC\":\"\u25b6 UGC auto-film\u00e9\",\"Case Study \u00b7 Organic Content Strategy\":\"\u00c9tude de cas \u00b7 Strat\u00e9gie de contenu organique\",\"Led the organic content strategy across 3 Instagram accounts and coordinated a team of US-based UGC creators.\":\"Strat\u00e9gie de contenu organique men\u00e9e sur 3 comptes Instagram, avec coordination d\u2019une \u00e9quipe de cr\u00e9atrices et cr\u00e9ateurs UGC bas\u00e9s aux \u00c9tats-Unis.\",\"1M+\":\"1&nbsp;M+\",\"total organic reach\":\"de port\u00e9e organique totale\",\"250K+\":\"250&nbsp;K+\",\"reach from a single video\":\"de port\u00e9e pour une seule vid\u00e9o\",\"Instagram accounts managed\":\"comptes Instagram g\u00e9r\u00e9s\",\"US-based UGC creators coordinated\":\"cr\u00e9ateurs UGC bas\u00e9s aux \u00c9tats-Unis coordonn\u00e9s\",\"Led the organic content strategy across 3 Instagram accounts (3 separate projects)\":\"Men\u00e9 la strat\u00e9gie de contenu organique sur 3 comptes Instagram (3 projets distincts)\",\"Wrote content strategy and briefs for a team of 3 US-based UGC creators\":\"\u00c9crit la strat\u00e9gie de contenu et les briefs pour une \u00e9quipe de 3 cr\u00e9ateurs UGC bas\u00e9s aux \u00c9tats-Unis\",\"Reviewed and gave feedback on every video before final delivery\":\"V\u00e9rifi\u00e9 et donn\u00e9 des retours sur chaque vid\u00e9o avant la livraison finale\",\"Coordinated communication, revisions and delivery timelines\":\"Coordonn\u00e9 la communication, les r\u00e9visions et les d\u00e9lais de livraison\",\"Grew total organic reach through content testing and continuous optimisation\":\"Fait cro\u00eetre la port\u00e9e organique totale par des tests de contenu et une optimisation continue\",\"Generated 1M+ total organic reach during the contract, including one single video that reached 250K+ on its own, by coordinating a team of creators and continuously testing and optimising content.\":\"1&nbsp;M+ de port\u00e9e organique totale g\u00e9n\u00e9r\u00e9e pendant le contrat, dont une seule vid\u00e9o qui a atteint 250&nbsp;K+ \u00e0 elle seule, en coordonnant une \u00e9quipe de cr\u00e9ateurs et en testant et optimisant le contenu en continu.\",\"Content strategy and creator briefs\":\"Strat\u00e9gie de contenu et briefs cr\u00e9ateurs\",\"Video review and feedback\":\"V\u00e9rification vid\u00e9o et retours\",\"One of the pages I managed\":\"Une des pages que j\u2019ai g\u00e9r\u00e9es\",\"Case Study \u00b7 1 Jan\u201315 Sep 2026\":\"\u00c9tude de cas \u00b7 1 janv.\u201315 sept. 2026\",\"Point A\":\"Point de d\u00e9part\",\"The salon\u2019s owner managed Instagram herself. Content was mostly occasional before-and-after photos, without a consistent publishing rhythm, clear positioning or a useful structure for Stories and Highlights.\":\"La propri\u00e9taire g\u00e9rait elle-m\u00eame Instagram. Le contenu se limitait surtout \u00e0 des photos avant\/apr\u00e8s publi\u00e9es ponctuellement, sans rythme r\u00e9gulier, positionnement clair ni structure utile pour les Stories et les Stories \u00e0 la une.\",\"Strategy & production\":\"Strat\u00e9gie et production\",\"I developed the content strategy and premium positioning, refreshed the profile and Highlights, and set recurring formats and a coherent visual direction. Monthly shoots gave us a steady flow of photos and short-form video. I tested people-led stories, collaborations and recruitment content, then used performance data to repeat the formats that resonated, including men\u2019s manicure.\":\"J\u2019ai d\u00e9fini la strat\u00e9gie de contenu et le positionnement premium, retravaill\u00e9 le profil et les Stories \u00e0 la une, puis \u00e9tabli des formats r\u00e9currents et une direction visuelle coh\u00e9rente. Des s\u00e9ances mensuelles ont assur\u00e9 un flux r\u00e9gulier de photos et de vid\u00e9os courtes. J\u2019ai test\u00e9 des contenus incarn\u00e9s, des collaborations et des formats de recrutement, puis analys\u00e9 les r\u00e9sultats pour reproduire ce qui fonctionnait, notamment la manucure homme.\",\"Selected content was also amplified through ads; the organic and paid results are separated below.\":\"Certains contenus ont aussi \u00e9t\u00e9 amplifi\u00e9s par la publicit\u00e9 ; les r\u00e9sultats organiques et payants sont distingu\u00e9s ci-dessous.\",\"Point B\":\"R\u00e9sultats\",\"573.1K\":\"573,1 K\",\"total views\":\"vues au total\",\"164.8K\":\"164,8 K\",\"accounts reached\":\"comptes touch\u00e9s\",\"12.1K\":\"12,1 K\",\"524.3K\":\"524,3 K\",\"organic views\":\"vues organiques\",\"181.9K\":\"181,9 K\",\"1.4K\":\"1,4 K\",\"Women\u2019s manicure \u2197\":\"Manucure femme \u2197\",\"Couple manicure \u2197\":\"Manucure en duo \u2197\",\"Filigrane logo\":\"Logo Filigrane\",\"See how strategy becomes content.\":\"D\u00e9couvrez comment la strat\u00e9gie devient du contenu.\",\"Videos I created myself, start to finish: script, filming and editing.\":\"Des vid\u00e9os que j'ai cr\u00e9\u00e9es moi-m\u00eame, de A \u00e0 Z : sc\u00e9nario, tournage et montage.\",\"View video examples\":\"Voir les exemples vid\u00e9o\",\"Aesthetic Medicine\":\"M\u00e9decine esth\u00e9tique\",\"Video content and social media formats designed to highlight treatments, aesthetic technologies and professional expertise.\":\"Contenus vid\u00e9o et formats social media pens\u00e9s pour valoriser les soins, les technologies esth\u00e9tiques et l\u2019expertise des professionnels.\",\"Massage &amp; Wellbeing\":\"Massage &amp; Bien-\u00eatre\",\"Content designed to reveal the atmosphere of wellbeing, spa rituals and premium treatments.\":\"Des contenus pens\u00e9s pour r\u00e9v\u00e9ler l\u2019univers du bien-\u00eatre, du spa et des soins premium.\",\"Beauty &amp; Nails\":\"Beaut\u00e9 &amp; Onglerie\",\"Elegant, detailed content highlighting beauty services, nail care and the salon experience.\":\"Des contenus \u00e9l\u00e9gants et d\u00e9taill\u00e9s pour mettre en valeur les prestations beaut\u00e9, l\u2019onglerie et l\u2019exp\u00e9rience en institut.\",\"Events &amp; Lifestyle\":\"\u00c9v\u00e9nements &amp; Lifestyle\",\"Immersive content created for brands, events and premium experiences.\":\"Une s\u00e9lection de contenus immersifs r\u00e9alis\u00e9s pour des marques, \u00e9v\u00e9nements et exp\u00e9riences haut de gamme.\",\"Dermatology facial treatment video\":\"Vid\u00e9o d\u2019un soin du visage dermatologique\",\"Your browser does not support the video element.\":\"Votre navigateur ne prend pas en charge la vid\u00e9o.\",\"Dermatology Facial Treatment\":\"Soin du visage dermatologique\",\"Laser Hair Removal video example\":\"Exemple vid\u00e9o : \u00c9pilation Laser\",\"Laser Hair Removal\":\"\u00c9pilation Laser\",\"Microcurrent Facial video example\":\"Exemple vid\u00e9o : Soin du visage par microcourants\",\"Microcurrent Facial\":\"Soin du visage par microcourants\",\"Men\u2019s Laser Hair Removal video example\":\"Exemple vid\u00e9o : \u00c9pilation Laser Homme\",\"Men\u2019s Laser Hair Removal\":\"\u00c9pilation Laser Homme\",\"Men\u2019s Facial video example\":\"Exemple vid\u00e9o : Soin du visage pour homme\",\"Men\u2019s Facial\":\"Soin du visage pour homme\",\"Facial Cleansing video example\":\"Exemple vid\u00e9o : Nettoyage du visage\",\"Facial Cleansing\":\"Nettoyage du visage\"}<\/script>\n\n\n\n<script type=\"application\/json\" id=\"recruitment-i18n-fr-3\">{\"Face Mask video example\":\"Exemple vid\u00e9o : Masque visage\",\"Face Mask\":\"Masque visage\",\"Hydraskin Facial video example\":\"Exemple vid\u00e9o : Soin Hydraskin\",\"Aesthetics &amp; Technology\":\"Esth\u00e9tique &amp; technologies\",\"Hydraskin Facial\":\"Soin Hydraskin\",\"Proof\":\"Preuve\",\"Agency portfolio\":\"Portfolio de l\u2019agence\",\"What Clients Say\":\"Ce que disent les clients\",\"A pleasure working with Anastasiia again. Good quality videos, great communication, and she followed our instructions very well.\":\"Un plaisir de retravailler avec Anastasiia. Des vid\u00e9os de bonne qualit\u00e9, une excellente communication, et elle a tr\u00e8s bien suivi nos consignes.\",\"Did a great job on every task. Very flexible and open to feedback.\":\"Elle a fait un excellent travail sur chaque t\u00e2che. Tr\u00e8s souple et ouverte aux retours.\",\"Eager and persistent to get the message right. Her talents excel in advertising skills, combined with great energy to produce excellent output.\":\"Motiv\u00e9e et tenace pour trouver le bon message. Elle excelle dans la publicit\u00e9 et met une belle \u00e9nergie \u00e0 produire un travail de qualit\u00e9.\",\"Excellent work product. Resourceful and diligent. Communicates well, delivers on schedule, and shows a lot of business maturity. Highly recommend.\":\"Un travail excellent. D\u00e9brouillarde et rigoureuse. Elle communique bien, respecte les d\u00e9lais et fait preuve d\u2019une vraie maturit\u00e9 professionnelle. Je recommande vivement.\",\"Very good to work with. Quick to respond, strong follow-through, and high marks for creativity.\":\"Tr\u00e8s agr\u00e9able \u00e0 travailler avec. R\u00e9active, fiable dans le suivi, et tr\u00e8s cr\u00e9ative.\",\"Energetic and bright. A professional social media creator who brings new clients to your business. Will use her talent again soon.\":\"\u00c9nergique et brillante. Une cr\u00e9atrice de contenu professionnelle qui am\u00e8ne de nouveaux clients. Je referai appel \u00e0 son talent bient\u00f4t.\",\"What I Do\":\"Ce que je fais\",\"Content Strategy\":\"Strat\u00e9gie de contenu\",\"Creative Concepts &amp; Ideation\":\"Concepts cr\u00e9atifs &amp; id\u00e9ation\",\"Creative Briefs &amp; Moodboards\":\"Briefs cr\u00e9atifs &amp; moodboards\",\"Brand Content\":\"Contenu de marque\",\"Social-First Content Production\":\"Production de contenu pens\u00e9 pour les r\u00e9seaux\",\"Scriptwriting &amp; Storyboarding\":\"\u00c9criture de scripts &amp; storyboards\",\"Video Production &amp; Editing\":\"Production &amp; montage vid\u00e9o\",\"Creator &amp; UGC Coordination\":\"Coordination de cr\u00e9ateurs &amp; UGC\",\"Influencer Collaborations\":\"Collaborations avec des influenceurs\",\"Performance Analysis &amp; Creative Iteration\":\"Analyse des performances &amp; it\u00e9ration cr\u00e9ative\",\"Cross-functional Coordination\":\"Coordination transversale\",\"Tools\":\"Outils\",\"Languages\":\"Langues\",\"English - Professional\":\"Anglais - professionnel\",\"French - B2\":\"Fran\u00e7ais - B1\",\"Ukrainian - Native\":\"Ukrainien - langue maternelle\",\"Academic Background\":\"Parcours acad\u00e9mique\",\"Leadership Development Program\":\"Programme de d\u00e9veloppement du leadership\",\"Bachelor's, Ukrainian Language and Literature\":\"Licence, langue et litt\u00e9rature ukrainiennes\",\"Kyiv-Mohyla Academy \u00b7 Kyiv\":\"Acad\u00e9mie Kyiv-Mohyla \u00b7 Kyiv\",\"Bachelor's Degree, International Management and Commerce\":\"Licence, management et commerce international\",\"IAE Metz \u00b7 University of Lorraine\":\"IAE Metz \u00b7 Universit\u00e9 de Lorraine\",\"Master's Degree, Management &amp; Innovation\":\"Master, management &amp; innovation\",\"Master 2, Fashion and Materials\":\"Master 2, Mode et Mati\u00e8res\",\"Open to New Opportunities\":\"Ouverte \u00e0 de nouvelles opportunit\u00e9s\",\"I\u2019m looking for a full-time role in\":\"Je recherche un poste \u00e0 temps plein en\",\"Creative Strategy, Brand Content or Content Production\":\"strat\u00e9gie cr\u00e9ative, contenu de marque ou production de contenu\",\"in Paris or with an international team.\":\"\u00e0 Paris ou au sein d\u2019une \u00e9quipe internationale.\",\"I\u2019m drawn to roles where I can combine strategic thinking, creative concepts and hands-on production.\":\"Ce qui m\u2019attire, ce sont les postes o\u00f9 je peux r\u00e9unir r\u00e9flexion strat\u00e9gique, concepts cr\u00e9atifs et production concr\u00e8te.\",\"Paris, France \u00b7 Hybrid &amp; Remote\":\"Paris, France \u00b7 Hybride &amp; t\u00e9l\u00e9travail\",\"Facial Treatment with an Esthetician\":\"Soin du visage avec une esth\u00e9ticienne\",\"Facial Radiofrequency\":\"Radiofr\u00e9quence du visage\",\"Duo Manicure\":\"Manucure duo\",\"Eyelash Extensions\":\"Extension de cils\",\"A Beauty Outing with Friends\":\"Sortie beaut\u00e9 entre amies\",\"Men\u2019s Manicure with Voice-over\":\"Manucure homme en voix off\",\"Women\u2019s Manicure Result\":\"R\u00e9sultat manucure femme\",\"Men\u2019s Manicure\":\"Manucure homme\",\"Duo Massage\":\"Massage duo\",\"Four Hands Massage\":\"Massage \u00e0 quatre mains\",\"Black Soap Ritual\":\"Rituel au savon noir\",\"Spa Escape with Friends\":\"Escapade spa entre amies\",\"Signature Body Massage\":\"Massage corps signature\",\"Signature Facial Massage\":\"Massage visage signature\",\"Gaurav Gupta Backstage\":\"Backstage Gaurav Gupta\",\"Red Carpet Glam\":\"Glam tapis rouge\",\"Behind the Red Carpet\":\"Dans les coulisses du tapis rouge\",\"Paris Fashion Show\":\"D\u00e9fil\u00e9 de mode \u00e0 Paris\",\"Agency portfolio slide for SPRAVDI: goal, instruments and results: more than 27,000 subscribers, 30+ collaborations, over 2.8 million people reached in three months of work.\":\"Planche du portfolio de l\u2019agence pour SPRAVDI : objectif, outils et r\u00e9sultats : plus de 27 000 abonn\u00e9s, 30+ collaborations et plus de 2,8 millions de personnes touch\u00e9es en trois mois.\",\"Facial Treatment with an Esthetician video example\":\"Exemple vid\u00e9o : soin du visage avec une esth\u00e9ticienne\",\"Facial Radiofrequency video example\":\"Exemple vid\u00e9o : radiofr\u00e9quence du visage\",\"Duo Manicure video example\":\"Exemple vid\u00e9o : manucure duo\",\"Eyelash Extensions video example\":\"Exemple vid\u00e9o : extension de cils\",\"A Beauty Outing with Friends video example\":\"Exemple vid\u00e9o : sortie beaut\u00e9 entre amies\",\"Men\u2019s Manicure with Voice-over video example\":\"Exemple vid\u00e9o : manucure homme en voix off\",\"Women\u2019s Manicure Result video example\":\"Exemple vid\u00e9o : r\u00e9sultat manucure femme\",\"Men\u2019s Manicure video example\":\"Exemple vid\u00e9o : manucure homme\",\"Duo Massage video example\":\"Exemple vid\u00e9o : massage duo\",\"Four Hands Massage video example\":\"Exemple vid\u00e9o : massage \u00e0 quatre mains\",\"Black Soap Ritual video example\":\"Exemple vid\u00e9o : rituel au savon noir\",\"Spa Escape with Friends video example\":\"Exemple vid\u00e9o : escapade spa entre amies\",\"Signature Body Massage video example\":\"Exemple vid\u00e9o : massage corps signature\",\"Signature Facial Massage video example\":\"Exemple vid\u00e9o : massage visage signature\",\"Gaurav Gupta Backstage video example\":\"Exemple vid\u00e9o : backstage Gaurav Gupta\",\"Red Carpet Glam video example\":\"Exemple vid\u00e9o : glam tapis rouge\",\"Behind the Red Carpet video example\":\"Exemple vid\u00e9o : dans les coulisses du tapis rouge\",\"Paris Fashion Show video example\":\"Exemple vid\u00e9o : d\u00e9fil\u00e9 de mode \u00e0 Paris\",\"IAE Metz logo\":\"Logo IAE Metz\",\"ENSAD PSL logo\":\"Logo ENSAD PSL\",\"Dauphine PSL logo\":\"Logo Dauphine PSL\"}<\/script>\n\n\n\n<script type=\"application\/json\" id=\"recruitment-i18n-uk-1\">{\"About\":\"\u041f\u0440\u043e \u043c\u0435\u043d\u0435\",\"Cases\":\"\u041a\u0435\u0439\u0441\u0438\",\"Skills\":\"\u041d\u0430\u0432\u0438\u0447\u043a\u0438\",\"Download CV\":\"\u0417\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0438\u0442\u0438 CV\",\"Get in touch\":\"\u041d\u0430\u043f\u0438\u0441\u0430\u0442\u0438 \u043c\u0435\u043d\u0456\",\"Paris, France\":\"\u041f\u0430\u0440\u0438\u0436, \u0424\u0440\u0430\u043d\u0446\u0456\u044f\",\"Creative Strategist\":\"\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u043d\u044f\",\"&amp; Content Producer\":\"&amp; \u043f\u0440\u043e\u0434\u044e\u0441\u0435\u0440\u043a\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443\",\"7+ Years in Content &amp; Social Media\":\"7+ \u0440\u043e\u043a\u0456\u0432 \u0443 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0456 \u0442\u0430 \u0441\u043e\u0446\u043c\u0435\u0440\u0435\u0436\u0430\u0445\",\"Brand Content \u00b7 Social-First Video \u00b7 Creative Production\":\"\u0411\u0440\u0435\u043d\u0434-\u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u00b7 \u0432\u0456\u0434\u0435\u043e \u0434\u043b\u044f \u0441\u043e\u0446\u043c\u0435\u0440\u0435\u0436 \u00b7 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u0439 \u043f\u0440\u043e\u0434\u0430\u043a\u0448\u043d\",\"Open to Full-time \u00b7 Hybrid \u00b7 Remote\":\"\u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0430 \u0434\u043e \u0444\u0443\u043b\u0442\u0430\u0439\u043c\u0443 \u00b7 \u0433\u0456\u0431\u0440\u0438\u0434\u0443 \u00b7 \u0432\u0456\u0434\u0434\u0430\u043b\u0435\u043d\u043e\u0457 \u0440\u043e\u0431\u043e\u0442\u0438\",\"Case Studies\":\"\u041a\u0435\u0439\u0441\u0438\",\"Video Examples\":\"\u041f\u0440\u0438\u043a\u043b\u0430\u0434\u0438 \u0432\u0456\u0434\u0435\u043e\",\"Recent work\":\"\u041e\u0441\u0442\u0430\u043d\u043d\u0456 \u0440\u043e\u0431\u043e\u0442\u0438\",\"Brands I've Worked With\":\"\u0411\u0440\u0435\u043d\u0434\u0438, \u0437 \u044f\u043a\u0438\u043c\u0438 \u044f \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u043b\u0430\",\"How I Work\":\"\u042f\u043a \u044f \u043f\u0440\u0430\u0446\u044e\u044e\",\"I\u2019ve worked in content for over seven years, delivering projects in France and international markets.\":\"\u042f \u043f\u0440\u0430\u0446\u044e\u044e \u0437 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043e\u043c \u043f\u043e\u043d\u0430\u0434 \u0441\u0456\u043c \u0440\u043e\u043a\u0456\u0432, \u0440\u0435\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u043b\u0430 \u043f\u0440\u043e\u0454\u043a\u0442\u0438 \u0443 \u0424\u0440\u0430\u043d\u0446\u0456\u0457 \u0442\u0430 \u043d\u0430 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u0445 \u0440\u0438\u043d\u043a\u0430\u0445.\",\"My strength is that I don\u2019t create content just for the sake of it. I start by analysing the brand, audience and goals, then decide what to create and how.\":\"\u041c\u043e\u044f \u0441\u0438\u043b\u044c\u043d\u0430 \u0441\u0442\u043e\u0440\u043e\u043d\u0430 \u0432 \u0442\u043e\u043c\u0443, \u0449\u043e \u044f \u043d\u0435 \u0440\u043e\u0431\u043b\u044e \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043f\u0440\u043e\u0441\u0442\u043e \u0449\u043e\u0431 \u0432\u0456\u043d \u0431\u0443\u0432. \u0421\u043f\u0435\u0440\u0448\u0443 \u0430\u043d\u0430\u043b\u0456\u0437\u0443\u044e \u0431\u0440\u0435\u043d\u0434, \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044e \u0442\u0430 \u0446\u0456\u043b\u0456, \u0456 \u0442\u0456\u043b\u044c\u043a\u0438 \u0442\u043e\u0434\u0456 \u0432\u0438\u0440\u0456\u0448\u0443\u044e, \u0449\u043e \u0441\u0430\u043c\u0435 \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u0456 \u044f\u043a.\",\"I combine strategic thinking, aesthetics and hands-on production. I can take a project from the initial idea and script through filming, editing and performance analysis.\":\"\u041f\u043e\u0454\u0434\u043d\u0443\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0435 \u043c\u0438\u0441\u043b\u0435\u043d\u043d\u044f, \u0435\u0441\u0442\u0435\u0442\u0438\u043a\u0443 \u0439 \u0440\u043e\u0431\u043e\u0442\u0443 \u0440\u0443\u043a\u0430\u043c\u0438 \u043d\u0430 \u043f\u0440\u043e\u0434\u0430\u043a\u0448\u043d\u0456. \u041c\u043e\u0436\u0443 \u043f\u0440\u043e\u0432\u0435\u0441\u0442\u0438 \u043f\u0440\u043e\u0454\u043a\u0442 \u0432\u0456\u0434 \u043f\u0435\u0440\u0448\u043e\u0457 \u0456\u0434\u0435\u0457 \u0442\u0430 \u0441\u0446\u0435\u043d\u0430\u0440\u0456\u044e \u0447\u0435\u0440\u0435\u0437 \u0437\u0439\u043e\u043c\u043a\u0443 \u0439 \u043c\u043e\u043d\u0442\u0430\u0436 \u0434\u043e \u0430\u043d\u0430\u043b\u0456\u0437\u0443 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0456\u0432.\",\"To me, content should do more than look good:\":\"\u0414\u043b\u044f \u043c\u0435\u043d\u0435 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043c\u0430\u0454 \u043d\u0435 \u043b\u0438\u0448\u0435 \u0433\u0430\u0440\u043d\u043e \u0432\u0438\u0433\u043b\u044f\u0434\u0430\u0442\u0438:\",\"it should have a clear purpose and deliver results.\":\"\u0443 \u043d\u044c\u043e\u0433\u043e \u043f\u043e\u0432\u0438\u043d\u043d\u0430 \u0431\u0443\u0442\u0438 \u0447\u0456\u0442\u043a\u0430 \u043c\u0435\u0442\u0430 \u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442.\",\"Strategy first, execution second.\":\"\u0421\u043f\u043e\u0447\u0430\u0442\u043a\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f, \u043f\u043e\u0442\u0456\u043c \u0432\u0438\u043a\u043e\u043d\u0430\u043d\u043d\u044f.\",\"Every piece of content should start with a clear objective, audience and insight.\":\"\u041a\u043e\u0436\u043d\u0430 \u043e\u0434\u0438\u043d\u0438\u0446\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 \u043f\u043e\u0447\u0438\u043d\u0430\u0454\u0442\u044c\u0441\u044f \u0437 \u0447\u0456\u0442\u043a\u043e\u0457 \u0446\u0456\u043b\u0456, \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u0457 \u0442\u0430 \u0456\u043d\u0441\u0430\u0439\u0442\u0443.\",\"Use the full potential of social media.\":\"\u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0432\u0435\u0441\u044c \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0430\u043b \u0441\u043e\u0446\u043c\u0435\u0440\u0435\u0436.\",\"I plan each piece of content for the platform where it will appear, rather than posting the same thing everywhere.\":\"\u042f \u043f\u043b\u0430\u043d\u0443\u044e \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043f\u0456\u0434 \u0442\u0443 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443, \u0434\u0435 \u0432\u0456\u043d \u0432\u0438\u0445\u043e\u0434\u0438\u0442\u044c, \u0430 \u043d\u0435 \u043f\u0443\u0431\u043b\u0456\u043a\u0443\u044e \u043e\u0434\u043d\u0435 \u0439 \u0442\u0435 \u0441\u0430\u043c\u0435 \u0432\u0441\u044e\u0434\u0438.\",\"Create, measure, iterate.\":\"\u0421\u0442\u0432\u043e\u0440\u0438\u0442\u0438, \u0432\u0438\u043c\u0456\u0440\u044f\u0442\u0438, \u0434\u043e\u043e\u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438.\",\"I use performance insights to understand what resonates and improve the next creative direction \u2014 not to publish for the sake of publishing.\":\"\u042f \u0434\u0438\u0432\u043b\u044e\u0441\u044f \u043d\u0430 \u0446\u0438\u0444\u0440\u0438, \u0449\u043e\u0431 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, \u0449\u043e \u043f\u0440\u0430\u0446\u044e\u0454, \u0456 \u0437\u0440\u043e\u0431\u0438\u0442\u0438 \u043d\u0430\u0441\u0442\u0443\u043f\u043d\u0438\u0439 \u043a\u0440\u0435\u0430\u0442\u0438\u0432 \u043a\u0440\u0430\u0449\u0438\u043c, \u0430 \u043d\u0435 \u0449\u043e\u0431 \u043f\u0440\u043e\u0441\u0442\u043e \u0437\u0430\u043a\u0440\u0438\u0442\u0438 \u043f\u043b\u0430\u043d \u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0439.\",\"Selected Cases\":\"\u041e\u0431\u0440\u0430\u043d\u0456 \u043a\u0435\u0439\u0441\u0438\",\"1.7M views (+632%) \u00b7 9.8K booking-link clicks (+1,200%)\":\"1,7 \u043c\u043b\u043d \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0456\u0432 (+632%) \u00b7 9,8 \u0442\u0438\u0441. \u043a\u043b\u0456\u043a\u0456\u0432 \u043f\u043e \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044e \u043d\u0430 \u0431\u0440\u043e\u043d\u044e\u0432\u0430\u043d\u043d\u044f (+1200%)\",\"End-to-end SMM and content support for a dermo-beauty salon in Paris.\":\"\u041f\u043e\u0432\u043d\u0438\u0439 \u0441\u0443\u043f\u0440\u043e\u0432\u0456\u0434 SMM \u0456 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 \u0434\u043b\u044f \u0434\u0435\u0440\u043c\u043e-\u0431\u02bc\u044e\u0442\u0456 \u0441\u0430\u043b\u043e\u043d\u0443 \u0432 \u041f\u0430\u0440\u0438\u0436\u0456.\",\"View case study\":\"\u0414\u0438\u0432\u0438\u0442\u0438\u0441\u044f \u043a\u0435\u0439\u0441\",\"573.1K views (+85.8%) \u00b7 164.8K reached (+440.6%)\":\"573,1 \u0442\u0438\u0441. \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0456\u0432 (+85,8%) \u00b7 164,8 \u0442\u0438\u0441. \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f (+440,6%)\",\"End-to-end SMM and content support for a luxury nail salon in Paris.\":\"\u041f\u043e\u0432\u043d\u0438\u0439 \u0441\u0443\u043f\u0440\u043e\u0432\u0456\u0434 SMM \u0456 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 \u0434\u043b\u044f \u043f\u0440\u0435\u043c\u0456\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043d\u0435\u0439\u043b-\u0441\u0430\u043b\u043e\u043d\u0443 \u0432 \u041f\u0430\u0440\u0438\u0436\u0456.\",\"+92% TikTok \u00b7 +20% Instagram reach\":\"+92% TikTok \u00b7 +20% \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f \u0432 Instagram\",\"Ran Instagram and TikTok content for every franchise location from the head office: 100+ assets produced and a 15-creator Paris event organised.\":\"\u0412\u0435\u043b\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0432 Instagram \u0456 TikTok \u0434\u043b\u044f \u0432\u0441\u0456\u0445 \u0442\u043e\u0447\u043e\u043a \u0444\u0440\u0430\u043d\u0448\u0438\u0437\u0438 \u0437 \u0433\u043e\u043b\u043e\u0432\u043d\u043e\u0433\u043e \u043e\u0444\u0456\u0441\u0443: 100+ \u043e\u0434\u0438\u043d\u0438\u0446\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 \u0442\u0430 \u043f\u043e\u0434\u0456\u044f \u0432 \u041f\u0430\u0440\u0438\u0436\u0456 \u0437 15 \u043a\u0440\u0435\u0430\u0442\u043e\u0440\u0430\u043c\u0438.\",\"1M+ organic reach\":\"1 \u043c\u043b\u043d+ \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0433\u043e \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f\",\"Led organic content strategy across 3 Instagram accounts and coordinated US-based UGC creators, from briefs to final delivery.\":\"\u0412\u0435\u043b\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 \u0434\u043b\u044f 3 \u0430\u043a\u0430\u0443\u043d\u0442\u0456\u0432 Instagram \u0456 \u043a\u043e\u043e\u0440\u0434\u0438\u043d\u0443\u0432\u0430\u043b\u0430 UGC-\u043a\u0440\u0435\u0430\u0442\u043e\u0440\u0456\u0432 \u0437\u0456 \u0421\u0428\u0410, \u0432\u0456\u0434 \u0431\u0440\u0438\u0444\u0456\u0432 \u0434\u043e \u0444\u0456\u043d\u0430\u043b\u044c\u043d\u043e\u0457 \u0437\u0434\u0430\u0447\u0456.\",\"2.8M+ people reached\":\"2,8 \u043c\u043b\u043d+ \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u0438\u0445 \u043b\u044e\u0434\u0435\u0439\",\"Managed 30+ influencer collaborations and grew subscribers to 27,000+ in three months, as part of a creative agency team.\":\"\u041f\u0440\u043e\u0432\u0435\u043b\u0430 30+ \u043a\u043e\u043b\u0430\u0431\u043e\u0440\u0430\u0446\u0456\u0439 \u0437 \u0456\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u0430\u043c\u0438 \u0442\u0430 \u043d\u0430\u0440\u043e\u0441\u0442\u0438\u043b\u0430 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043f\u0456\u0434\u043f\u0438\u0441\u043d\u0438\u043a\u0456\u0432 \u0434\u043e 27 000+ \u0437\u0430 \u0442\u0440\u0438 \u043c\u0456\u0441\u044f\u0446\u0456, \u0443 \u0441\u043a\u043b\u0430\u0434\u0456 \u043a\u043e\u043c\u0430\u043d\u0434\u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0457 \u0430\u0433\u0435\u043d\u0446\u0456\u0457.\",\"Case Study \u00b7 Feb\u2013Sep 2026\":\"\u041a\u0435\u0439\u0441 \u00b7 \u043b\u044e\u0442.\u2013\u0432\u0435\u0440. 2026\",\"Content Strategy \u00b7 Brand Content \u00b7 Creative Production\":\"\u041a\u043e\u043d\u0442\u0435\u043d\u0442-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f \u00b7 \u0431\u0440\u0435\u043d\u0434-\u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u00b7 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0438\u0439 \u043f\u0440\u043e\u0434\u0430\u043a\u0448\u043d\",\"Point A\":\"\u0422\u043e\u0447\u043a\u0430 \u0410\",\"The brand already had regular shoots and content, but results were limited. Many Reels were static, lacked strong hooks and were not built around formats that engaged the audience or attracted potential clients.\":\"\u0411\u0440\u0435\u043d\u0434 \u0443\u0436\u0435 \u043c\u0430\u0432 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u0456 \u0437\u0439\u043e\u043c\u043a\u0438 \u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442, \u0430\u043b\u0435 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0431\u0443\u0432 \u043e\u0431\u043c\u0435\u0436\u0435\u043d\u0438\u0439. \u0411\u0430\u0433\u0430\u0442\u043e Reels \u0431\u0443\u043b\u0438 \u0441\u0442\u0430\u0442\u0438\u0447\u043d\u0456, \u0431\u0435\u0437 \u0441\u0438\u043b\u044c\u043d\u0438\u0445 \u0445\u0443\u043a\u0456\u0432 \u0456 \u043d\u0435 \u0431\u0443\u0434\u0443\u0432\u0430\u043b\u0438\u0441\u044f \u043d\u0430\u0432\u043a\u043e\u043b\u043e \u0444\u043e\u0440\u043c\u0430\u0442\u0456\u0432, \u044f\u043a\u0456 \u0432\u0442\u044f\u0433\u0443\u044e\u0442\u044c \u0430\u0443\u0434\u0438\u0442\u043e\u0440\u0456\u044e \u0442\u0430 \u043f\u0440\u0438\u0432\u043e\u0434\u044f\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432.\",\"Strategy &amp; execution\":\"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f \u0442\u0430 \u0440\u0435\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u044f\",\"I reviewed content performance and identified formats worth repeating. Instead of constantly inventing new ones, we tested and developed what had already shown promise.\":\"\u042f \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u043d\u0443\u043b\u0430 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 \u0439 \u0432\u0438\u0437\u043d\u0430\u0447\u0438\u043b\u0430 \u0444\u043e\u0440\u043c\u0430\u0442\u0438, \u044f\u043a\u0456 \u0432\u0430\u0440\u0442\u043e \u043f\u043e\u0432\u0442\u043e\u0440\u044e\u0432\u0430\u0442\u0438. \u0417\u0430\u043c\u0456\u0441\u0442\u044c \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u0432\u0438\u0433\u0430\u0434\u0443\u0432\u0430\u0442\u0438 \u043d\u043e\u0432\u0456, \u043c\u0438 \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u043b\u0438 \u0439 \u0440\u043e\u0437\u0432\u0438\u0432\u0430\u043b\u0438 \u0442\u0435, \u0449\u043e \u0432\u0436\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u043e \u043f\u043e\u0442\u0435\u043d\u0446\u0456\u0430\u043b.\",\"Women\u2019s manicure was highly competitive locally, so I proposed testing a distinct men\u2019s segment. We created content around men\u2019s manicures and other beauty services for men.\":\"\u0416\u0456\u043d\u043e\u0447\u0438\u0439 \u043c\u0430\u043d\u0456\u043a\u044e\u0440 \u0431\u0443\u0432 \u0434\u0443\u0436\u0435 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438\u043c \u0443 \u0446\u044c\u043e\u043c\u0443 \u0440\u0430\u0439\u043e\u043d\u0456, \u0442\u043e\u043c\u0443 \u044f \u0437\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0432\u0430\u043b\u0430 \u043f\u0440\u043e\u0442\u0435\u0441\u0442\u0443\u0432\u0430\u0442\u0438 \u043e\u043a\u0440\u0435\u043c\u0438\u0439 \u0447\u043e\u043b\u043e\u0432\u0456\u0447\u0438\u0439 \u0441\u0435\u0433\u043c\u0435\u043d\u0442. \u041c\u0438 \u0437\u0440\u043e\u0431\u0438\u043b\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043f\u0440\u043e \u0447\u043e\u043b\u043e\u0432\u0456\u0447\u0438\u0439 \u043c\u0430\u043d\u0456\u043a\u044e\u0440 \u0442\u0430 \u0456\u043d\u0448\u0456 \u0431\u02bc\u044e\u0442\u0456-\u043f\u043e\u0441\u043b\u0443\u0433\u0438 \u0434\u043b\u044f \u0447\u043e\u043b\u043e\u0432\u0456\u043a\u0456\u0432.\",\"I strengthened Reels with clearer hooks and more dynamic editing, established a regular posting rhythm, coordinated UGC creators and influencers, and used results to refine the next shoots.\":\"\u042f \u043f\u0456\u0434\u0441\u0438\u043b\u0438\u043b\u0430 Reels \u0447\u0456\u0442\u043a\u0456\u0448\u0438\u043c\u0438 \u0445\u0443\u043a\u0430\u043c\u0438 \u0439 \u0434\u0438\u043d\u0430\u043c\u0456\u0447\u043d\u0456\u0448\u0438\u043c \u043c\u043e\u043d\u0442\u0430\u0436\u0435\u043c, \u043d\u0430\u043b\u0430\u0433\u043e\u0434\u0438\u043b\u0430 \u0440\u0435\u0433\u0443\u043b\u044f\u0440\u043d\u0438\u0439 \u0440\u0438\u0442\u043c \u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0439, \u043a\u043e\u043e\u0440\u0434\u0438\u043d\u0443\u0432\u0430\u043b\u0430 UGC-\u043a\u0440\u0435\u0430\u0442\u043e\u0440\u0456\u0432 \u0442\u0430 \u0456\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u0456\u0432 \u0456 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u043b\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438, \u0449\u043e\u0431 \u043a\u043e\u0440\u0438\u0433\u0443\u0432\u0430\u0442\u0438 \u043d\u0430\u0441\u0442\u0443\u043f\u043d\u0456 \u0437\u0439\u043e\u043c\u043a\u0438.\",\"Strong organic content was then amplified with Meta Ads. Paid media scaled creatives and offers that had already shown potential; it did not replace the organic strategy.\":\"\u0421\u0438\u043b\u044c\u043d\u0438\u0439 \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043c\u0438 \u043f\u043e\u0442\u0456\u043c \u043f\u0456\u0434\u0441\u0438\u043b\u044e\u0432\u0430\u043b\u0438 \u0447\u0435\u0440\u0435\u0437 Meta Ads. \u041f\u043b\u0430\u0442\u043d\u0435 \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0432\u0430\u043b\u043e \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0438 \u0439 \u043e\u0444\u0435\u0440\u0438, \u044f\u043a\u0456 \u0432\u0436\u0435 \u043f\u043e\u043a\u0430\u0437\u0430\u043b\u0438 \u0441\u0435\u0431\u0435, \u0430 \u043d\u0435 \u043f\u0456\u0434\u043c\u0456\u043d\u044f\u043b\u043e \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e.\",\"Analysis\":\"\u0410\u043d\u0430\u043b\u0456\u0437\",\"Creative Strategy\":\"\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f\",\"Production\":\"\u041f\u0440\u043e\u0434\u0430\u043a\u0448\u043d\",\"Testing\":\"\u0422\u0435\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f\",\"Paid Amplification\":\"\u041f\u043b\u0430\u0442\u043d\u0435 \u043f\u0456\u0434\u0441\u0438\u043b\u0435\u043d\u043d\u044f\",\"Results\":\"\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\",\"Point B\":\"\u0422\u043e\u0447\u043a\u0430 \u0411\",\"1.7M\":\"1,7 \u043c\u043b\u043d\",\"views\":\"\u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0456\u0432\",\"786.4K\":\"786,4 \u0442\u0438\u0441.\",\"reach\":\"\u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f\",\"48.8K\":\"48,8 \u0442\u0438\u0441.\",\"interactions\":\"\u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0439\",\"24.8K\":\"24,8 \u0442\u0438\u0441.\",\"profile visits\":\"\u0432\u0456\u0437\u0438\u0442\u0456\u0432 \u0443 \u043f\u0440\u043e\u0444\u0456\u043b\u044c\",\"9.8K\":\"9,8 \u0442\u0438\u0441.\",\"link clicks\":\"\u043a\u043b\u0456\u043a\u0456\u0432 \u043f\u043e \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044e\",\"2.4K\":\"2,4 \u0442\u0438\u0441.\",\"new followers\":\"\u043d\u043e\u0432\u0438\u0445 \u043f\u0456\u0434\u043f\u0438\u0441\u043d\u0438\u043a\u0456\u0432\",\"Meta Business Suite \u00b7 Feb\u2013Sep 2026\":\"Meta Business Suite \u00b7 \u043b\u044e\u0442.\u2013\u0432\u0435\u0440. 2026\",\"Best-performing content\":\"\u041d\u0430\u0439\u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u0456\u0448\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\",\"Best-performing Reel\":\"\u041d\u0430\u0439\u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\u0432\u043d\u0456\u0448\u0438\u0439 Reel\",\"700.9K\":\"700,9 \u0442\u0438\u0441.\",\"476.6K\":\"476,6 \u0442\u0438\u0441.\",\"30.9K\":\"30,9 \u0442\u0438\u0441.\",\"followers\":\"\u043f\u0456\u0434\u043f\u0438\u0441\u043d\u0438\u043a\u0456\u0432\",\"One Reel reached 700K+ views and 476K people.\":\"\u041e\u0434\u0438\u043d Reel \u0437\u0456\u0431\u0440\u0430\u0432 700 \u0442\u0438\u0441.+ \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0456\u0432 \u0456 476 \u0442\u0438\u0441. \u043b\u044e\u0434\u0435\u0439.\",\"Selected Reels\":\"\u041e\u0431\u0440\u0430\u043d\u0456 Reels\",\"Men\u2019s manicure \u00b7 Trend format\":\"\u0427\u043e\u043b\u043e\u0432\u0456\u0447\u0438\u0439 \u043c\u0430\u043d\u0456\u043a\u044e\u0440 \u00b7 \u0442\u0440\u0435\u043d\u0434\u043e\u0432\u0438\u0439 \u0444\u043e\u0440\u043c\u0430\u0442\",\"Pedicure\":\"\u041f\u0435\u0434\u0438\u043a\u044e\u0440\",\"Diode Laser \u00b7 Women\":\"\u0414\u0456\u043e\u0434\u043d\u0438\u0439 \u043b\u0430\u0437\u0435\u0440 \u00b7 \u0436\u0456\u043d\u043a\u0438\",\"Diode Laser \u00b7 Men\":\"\u0414\u0456\u043e\u0434\u043d\u0438\u0439 \u043b\u0430\u0437\u0435\u0440 \u00b7 \u0447\u043e\u043b\u043e\u0432\u0456\u043a\u0438\",\"Facial Treatment\":\"\u0414\u043e\u0433\u043b\u044f\u0434 \u0437\u0430 \u043e\u0431\u043b\u0438\u0447\u0447\u044f\u043c\",\"Case Study \u00b7 3-Month Engagement\":\"\u041a\u0435\u0439\u0441 \u00b7 \u0442\u0440\u0438 \u043c\u0456\u0441\u044f\u0446\u0456 \u0440\u043e\u0431\u043e\u0442\u0438\",\"Building a trusted state source of information for Ukraine's Centre for Strategic Communications, as part of a creative agency team.\":\"\u041f\u043e\u0431\u0443\u0434\u043e\u0432\u0430 \u043d\u0430\u0434\u0456\u0439\u043d\u043e\u0433\u043e \u0434\u0435\u0440\u0436\u0430\u0432\u043d\u043e\u0433\u043e \u0434\u0436\u0435\u0440\u0435\u043b\u0430 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457 \u0434\u043b\u044f \u0426\u0435\u043d\u0442\u0440\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 \u0423\u043a\u0440\u0430\u0457\u043d\u0438, \u0443 \u0441\u043a\u043b\u0430\u0434\u0456 \u043a\u043e\u043c\u0430\u043d\u0434\u0438 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0457 \u0430\u0433\u0435\u043d\u0446\u0456\u0457.\",\"27K+\":\"27 \u0442\u0438\u0441.+\",\"subscribers\":\"\u043f\u0456\u0434\u043f\u0438\u0441\u043d\u0438\u043a\u0456\u0432\",\"influencer collaborations\":\"\u043a\u043e\u043b\u0430\u0431\u043e\u0440\u0430\u0446\u0456\u0439 \u0437 \u0456\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u0430\u043c\u0438\",\"2.8M+\":\"2,8 \u043c\u043b\u043d+\",\"people reached in 3 months\":\"\u043b\u044e\u0434\u0435\u0439 \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043e \u0437\u0430 3 \u043c\u0456\u0441\u044f\u0446\u0456\",\"The Goal\":\"\u041c\u0435\u0442\u0430\",\"Create a trusted state source of information\":\"\u0421\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u043d\u0430\u0434\u0456\u0439\u043d\u0435 \u0434\u0435\u0440\u0436\u0430\u0432\u043d\u0435 \u0434\u0436\u0435\u0440\u0435\u043b\u043e \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457\",\"Increase the number of subscribers\":\"\u041d\u0430\u0440\u043e\u0441\u0442\u0438\u0442\u0438 \u043a\u0456\u043b\u044c\u043a\u0456\u0441\u0442\u044c \u043f\u0456\u0434\u043f\u0438\u0441\u043d\u0438\u043a\u0456\u0432\",\"What We Did\":\"\u0429\u043e \u043c\u0438 \u0437\u0440\u043e\u0431\u0438\u043b\u0438\",\"Produced Instagram content for a government organization\":\"\u0412\u0438\u0440\u043e\u0431\u043b\u044f\u043b\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0432 Instagram \u0434\u043b\u044f \u0434\u0435\u0440\u0436\u0430\u0432\u043d\u043e\u0457 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0457\",\"Managed a team of designers, editors and copywriters\":\"\u041a\u0435\u0440\u0443\u0432\u0430\u043b\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u043e\u044e \u0434\u0438\u0437\u0430\u0439\u043d\u0435\u0440\u0456\u0432, \u043c\u043e\u043d\u0442\u0430\u0436\u0435\u0440\u0456\u0432 \u0456 \u043a\u043e\u043f\u0456\u0440\u0430\u0439\u0442\u0435\u0440\u0456\u0432\"}<\/script>\n\n\n\n<script type=\"application\/json\" id=\"recruitment-i18n-uk-2\">{\"Built and managed 30+ collaborations with influencers and organizations\":\"\u041f\u043e\u0431\u0443\u0434\u0443\u0432\u0430\u043b\u0430 \u0439 \u0432\u0435\u043b\u0430 30+ \u043a\u043e\u043b\u0430\u0431\u043e\u0440\u0430\u0446\u0456\u0439 \u0437 \u0456\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u0430\u043c\u0438 \u0442\u0430 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u044f\u043c\u0438\",\"Found relevant news hooks and put together content\":\"\u0417\u043d\u0430\u0445\u043e\u0434\u0438\u043b\u0430 \u0430\u043a\u0442\u0443\u0430\u043b\u044c\u043d\u0456 \u043d\u043e\u0432\u0438\u043d\u043d\u0456 \u0437\u0430\u0447\u0456\u043f\u043a\u0438 \u0439 \u0437\u0431\u0438\u0440\u0430\u043b\u0430 \u0437 \u043d\u0438\u0445 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\",\"The Results\":\"\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438\",\"Over three months, the account grew to 27,000+ subscribers, ran 30+ influencer collaborations, and reached more than 2.8 million people. The consistent posting approach drove strong view counts; my personal record is a post made in collaboration with a blogger that got 19,000 likes.\":\"\u0417\u0430 \u0442\u0440\u0438 \u043c\u0456\u0441\u044f\u0446\u0456 \u0430\u043a\u0430\u0443\u043d\u0442 \u0432\u0438\u0440\u0456\u0441 \u0434\u043e 27 000+ \u043f\u0456\u0434\u043f\u0438\u0441\u043d\u0438\u043a\u0456\u0432, \u043c\u0438 \u043f\u0440\u043e\u0432\u0435\u043b\u0438 30+ \u043a\u043e\u043b\u0430\u0431\u043e\u0440\u0430\u0446\u0456\u0439 \u0437 \u0456\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u0430\u043c\u0438 \u0439 \u043e\u0445\u043e\u043f\u0438\u043b\u0438 \u043f\u043e\u043d\u0430\u0434 2,8 \u043c\u043b\u043d \u043b\u044e\u0434\u0435\u0439. \u041f\u043e\u0441\u043b\u0456\u0434\u043e\u0432\u043d\u0438\u0439 \u043f\u0456\u0434\u0445\u0456\u0434 \u0434\u043e \u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0439 \u0434\u0430\u0432\u0430\u0432 \u0432\u0438\u0441\u043e\u043a\u0456 \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0438; \u043c\u0456\u0439 \u043e\u0441\u043e\u0431\u0438\u0441\u0442\u0438\u0439 \u0440\u0435\u043a\u043e\u0440\u0434 \u2014 \u043f\u043e\u0441\u0442 \u0443 \u043a\u043e\u043b\u0430\u0431\u043e\u0440\u0430\u0446\u0456\u0457 \u0437 \u0431\u043b\u043e\u0433\u0435\u0440\u043e\u043c, \u044f\u043a\u0438\u0439 \u0437\u0456\u0431\u0440\u0430\u0432 19 000 \u043b\u0430\u0439\u043a\u0456\u0432.\",\"Tools &amp; Approach\":\"\u0406\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0442\u0430 \u043f\u0456\u0434\u0445\u0456\u0434\",\"Influencer marketing\":\"\u0406\u043d\u0444\u043b\u044e\u0435\u043d\u0441-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\",\"Proof\":\"\u041f\u0456\u0434\u0442\u0432\u0435\u0440\u0434\u0436\u0435\u043d\u043d\u044f\",\"Agency portfolio\":\"\u041f\u043e\u0440\u0442\u0444\u043e\u043b\u0456\u043e \u0430\u0433\u0435\u043d\u0446\u0456\u0457\",\"Case Study \u00b7 Content &amp; Social Media\":\"\u041a\u0435\u0439\u0441 \u00b7 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0456 \u0441\u043e\u0446\u043c\u0435\u0440\u0435\u0436\u0456\",\"Social-first photo and video content for an eye-photography gallery, run centrally for every franchise location from the head office.\":\"\u0424\u043e\u0442\u043e- \u0439 \u0432\u0456\u0434\u0435\u043e\u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043f\u0456\u0434 \u0441\u043e\u0446\u043c\u0435\u0440\u0435\u0436\u0456 \u0434\u043b\u044f \u0433\u0430\u043b\u0435\u0440\u0435\u0457 \u0444\u043e\u0442\u043e\u0433\u0440\u0430\u0444\u0456\u0457 \u043e\u0447\u0435\u0439, \u0446\u0435\u043d\u0442\u0440\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u043e \u0434\u043b\u044f \u0432\u0441\u0456\u0445 \u0442\u043e\u0447\u043e\u043a \u0444\u0440\u0430\u043d\u0448\u0438\u0437\u0438 \u0437 \u0433\u043e\u043b\u043e\u0432\u043d\u043e\u0433\u043e \u043e\u0444\u0456\u0441\u0443.\",\"TikTok reach in 2 months\":\"\u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f \u0432 TikTok \u0437\u0430 2 \u043c\u0456\u0441\u044f\u0446\u0456\",\"Instagram organic reach in 3 months\":\"\u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0433\u043e \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f \u0432 Instagram \u0437\u0430 3 \u043c\u0456\u0441\u044f\u0446\u0456\",\"content assets produced\":\"\u043e\u0434\u0438\u043d\u0438\u0446\u044c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 \u0437\u0440\u043e\u0431\u043b\u0435\u043d\u043e\",\"creators at one Paris event\":\"\u043a\u0440\u0435\u0430\u0442\u043e\u0440\u0456\u0432 \u043d\u0430 \u043e\u0434\u043d\u0456\u0439 \u043f\u043e\u0434\u0456\u0457 \u0432 \u041f\u0430\u0440\u0438\u0436\u0456\",\"What I Did\":\"\u0429\u043e \u044f \u0440\u043e\u0431\u0438\u043b\u0430\",\"Created and coordinated social-first photo and video content for Instagram and TikTok\":\"\u0421\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u043b\u0430 \u0439 \u043a\u043e\u043e\u0440\u0434\u0438\u043d\u0443\u0432\u0430\u043b\u0430 \u0444\u043e\u0442\u043e- \u0442\u0430 \u0432\u0456\u0434\u0435\u043e\u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043f\u0456\u0434 Instagram \u0456 TikTok\",\"Ran shoots, sourced ideas and managed the Instagram account from the head office\":\"\u041f\u0440\u043e\u0432\u043e\u0434\u0438\u043b\u0430 \u0437\u0439\u043e\u043c\u043a\u0438, \u0448\u0443\u043a\u0430\u043b\u0430 \u0456\u0434\u0435\u0457 \u0442\u0430 \u0432\u0435\u043b\u0430 \u0430\u043a\u0430\u0443\u043d\u0442 \u0432 Instagram \u0437 \u0433\u043e\u043b\u043e\u0432\u043d\u043e\u0433\u043e \u043e\u0444\u0456\u0441\u0443\",\"Supplied content for every franchise location, not just the flagship store\":\"\u0417\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0443\u0432\u0430\u043b\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043e\u043c \u0443\u0441\u0456 \u0442\u043e\u0447\u043a\u0438 \u0444\u0440\u0430\u043d\u0448\u0438\u0437\u0438, \u043d\u0435 \u043b\u0438\u0448\u0435 \u0444\u043b\u0430\u0433\u043c\u0430\u043d\u0441\u044c\u043a\u0443\",\"Supported shoot planning, influencer collaborations and community management\":\"\u0414\u043e\u043f\u043e\u043c\u0430\u0433\u0430\u043b\u0430 \u0437 \u043f\u043b\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f\u043c \u0437\u0439\u043e\u043c\u043e\u043a, \u043a\u043e\u043b\u0430\u0431\u043e\u0440\u0430\u0446\u0456\u044f\u043c\u0438 \u0437 \u0456\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u0430\u043c\u0438 \u0442\u0430 \u0440\u043e\u0431\u043e\u0442\u043e\u044e \u0437\u0456 \u0441\u043f\u0456\u043b\u044c\u043d\u043e\u0442\u043e\u044e\",\"Organised a Paris event with 15 influencers and content creators\":\"\u041e\u0440\u0433\u0430\u043d\u0456\u0437\u0443\u0432\u0430\u043b\u0430 \u043f\u043e\u0434\u0456\u044e \u0432 \u041f\u0430\u0440\u0438\u0436\u0456 \u0437 15 \u0456\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u0430\u043c\u0438 \u0442\u0430 \u043a\u0440\u0435\u0430\u0442\u043e\u0440\u0430\u043c\u0438\",\"TikTok reach grew +92% in two months and Instagram organic reach grew +20% in three months. One bracelet video I filmed myself broke the account's organic reach record at over 26,000 views.\":\"\u041e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f \u0432 TikTok \u0437\u0440\u043e\u0441\u043b\u043e \u043d\u0430 92% \u0437\u0430 \u0434\u0432\u0430 \u043c\u0456\u0441\u044f\u0446\u0456, \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u0435 \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f \u0432 Instagram \u2014 \u043d\u0430 20% \u0437\u0430 \u0442\u0440\u0438 \u043c\u0456\u0441\u044f\u0446\u0456. \u041e\u0434\u043d\u0435 \u0432\u0456\u0434\u0435\u043e \u0437 \u0431\u0440\u0430\u0441\u043b\u0435\u0442\u0430\u043c\u0438, \u044f\u043a\u0435 \u044f \u0437\u043d\u044f\u043b\u0430 \u0441\u0430\u043c\u0430, \u043f\u043e\u0431\u0438\u043b\u043e \u0440\u0435\u043a\u043e\u0440\u0434 \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0433\u043e \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f \u0430\u043a\u0430\u0443\u043d\u0442\u0430: \u043f\u043e\u043d\u0430\u0434 26 000 \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0456\u0432.\",\"Reels I created\":\"Reels, \u044f\u043a\u0456 \u044f \u0437\u0440\u043e\u0431\u0438\u043b\u0430\",\"\u25b6 UGC content\":\"\u25b6 UGC-\u043a\u043e\u043d\u0442\u0435\u043d\u0442\",\"\u25b6 Paris event\":\"\u25b6 \u041f\u043e\u0434\u0456\u044f \u0432 \u041f\u0430\u0440\u0438\u0436\u0456\",\"\u25b6 Bracelets, record reach\":\"\u25b6 \u0411\u0440\u0430\u0441\u043b\u0435\u0442\u0438, \u0440\u0435\u043a\u043e\u0440\u0434\u043d\u0435 \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f\",\"\u25b6 Self-filmed UGC\":\"\u25b6 UGC, \u0437\u043d\u044f\u0442\u0435 \u0441\u0430\u043c\u043e\u0441\u0442\u0456\u0439\u043d\u043e\",\"Case Study \u00b7 Organic Content Strategy\":\"\u041a\u0435\u0439\u0441 \u00b7 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443\",\"Led the organic content strategy across 3 Instagram accounts and coordinated a team of US-based UGC creators.\":\"\u0412\u0435\u043b\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 \u0434\u043b\u044f 3 \u0430\u043a\u0430\u0443\u043d\u0442\u0456\u0432 Instagram \u0456 \u043a\u043e\u043e\u0440\u0434\u0438\u043d\u0443\u0432\u0430\u043b\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u0443 UGC-\u043a\u0440\u0435\u0430\u0442\u043e\u0440\u0456\u0432 \u0437\u0456 \u0421\u0428\u0410.\",\"1M+\":\"1 \u043c\u043b\u043d+\",\"total organic reach\":\"\u0437\u0430\u0433\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0433\u043e \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f\",\"250K+\":\"250 \u0442\u0438\u0441.+\",\"reach from a single video\":\"\u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f \u0437 \u043e\u0434\u043d\u043e\u0433\u043e \u0432\u0456\u0434\u0435\u043e\",\"Instagram accounts managed\":\"\u0430\u043a\u0430\u0443\u043d\u0442\u0438 Instagram \u043f\u0456\u0434 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f\u043c\",\"US-based UGC creators coordinated\":\"UGC-\u043a\u0440\u0435\u0430\u0442\u043e\u0440\u0438 \u0437\u0456 \u0421\u0428\u0410 \u043f\u0456\u0434 \u043a\u043e\u043e\u0440\u0434\u0438\u043d\u0430\u0446\u0456\u0454\u044e\",\"Led the organic content strategy across 3 Instagram accounts (3 separate projects)\":\"\u0412\u0435\u043b\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0433\u043e \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 \u0434\u043b\u044f 3 \u0430\u043a\u0430\u0443\u043d\u0442\u0456\u0432 Instagram (3 \u043e\u043a\u0440\u0435\u043c\u0456 \u043f\u0440\u043e\u0454\u043a\u0442\u0438)\",\"Wrote content strategy and briefs for a team of 3 US-based UGC creators\":\"\u041f\u0438\u0441\u0430\u043b\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e \u0442\u0430 \u0431\u0440\u0438\u0444\u0438 \u0434\u043b\u044f \u043a\u043e\u043c\u0430\u043d\u0434\u0438 \u0437 3 UGC-\u043a\u0440\u0435\u0430\u0442\u043e\u0440\u0456\u0432 \u0437\u0456 \u0421\u0428\u0410\",\"Reviewed and gave feedback on every video before final delivery\":\"\u041f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0430\u043b\u0430 \u0439 \u0434\u0430\u0432\u0430\u043b\u0430 \u0444\u0456\u0434\u0431\u0435\u043a \u043d\u0430 \u043a\u043e\u0436\u043d\u0435 \u0432\u0456\u0434\u0435\u043e \u043f\u0435\u0440\u0435\u0434 \u0444\u0456\u043d\u0430\u043b\u044c\u043d\u043e\u044e \u0437\u0434\u0430\u0447\u0435\u044e\",\"Coordinated communication, revisions and delivery timelines\":\"\u041a\u043e\u043e\u0440\u0434\u0438\u043d\u0443\u0432\u0430\u043b\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044e, \u043f\u0440\u0430\u0432\u043a\u0438 \u0439 \u0434\u0435\u0434\u043b\u0430\u0439\u043d\u0438 \u0437\u0434\u0430\u0447\u0456\",\"Grew total organic reach through content testing and continuous optimisation\":\"\u041d\u0430\u0440\u043e\u0441\u0442\u0438\u043b\u0430 \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0435 \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u0435 \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f \u0447\u0435\u0440\u0435\u0437 \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 \u0439 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u0443 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044e\",\"Generated 1M+ total organic reach during the contract, including one single video that reached 250K+ on its own, by coordinating a team of creators and continuously testing and optimising content.\":\"\u0417\u0430 \u0447\u0430\u0441 \u043a\u043e\u043d\u0442\u0440\u0430\u043a\u0442\u0443 \u0437\u0456\u0431\u0440\u0430\u043b\u0430 \u043f\u043e\u043d\u0430\u0434 1 \u043c\u043b\u043d \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0433\u043e \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u043d\u044f, \u0437\u043e\u043a\u0440\u0435\u043c\u0430 \u043e\u0434\u043d\u0435 \u0432\u0456\u0434\u0435\u043e \u0441\u0430\u043c\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u0434\u0430\u043b\u043e 250 \u0442\u0438\u0441.+, \u0437\u0430\u0432\u0434\u044f\u043a\u0438 \u043a\u043e\u043e\u0440\u0434\u0438\u043d\u0430\u0446\u0456\u0457 \u043a\u043e\u043c\u0430\u043d\u0434\u0438 \u043a\u0440\u0435\u0430\u0442\u043e\u0440\u0456\u0432 \u0456 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e\u043c\u0443 \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044e \u0442\u0430 \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u0457 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443.\",\"Content strategy and creator briefs\":\"\u041a\u043e\u043d\u0442\u0435\u043d\u0442-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f \u0442\u0430 \u0431\u0440\u0438\u0444\u0438 \u0434\u043b\u044f \u043a\u0440\u0435\u0430\u0442\u043e\u0440\u0456\u0432\",\"Video review and feedback\":\"\u041f\u0435\u0440\u0435\u0433\u043b\u044f\u0434 \u0432\u0456\u0434\u0435\u043e \u0442\u0430 \u0444\u0456\u0434\u0431\u0435\u043a\",\"One of the pages I managed\":\"\u041e\u0434\u043d\u0430 \u0437\u0456 \u0441\u0442\u043e\u0440\u0456\u043d\u043e\u043a, \u044f\u043a\u0456 \u044f \u0432\u0435\u043b\u0430\",\"Case Study \u00b7 1 Jan\u201315 Sep 2026\":\"\u041a\u0435\u0439\u0441 \u00b7 1 \u0441\u0456\u0447.\u201315 \u0432\u0435\u0440. 2026\",\"The salon\u2019s owner managed Instagram herself. Content was mostly occasional before-and-after photos, without a consistent publishing rhythm, clear positioning or a useful structure for Stories and Highlights.\":\"\u0412\u043b\u0430\u0441\u043d\u0438\u0446\u044f \u0441\u0430\u043b\u043e\u043d\u0443 \u0432\u0435\u043b\u0430 Instagram \u0441\u0430\u043c\u0430. \u041a\u043e\u043d\u0442\u0435\u043d\u0442 \u0431\u0443\u0432 \u043f\u0435\u0440\u0435\u0432\u0430\u0436\u043d\u043e \u0432\u0438\u043f\u0430\u0434\u043a\u043e\u0432\u0438\u043c\u0438 \u0444\u043e\u0442\u043e \u00ab\u0434\u043e \u0456 \u043f\u0456\u0441\u043b\u044f\u00bb, \u0431\u0435\u0437 \u0441\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u043e\u0433\u043e \u0440\u0438\u0442\u043c\u0443 \u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0439, \u0447\u0456\u0442\u043a\u043e\u0433\u043e \u043f\u043e\u0437\u0438\u0446\u0456\u044e\u0432\u0430\u043d\u043d\u044f \u0442\u0430 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u043b\u043e\u0457 \u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438 Stories \u0456 Highlights.\",\"Strategy & production\":\"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f \u0442\u0430 \u043f\u0440\u043e\u0434\u0430\u043a\u0448\u043d\",\"I developed the content strategy and premium positioning, refreshed the profile and Highlights, and set recurring formats and a coherent visual direction. Monthly shoots gave us a steady flow of photos and short-form video. I tested people-led stories, collaborations and recruitment content, then used performance data to repeat the formats that resonated, including men\u2019s manicure.\":\"\u042f \u0440\u043e\u0437\u0440\u043e\u0431\u0438\u043b\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e \u0442\u0430 \u043f\u0440\u0435\u043c\u0456\u0430\u043b\u044c\u043d\u0435 \u043f\u043e\u0437\u0438\u0446\u0456\u044e\u0432\u0430\u043d\u043d\u044f, \u043e\u043d\u043e\u0432\u0438\u043b\u0430 \u043f\u0440\u043e\u0444\u0456\u043b\u044c \u0456 Highlights, \u0437\u0430\u0434\u0430\u043b\u0430 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u0456 \u0444\u043e\u0440\u043c\u0430\u0442\u0438 \u0439 \u0446\u0456\u043b\u0456\u0441\u043d\u0438\u0439 \u0432\u0456\u0437\u0443\u0430\u043b\u044c\u043d\u0438\u0439 \u043d\u0430\u043f\u0440\u044f\u043c. \u0429\u043e\u043c\u0456\u0441\u044f\u0447\u043d\u0456 \u0437\u0439\u043e\u043c\u043a\u0438 \u0434\u0430\u0432\u0430\u043b\u0438 \u0441\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u0438\u0439 \u043f\u043e\u0442\u0456\u043a \u0444\u043e\u0442\u043e \u0439 \u043a\u043e\u0440\u043e\u0442\u043a\u0438\u0445 \u0432\u0456\u0434\u0435\u043e. \u042f \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u043b\u0430 \u0456\u0441\u0442\u043e\u0440\u0456\u0457 \u043f\u0440\u043e \u043b\u044e\u0434\u0435\u0439, \u043a\u043e\u043b\u0430\u0431\u043e\u0440\u0430\u0446\u0456\u0457 \u0442\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043f\u0440\u043e \u043d\u0430\u0439\u043c, \u0430 \u0434\u0430\u043b\u0456 \u0437\u0430 \u0446\u0438\u0444\u0440\u0430\u043c\u0438 \u043f\u043e\u0432\u0442\u043e\u0440\u044e\u0432\u0430\u043b\u0430 \u0444\u043e\u0440\u043c\u0430\u0442\u0438, \u044f\u043a\u0456 \u0432\u0456\u0434\u0433\u0443\u043a\u043d\u0443\u043b\u0438\u0441\u044f, \u0437\u043e\u043a\u0440\u0435\u043c\u0430 \u0447\u043e\u043b\u043e\u0432\u0456\u0447\u0438\u0439 \u043c\u0430\u043d\u0456\u043a\u044e\u0440.\",\"Selected content was also amplified through ads; the organic and paid results are separated below.\":\"\u0427\u0430\u0441\u0442\u0438\u043d\u0443 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 \u043c\u0438 \u0442\u0430\u043a\u043e\u0436 \u043f\u0456\u0434\u0441\u0438\u043b\u044e\u0432\u0430\u043b\u0438 \u0440\u0435\u043a\u043b\u0430\u043c\u043e\u044e; \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u0456 \u0439 \u043f\u043b\u0430\u0442\u043d\u0456 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438 \u043d\u0438\u0436\u0447\u0435 \u0440\u043e\u0437\u0434\u0456\u043b\u0435\u043d\u0456.\",\"573.1K\":\"573,1 \u0442\u0438\u0441.\",\"total views\":\"\u0443\u0441\u044c\u043e\u0433\u043e \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0456\u0432\",\"164.8K\":\"164,8 \u0442\u0438\u0441.\",\"accounts reached\":\"\u043e\u0445\u043e\u043f\u043b\u0435\u043d\u0438\u0445 \u0430\u043a\u0430\u0443\u043d\u0442\u0456\u0432\",\"12.1K\":\"12,1 \u0442\u0438\u0441.\",\"524.3K\":\"524,3 \u0442\u0438\u0441.\",\"organic views\":\"\u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u0438\u0445 \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434\u0456\u0432\",\"181.9K\":\"181,9 \u0442\u0438\u0441.\",\"1.4K\":\"1,4 \u0442\u0438\u0441.\",\"Women\u2019s manicure \u2197\":\"\u0416\u0456\u043d\u043e\u0447\u0438\u0439 \u043c\u0430\u043d\u0456\u043a\u044e\u0440 \u2197\",\"Couple manicure \u2197\":\"\u041c\u0430\u043d\u0456\u043a\u044e\u0440 \u0434\u043b\u044f \u043f\u0430\u0440\u0438 \u2197\",\"See how strategy becomes content.\":\"\u041f\u043e\u0434\u0438\u0432\u0456\u0442\u044c\u0441\u044f, \u044f\u043a \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f \u0441\u0442\u0430\u0454 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043e\u043c.\",\"Videos I created myself, start to finish: script, filming and editing.\":\"\u0412\u0456\u0434\u0435\u043e, \u044f\u043a\u0456 \u044f \u0437\u0440\u043e\u0431\u0438\u043b\u0430 \u0441\u0430\u043c\u0430 \u0432\u0456\u0434 \u043f\u043e\u0447\u0430\u0442\u043a\u0443 \u0434\u043e \u043a\u0456\u043d\u0446\u044f: \u0441\u0446\u0435\u043d\u0430\u0440\u0456\u0439, \u0437\u0439\u043e\u043c\u043a\u0430, \u043c\u043e\u043d\u0442\u0430\u0436.\",\"View video examples\":\"\u0414\u0438\u0432\u0438\u0442\u0438\u0441\u044f \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u0438 \u0432\u0456\u0434\u0435\u043e\",\"Aesthetic Medicine\":\"\u0415\u0441\u0442\u0435\u0442\u0438\u0447\u043d\u0430 \u043c\u0435\u0434\u0438\u0446\u0438\u043d\u0430\",\"Video content and social media formats designed to highlight treatments, aesthetic technologies and professional expertise.\":\"\u0412\u0456\u0434\u0435\u043e\u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0456 \u0444\u043e\u0440\u043c\u0430\u0442\u0438 \u0434\u043b\u044f \u0441\u043e\u0446\u043c\u0435\u0440\u0435\u0436, \u044f\u043a\u0456 \u043f\u043e\u043a\u0430\u0437\u0443\u044e\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u0434\u0443\u0440\u0438, \u0435\u0441\u0442\u0435\u0442\u0438\u0447\u043d\u0456 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457 \u0442\u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u0443 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u0438\u0437\u0443.\",\"Massage &amp; Wellbeing\":\"\u041c\u0430\u0441\u0430\u0436 \u0456 \u0432\u0435\u043b\u043d\u0435\u0441\",\"Content designed to reveal the atmosphere of wellbeing, spa rituals and premium treatments.\":\"\u041a\u043e\u043d\u0442\u0435\u043d\u0442, \u0449\u043e \u043f\u0435\u0440\u0435\u0434\u0430\u0454 \u0430\u0442\u043c\u043e\u0441\u0444\u0435\u0440\u0443 \u0432\u0456\u0434\u043d\u043e\u0432\u043b\u0435\u043d\u043d\u044f, \u0441\u043f\u0430-\u0440\u0438\u0442\u0443\u0430\u043b\u0438 \u0442\u0430 \u043f\u0440\u0435\u043c\u0456\u0430\u043b\u044c\u043d\u0456 \u043f\u0440\u043e\u0446\u0435\u0434\u0443\u0440\u0438.\",\"Beauty &amp; Nails\":\"\u0411\u02bc\u044e\u0442\u0456 \u0442\u0430 \u043d\u0456\u0433\u0442\u044c\u043e\u0432\u0438\u0439 \u0441\u0435\u0440\u0432\u0456\u0441\",\"Elegant, detailed content highlighting beauty services, nail care and the salon experience.\":\"\u0415\u043b\u0435\u0433\u0430\u043d\u0442\u043d\u0438\u0439 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u0438\u0439 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u043f\u0440\u043e \u0431\u02bc\u044e\u0442\u0456-\u043f\u043e\u0441\u043b\u0443\u0433\u0438, \u0434\u043e\u0433\u043b\u044f\u0434 \u0437\u0430 \u043d\u0456\u0433\u0442\u044f\u043c\u0438 \u0442\u0430 \u0434\u043e\u0441\u0432\u0456\u0434 \u0443 \u0441\u0430\u043b\u043e\u043d\u0456.\",\"Events &amp; Lifestyle\":\"\u041f\u043e\u0434\u0456\u0457 \u0442\u0430 \u043b\u0430\u0439\u0444\u0441\u0442\u0430\u0439\u043b\",\"Immersive content created for brands, events and premium experiences.\":\"\u041a\u043e\u043d\u0442\u0435\u043d\u0442 \u0456\u0437 \u0432\u0456\u0434\u0447\u0443\u0442\u0442\u044f\u043c \u043f\u0440\u0438\u0441\u0443\u0442\u043d\u043e\u0441\u0442\u0456 \u0434\u043b\u044f \u0431\u0440\u0435\u043d\u0434\u0456\u0432, \u043f\u043e\u0434\u0456\u0439 \u0456 \u043f\u0440\u0435\u043c\u0456\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u0434\u043e\u0441\u0432\u0456\u0434\u0443.\",\"Your browser does not support the video element.\":\"\u0412\u0430\u0448 \u0431\u0440\u0430\u0443\u0437\u0435\u0440 \u043d\u0435 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u0443\u0454 \u0432\u0456\u0434\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0432\u0456\u0434\u0435\u043e.\",\"Dermatology Facial Treatment\":\"\u0414\u0435\u0440\u043c\u0430\u0442\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0438\u0439 \u0434\u043e\u0433\u043b\u044f\u0434 \u0437\u0430 \u043e\u0431\u043b\u0438\u0447\u0447\u044f\u043c\",\"Laser Hair Removal\":\"\u041b\u0430\u0437\u0435\u0440\u043d\u0430 \u0435\u043f\u0456\u043b\u044f\u0446\u0456\u044f\",\"Microcurrent Facial\":\"\u041c\u0456\u043a\u0440\u043e\u0441\u0442\u0440\u0443\u043c\u043e\u0432\u0438\u0439 \u0434\u043e\u0433\u043b\u044f\u0434 \u0437\u0430 \u043e\u0431\u043b\u0438\u0447\u0447\u044f\u043c\",\"Men\u2019s Laser Hair Removal\":\"\u041b\u0430\u0437\u0435\u0440\u043d\u0430 \u0435\u043f\u0456\u043b\u044f\u0446\u0456\u044f \u0434\u043b\u044f \u0447\u043e\u043b\u043e\u0432\u0456\u043a\u0456\u0432\",\"Men\u2019s Facial\":\"\u0414\u043e\u0433\u043b\u044f\u0434 \u0437\u0430 \u043e\u0431\u043b\u0438\u0447\u0447\u044f\u043c \u0434\u043b\u044f \u0447\u043e\u043b\u043e\u0432\u0456\u043a\u0456\u0432\",\"Facial Cleansing\":\"\u0427\u0438\u0441\u0442\u043a\u0430 \u043e\u0431\u043b\u0438\u0447\u0447\u044f\",\"Face Mask\":\"\u041c\u0430\u0441\u043a\u0430 \u0434\u043b\u044f \u043e\u0431\u043b\u0438\u0447\u0447\u044f\",\"Aesthetics &amp; Technology\":\"\u0415\u0441\u0442\u0435\u0442\u0438\u043a\u0430 \u0442\u0430 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457\",\"Hydraskin Facial\":\"\u0414\u043e\u0433\u043b\u044f\u0434 Hydraskin\",\"Facial Treatment with an Esthetician\":\"\u0414\u043e\u0433\u043b\u044f\u0434 \u0437\u0430 \u043e\u0431\u043b\u0438\u0447\u0447\u044f\u043c \u0437 \u0435\u0441\u0442\u0435\u0442\u0438\u0441\u0442\u043a\u043e\u044e\",\"Facial Radiofrequency\":\"\u0420\u0430\u0434\u0456\u043e\u0447\u0430\u0441\u0442\u043e\u0442\u043d\u0438\u0439 \u043b\u0456\u0444\u0442\u0438\u043d\u0433 \u043e\u0431\u043b\u0438\u0447\u0447\u044f\",\"Duo Manicure\":\"\u041c\u0430\u043d\u0456\u043a\u044e\u0440 \u0443\u0434\u0432\u043e\u0445\",\"Eyelash Extensions\":\"\u041d\u0430\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0432\u0456\u0439\",\"A Beauty Outing with Friends\":\"\u0411\u02bc\u044e\u0442\u0456-\u0432\u0438\u0445\u0456\u0434 \u0437 \u0434\u0440\u0443\u0437\u044f\u043c\u0438\",\"Men\u2019s Manicure with Voice-over\":\"\u0427\u043e\u043b\u043e\u0432\u0456\u0447\u0438\u0439 \u043c\u0430\u043d\u0456\u043a\u044e\u0440 \u0456\u0437 \u0437\u0430\u043a\u0430\u0434\u0440\u043e\u0432\u0438\u043c \u0433\u043e\u043b\u043e\u0441\u043e\u043c\",\"Women\u2019s Manicure Result\":\"\u0420\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0436\u0456\u043d\u043e\u0447\u043e\u0433\u043e \u043c\u0430\u043d\u0456\u043a\u044e\u0440\u0443\",\"Men\u2019s Manicure\":\"\u0427\u043e\u043b\u043e\u0432\u0456\u0447\u0438\u0439 \u043c\u0430\u043d\u0456\u043a\u044e\u0440\",\"Duo Massage\":\"\u041c\u0430\u0441\u0430\u0436 \u0443\u0434\u0432\u043e\u0445\",\"Four Hands Massage\":\"\u041c\u0430\u0441\u0430\u0436 \u0443 \u0447\u043e\u0442\u0438\u0440\u0438 \u0440\u0443\u043a\u0438\",\"Black Soap Ritual\":\"\u0420\u0438\u0442\u0443\u0430\u043b \u0456\u0437 \u0447\u043e\u0440\u043d\u0438\u043c \u043c\u0438\u043b\u043e\u043c\",\"Spa Escape with Friends\":\"\u0421\u043f\u0430-\u0432\u0456\u0434\u043f\u043e\u0447\u0438\u043d\u043e\u043a \u0437 \u0434\u0440\u0443\u0437\u044f\u043c\u0438\",\"Signature Body Massage\":\"\u0410\u0432\u0442\u043e\u0440\u0441\u044c\u043a\u0438\u0439 \u043c\u0430\u0441\u0430\u0436 \u0442\u0456\u043b\u0430\",\"Signature Facial Massage\":\"\u0410\u0432\u0442\u043e\u0440\u0441\u044c\u043a\u0438\u0439 \u043c\u0430\u0441\u0430\u0436 \u043e\u0431\u043b\u0438\u0447\u0447\u044f\"}<\/script>\n\n\n\n<script type=\"application\/json\" id=\"recruitment-i18n-uk-3\">{\"Gaurav Gupta Backstage\":\"\u0411\u0435\u043a\u0441\u0442\u0435\u0439\u0434\u0436 Gaurav Gupta\",\"Red Carpet Glam\":\"\u0413\u043b\u0430\u043c \u0434\u043b\u044f \u0447\u0435\u0440\u0432\u043e\u043d\u043e\u0457 \u0434\u043e\u0440\u0456\u0436\u043a\u0438\",\"Behind the Red Carpet\":\"\u0417\u0430 \u043a\u0443\u043b\u0456\u0441\u0430\u043c\u0438 \u0447\u0435\u0440\u0432\u043e\u043d\u043e\u0457 \u0434\u043e\u0440\u0456\u0436\u043a\u0438\",\"Paris Fashion Show\":\"\u041f\u043e\u043a\u0430\u0437 \u043c\u043e\u0434 \u0443 \u041f\u0430\u0440\u0438\u0436\u0456\",\"What Clients Say\":\"\u0429\u043e \u043a\u0430\u0436\u0443\u0442\u044c \u043a\u043b\u0456\u0454\u043d\u0442\u0438\",\"A pleasure working with Anastasiia again. Good quality videos, great communication, and she followed our instructions very well.\":\"\u0417\u043d\u043e\u0432\u0443 \u043f\u0440\u0438\u0454\u043c\u043d\u043e \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0437 \u0410\u043d\u0430\u0441\u0442\u0430\u0441\u0456\u0454\u044e. \u042f\u043a\u0456\u0441\u043d\u0456 \u0432\u0456\u0434\u0435\u043e, \u0447\u0443\u0434\u043e\u0432\u0430 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u044f, \u0434\u0443\u0436\u0435 \u0434\u043e\u0431\u0440\u0435 \u0442\u0440\u0438\u043c\u0430\u0454\u0442\u044c\u0441\u044f \u043d\u0430\u0448\u0438\u0445 \u0432\u043a\u0430\u0437\u0456\u0432\u043e\u043a.\",\"Did a great job on every task. Very flexible and open to feedback.\":\"\u0412\u0456\u0434\u043c\u0456\u043d\u043d\u043e \u0432\u0438\u043a\u043e\u043d\u0430\u043b\u0430 \u043a\u043e\u0436\u043d\u0435 \u0437\u0430\u0432\u0434\u0430\u043d\u043d\u044f. \u0414\u0443\u0436\u0435 \u0433\u043d\u0443\u0447\u043a\u0430 \u0439 \u0432\u0456\u0434\u043a\u0440\u0438\u0442\u0430 \u0434\u043e \u0444\u0456\u0434\u0431\u0435\u043a\u0443.\",\"Eager and persistent to get the message right. Her talents excel in advertising skills, combined with great energy to produce excellent output.\":\"\u041d\u0430\u043f\u043e\u043b\u0435\u0433\u043b\u0438\u0432\u043e \u0448\u0443\u043a\u0430\u0454 \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0435 \u0444\u043e\u0440\u043c\u0443\u043b\u044e\u0432\u0430\u043d\u043d\u044f. \u0421\u0438\u043b\u044c\u043d\u0430 \u0432 \u0440\u0435\u043a\u043b\u0430\u043c\u0456, \u043f\u043b\u044e\u0441 \u0431\u0430\u0433\u0430\u0442\u043e \u0435\u043d\u0435\u0440\u0433\u0456\u0457, \u0449\u043e\u0431 \u0432\u0438\u0434\u0430\u0442\u0438 \u0432\u0456\u0434\u043c\u0456\u043d\u043d\u0438\u0439 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442.\",\"Excellent work product. Resourceful and diligent. Communicates well, delivers on schedule, and shows a lot of business maturity. Highly recommend.\":\"\u0412\u0456\u0434\u043c\u0456\u043d\u043d\u0430 \u0440\u043e\u0431\u043e\u0442\u0430. \u0412\u0438\u043d\u0430\u0445\u0456\u0434\u043b\u0438\u0432\u0430 \u0439 \u0441\u0443\u043c\u043b\u0456\u043d\u043d\u0430. \u0414\u043e\u0431\u0440\u0435 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0443\u0454, \u0437\u0434\u0430\u0454 \u0432\u0447\u0430\u0441\u043d\u043e, \u043c\u0430\u0454 \u0441\u043f\u0440\u0430\u0432\u0436\u043d\u044e \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u0443 \u0437\u0440\u0456\u043b\u0456\u0441\u0442\u044c. \u0414\u0443\u0436\u0435 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u044e.\",\"Very good to work with. Quick to respond, strong follow-through, and high marks for creativity.\":\"\u0414\u0443\u0436\u0435 \u043a\u043e\u043c\u0444\u043e\u0440\u0442\u043d\u043e \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u0442\u0438 \u0440\u0430\u0437\u043e\u043c. \u0428\u0432\u0438\u0434\u043a\u043e \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0430\u0454, \u0434\u043e\u0432\u043e\u0434\u0438\u0442\u044c \u0441\u043f\u0440\u0430\u0432\u0438 \u0434\u043e \u043a\u0456\u043d\u0446\u044f, \u0432\u0438\u0441\u043e\u043a\u0430 \u043e\u0446\u0456\u043d\u043a\u0430 \u0437\u0430 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c.\",\"Energetic and bright. A professional social media creator who brings new clients to your business. Will use her talent again soon.\":\"\u0415\u043d\u0435\u0440\u0433\u0456\u0439\u043d\u0430 \u0439 \u044f\u0441\u043a\u0440\u0430\u0432\u0430. \u041f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u0430 \u043a\u0440\u0435\u0430\u0442\u043e\u0440\u043a\u0430 \u0434\u043b\u044f \u0441\u043e\u0446\u043c\u0435\u0440\u0435\u0436, \u044f\u043a\u0430 \u043f\u0440\u0438\u0432\u043e\u0434\u0438\u0442\u044c \u043d\u043e\u0432\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432. \u0421\u043a\u043e\u0440\u043e \u0437\u043d\u043e\u0432\u0443 \u0437\u0432\u0435\u0440\u043d\u0435\u043c\u043e\u0441\u044f \u0434\u043e \u043d\u0435\u0457.\",\"What I Do\":\"\u0429\u043e \u044f \u0440\u043e\u0431\u043b\u044e\",\"Content Strategy\":\"\u041a\u043e\u043d\u0442\u0435\u043d\u0442-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f\",\"Creative Concepts &amp; Ideation\":\"\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0456 \u043a\u043e\u043d\u0446\u0435\u043f\u0446\u0456\u0457 \u0442\u0430 \u0433\u0435\u043d\u0435\u0440\u0430\u0446\u0456\u044f \u0456\u0434\u0435\u0439\",\"Creative Briefs &amp; Moodboards\":\"\u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0456 \u0431\u0440\u0438\u0444\u0438 \u0442\u0430 \u043c\u0443\u0434\u0431\u043e\u0440\u0434\u0438\",\"Brand Content\":\"\u0411\u0440\u0435\u043d\u0434-\u043a\u043e\u043d\u0442\u0435\u043d\u0442\",\"Social-First Content Production\":\"\u041f\u0440\u043e\u0434\u0430\u043a\u0448\u043d \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 \u043f\u0456\u0434 \u0441\u043e\u0446\u043c\u0435\u0440\u0435\u0436\u0456\",\"Scriptwriting &amp; Storyboarding\":\"\u0421\u0446\u0435\u043d\u0430\u0440\u0456\u0457 \u0442\u0430 \u0441\u0442\u043e\u0440\u0456\u0431\u043e\u0440\u0434\u0438\",\"Video Production &amp; Editing\":\"\u0412\u0456\u0434\u0435\u043e\u043f\u0440\u043e\u0434\u0430\u043a\u0448\u043d \u0456 \u043c\u043e\u043d\u0442\u0430\u0436\",\"Creator &amp; UGC Coordination\":\"\u041a\u043e\u043e\u0440\u0434\u0438\u043d\u0430\u0446\u0456\u044f \u043a\u0440\u0435\u0430\u0442\u043e\u0440\u0456\u0432 \u0456 UGC\",\"Influencer Collaborations\":\"\u041a\u043e\u043b\u0430\u0431\u043e\u0440\u0430\u0446\u0456\u0457 \u0437 \u0456\u043d\u0444\u043b\u044e\u0435\u043d\u0441\u0435\u0440\u0430\u043c\u0438\",\"Performance Analysis &amp; Creative Iteration\":\"\u0410\u043d\u0430\u043b\u0456\u0437 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0456\u0432 \u0456 \u0434\u043e\u043e\u043f\u0440\u0430\u0446\u044e\u0432\u0430\u043d\u043d\u044f \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u0443\",\"Cross-functional Coordination\":\"\u041a\u043e\u043e\u0440\u0434\u0438\u043d\u0430\u0446\u0456\u044f \u043c\u0456\u0436 \u043a\u043e\u043c\u0430\u043d\u0434\u0430\u043c\u0438\",\"Tools\":\"\u0406\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438\",\"Languages\":\"\u041c\u043e\u0432\u0438\",\"English - Professional\":\"\u0410\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u0430 - \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u0438\u0439 \u0440\u0456\u0432\u0435\u043d\u044c\",\"French - B2\":\"\u0424\u0440\u0430\u043d\u0446\u0443\u0437\u044c\u043a\u0430 - B1\",\"Ukrainian - Native\":\"\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430 - \u0440\u0456\u0434\u043d\u0430\",\"Academic Background\":\"\u041e\u0441\u0432\u0456\u0442\u0430\",\"Leadership Development Program\":\"\u041f\u0440\u043e\u0433\u0440\u0430\u043c\u0430 \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u043b\u0456\u0434\u0435\u0440\u0441\u0442\u0432\u0430\",\"Ukrainian Leadership Academy\":\"\u0423\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430 \u0430\u043a\u0430\u0434\u0435\u043c\u0456\u044f \u043b\u0456\u0434\u0435\u0440\u0441\u0442\u0432\u0430\",\"Bachelor's, Ukrainian Language and Literature\":\"\u0411\u0430\u043a\u0430\u043b\u0430\u0432\u0440, \u0443\u043a\u0440\u0430\u0457\u043d\u0441\u044c\u043a\u0430 \u043c\u043e\u0432\u0430 \u0442\u0430 \u043b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0430\",\"Kyiv-Mohyla Academy \u00b7 Kyiv\":\"\u041a\u0438\u0454\u0432\u043e-\u041c\u043e\u0433\u0438\u043b\u044f\u043d\u0441\u044c\u043a\u0430 \u0430\u043a\u0430\u0434\u0435\u043c\u0456\u044f \u00b7 \u041a\u0438\u0457\u0432\",\"Bachelor's Degree, International Management and Commerce\":\"\u0411\u0430\u043a\u0430\u043b\u0430\u0432\u0440, \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u0439 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442 \u0456 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u044f\",\"IAE Metz \u00b7 University of Lorraine\":\"IAE Metz \u00b7 \u0423\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442 \u041b\u043e\u0442\u0430\u0440\u0438\u043d\u0433\u0456\u0457\",\"Master's Degree, Management &amp; Innovation\":\"\u041c\u0430\u0433\u0456\u0441\u0442\u0440, \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442 \u0442\u0430 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0457\",\"Master 2, Fashion and Materials\":\"Master 2, \u043c\u043e\u0434\u0430 \u0442\u0430 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438\",\"PSL, ENSAD \u00b7 Paris\":\"PSL, ENSAD \u00b7 \u041f\u0430\u0440\u0438\u0436\",\"PSL PEPITE \u00b7 Paris\":\"PSL PEPITE \u00b7 \u041f\u0430\u0440\u0438\u0436\",\"Open to New Opportunities\":\"\u0412\u0456\u0434\u043a\u0440\u0438\u0442\u0430 \u0434\u043e \u043d\u043e\u0432\u0438\u0445 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0435\u0439\",\"I\u2019m looking for a full-time role in\":\"\u0428\u0443\u043a\u0430\u044e \u0440\u043e\u0431\u043e\u0442\u0443 \u043d\u0430 \u043f\u043e\u0432\u043d\u0438\u0439 \u0434\u0435\u043d\u044c \u0443 \u043d\u0430\u043f\u0440\u044f\u043c\u0456\",\"Creative Strategy, Brand Content or Content Production\":\"\u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u043e\u0457 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0457, \u0431\u0440\u0435\u043d\u0434-\u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 \u0430\u0431\u043e \u043f\u0440\u043e\u0434\u0430\u043a\u0448\u043d\u0443 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443\",\"in Paris or with an international team.\":\"\u0443 \u041f\u0430\u0440\u0438\u0436\u0456 \u0430\u0431\u043e \u0432 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0456\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u0456.\",\"I\u2019m drawn to roles where I can combine strategic thinking, creative concepts and hands-on production.\":\"\u041c\u0435\u043d\u0435 \u0446\u0456\u043a\u0430\u0432\u043b\u044f\u0442\u044c \u0440\u043e\u043b\u0456, \u0434\u0435 \u043c\u043e\u0436\u043d\u0430 \u043f\u043e\u0454\u0434\u043d\u0430\u0442\u0438 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0435 \u043c\u0438\u0441\u043b\u0435\u043d\u043d\u044f, \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0456 \u0456\u0434\u0435\u0457 \u0442\u0430 \u0440\u0435\u0430\u043b\u044c\u043d\u0438\u0439 \u043f\u0440\u043e\u0434\u0430\u043a\u0448\u043d.\",\"Paris, France \u00b7 Hybrid &amp; Remote\":\"\u041f\u0430\u0440\u0438\u0436, \u0424\u0440\u0430\u043d\u0446\u0456\u044f \u00b7 \u0433\u0456\u0431\u0440\u0438\u0434 \u0456 \u0432\u0456\u0434\u0434\u0430\u043b\u0435\u043d\u043e\",\"Anastasiia Riazanova \u2014 Creative Strategist &amp; Content Producer in Paris\":\"\u0410\u043d\u0430\u0441\u0442\u0430\u0441\u0456\u044f \u0420\u044f\u0437\u0430\u043d\u043e\u0432\u0430 \u2014 \u043a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u0430 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u043d\u044f \u0442\u0430 \u043f\u0440\u043e\u0434\u044e\u0441\u0435\u0440\u043a\u0430 \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 \u0432 \u041f\u0430\u0440\u0438\u0436\u0456\",\"Agency portfolio slide for SPRAVDI: goal, instruments and results: more than 27,000 subscribers, 30+ collaborations, over 2.8 million people reached in three months of work.\":\"\u0421\u043b\u0430\u0439\u0434 \u043f\u043e\u0440\u0442\u0444\u043e\u043b\u0456\u043e \u0430\u0433\u0435\u043d\u0446\u0456\u0457 \u0434\u043b\u044f SPRAVDI: \u043c\u0435\u0442\u0430, \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0438 \u0442\u0430 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438: \u043f\u043e\u043d\u0430\u0434 27 000 \u043f\u0456\u0434\u043f\u0438\u0441\u043d\u0438\u043a\u0456\u0432, 30+ \u043a\u043e\u043b\u0430\u0431\u043e\u0440\u0430\u0446\u0456\u0439, \u043f\u043e\u043d\u0430\u0434 2,8 \u043c\u043b\u043d \u043e\u0445\u043e\u043f\u043b\u0435\u043d\u0438\u0445 \u043b\u044e\u0434\u0435\u0439 \u0437\u0430 \u0442\u0440\u0438 \u043c\u0456\u0441\u044f\u0446\u0456 \u0440\u043e\u0431\u043e\u0442\u0438.\",\"Facial Treatment with an Esthetician video example\":\"\u041f\u0440\u0438\u043a\u043b\u0430\u0434 \u0432\u0456\u0434\u0435\u043e: \u0434\u043e\u0433\u043b\u044f\u0434 \u0437\u0430 \u043e\u0431\u043b\u0438\u0447\u0447\u044f\u043c \u0437 \u0435\u0441\u0442\u0435\u0442\u0438\u0441\u0442\u043a\u043e\u044e\",\"Facial Radiofrequency video example\":\"\u041f\u0440\u0438\u043a\u043b\u0430\u0434 \u0432\u0456\u0434\u0435\u043e: \u0440\u0430\u0434\u0456\u043e\u0447\u0430\u0441\u0442\u043e\u0442\u043d\u0438\u0439 \u043b\u0456\u0444\u0442\u0438\u043d\u0433 \u043e\u0431\u043b\u0438\u0447\u0447\u044f\",\"Duo Manicure video example\":\"\u041f\u0440\u0438\u043a\u043b\u0430\u0434 \u0432\u0456\u0434\u0435\u043e: \u043c\u0430\u043d\u0456\u043a\u044e\u0440 \u0443\u0434\u0432\u043e\u0445\",\"Eyelash Extensions video example\":\"\u041f\u0440\u0438\u043a\u043b\u0430\u0434 \u0432\u0456\u0434\u0435\u043e: \u043d\u0430\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0432\u0456\u0439\",\"A Beauty Outing with Friends video example\":\"\u041f\u0440\u0438\u043a\u043b\u0430\u0434 \u0432\u0456\u0434\u0435\u043e: \u0431\u02bc\u044e\u0442\u0456-\u0432\u0438\u0445\u0456\u0434 \u0437 \u0434\u0440\u0443\u0437\u044f\u043c\u0438\",\"Men\u2019s Manicure with Voice-over video example\":\"\u041f\u0440\u0438\u043a\u043b\u0430\u0434 \u0432\u0456\u0434\u0435\u043e: \u0447\u043e\u043b\u043e\u0432\u0456\u0447\u0438\u0439 \u043c\u0430\u043d\u0456\u043a\u044e\u0440 \u0456\u0437 \u0437\u0430\u043a\u0430\u0434\u0440\u043e\u0432\u0438\u043c \u0433\u043e\u043b\u043e\u0441\u043e\u043c\",\"Women\u2019s Manicure Result video example\":\"\u041f\u0440\u0438\u043a\u043b\u0430\u0434 \u0432\u0456\u0434\u0435\u043e: \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442 \u0436\u0456\u043d\u043e\u0447\u043e\u0433\u043e \u043c\u0430\u043d\u0456\u043a\u044e\u0440\u0443\",\"Men\u2019s Manicure video example\":\"\u041f\u0440\u0438\u043a\u043b\u0430\u0434 \u0432\u0456\u0434\u0435\u043e: \u0447\u043e\u043b\u043e\u0432\u0456\u0447\u0438\u0439 \u043c\u0430\u043d\u0456\u043a\u044e\u0440\",\"Duo Massage video example\":\"\u041f\u0440\u0438\u043a\u043b\u0430\u0434 \u0432\u0456\u0434\u0435\u043e: \u043c\u0430\u0441\u0430\u0436 \u0443\u0434\u0432\u043e\u0445\",\"Four 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params=[\"autoplay=1\",\"rel=0\",\"playsinline=1\",\"modestbranding=1\"].join(AMP);\n  var ifr=document.createElement(\"iframe\");\n  ifr.setAttribute(\"src\",\"https:\/\/www.youtube-nocookie.com\/embed\/\"+id+\"?\"+params);\n  ifr.setAttribute(\"title\",title||\"Video\");\n  ifr.setAttribute(\"allow\",\"autoplay; encrypted-media; picture-in-picture; fullscreen\");\n  ifr.setAttribute(\"allowfullscreen\",\"\");\n  ifr.setAttribute(\"referrerpolicy\",\"strict-origin-when-cross-origin\");\n  frame.textContent=\"\";\n  frame.appendChild(ifr);\n  lb.classList.add(\"open\");\n  document.body.style.overflow=\"hidden\";\n  lastFocus=trigger||null;\n  try{closeBtn.focus();}catch(e){}\n}\nfunction closeLightbox(){\n  if(lb.className.indexOf(\"open\")<0)return;\n  lb.classList.remove(\"open\");\n  frame.textContent=\"\";\n  document.body.style.overflow=\"\";\n  if(lastFocus){try{lastFocus.focus();}catch(e){}}\n}\ncloseBtn.addEventListener(\"click\",closeLightbox);\nlb.addEventListener(\"click\",function(ev){if(ev.target===lb)closeLightbox();});\ndocument.addEventListener(\"keydown\",function(ev){if(ev.key===\"Escape\")closeLightbox();});\n\nfunction setLabel(btn,expanded){\n  var t=btn.getAttribute(expanded?\"data-hide\":\"data-show\");\n  if(t)btn.textContent=t;\n}\n\ndocument.addEventListener(\"click\",function(ev){\n  var t=ev.target;\n  if(!t)return;\n  if(!t.closest)return;\n\n  var toggle=t.closest(\"[data-video-toggle]\");\n  if(toggle){\n    ev.preventDefault();\n    var boxId=toggle.getAttribute(\"aria-controls\");\n    var box=boxId?document.getElementById(boxId):null;\n    if(!box)return;\n    var willOpen=box.hasAttribute(\"hidden\");\n    if(willOpen){box.removeAttribute(\"hidden\");}else{box.setAttribute(\"hidden\",\"\");}\n    toggle.setAttribute(\"aria-expanded\",willOpen?\"true\":\"false\");\n    setLabel(toggle,willOpen);\n  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var strong=theme.querySelector(\"strong\");\n    if(heading)heading.textContent=strong?strong.textContent:\"\";\n    var cards=results.querySelectorAll(\"[data-category]\");\n    for(var j=0;j<cards.length;j++){\n      if(cards[j].getAttribute(\"data-category\")===cat){cards[j].removeAttribute(\"hidden\");}\n      else{cards[j].setAttribute(\"hidden\",\"\");}\n    }\n    if(window.__cbaFitImages)window.__cbaFitImages(results);\n    return;\n  }\n\n  var card=t.closest(\"a.video-example\");\n  if(card){\n    if(ev.metaKey)return;\n    if(ev.ctrlKey)return;\n    if(ev.shiftKey)return;\n    if(ev.altKey)return;\n    if(ev.button)return;\n    var vid=videoId(card.getAttribute(\"href\")||\"\");\n    if(!vid)return;\n    ev.preventDefault();\n    var label=card.querySelector(\"strong\");\n    openLightbox(vid,card,label?label.textContent:\"Video\");\n  }\n},false);\nwindow.__cbaVideo={ready:true};\n}catch(e){if(window.console)console.warn(\"[cba] video:\",e);}\n})();<\/script>\n\n\n\n<style id=\"cba-vertical-video-v1\">\n\/* \u041a\u0430\u0440\u0442\u043a\u0430 \u0441\u0442\u0430\u0454 \u0442\u0430\u043a\u043e\u044e \u0436 \u043e\u0431\u043a\u043b\u0430\u0434\u0438\u043d\u043a\u043e\u044e, \u044f\u043a \u0440\u0435\u0448\u0442\u0430 25, \u0430 \u0432\u0435\u0440\u0442\u0438\u043a\u0430\u043b\u044c\u043d\u0435 \u0432\u0456\u0434\u0435\u043e\n   \u0432\u0456\u0434\u043a\u0440\u0438\u0432\u0430\u0454\u0442\u044c\u0441\u044f \u043f\u043e\u0432\u0435\u0440\u0445 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438 \u0432 9:16 \u0431\u0435\u0437 \u043e\u0431\u0440\u0456\u0437\u0430\u043d\u043d\u044f. *\/\n.local-video-example{align-items:flex-end!important;padding:24px!important;cursor:pointer!important}\n.local-video-example video{display:none!important}\n.local-video-example .cba-vthumb{display:block;width:100%;height:100%;object-fit:cover;transition:transform .4s ease}\n.local-video-example:hover .cba-vthumb{transform:scale(1.04)}\n.local-video-example .video-example-copy{pointer-events:none}\n.cba-vlb{position:fixed;inset:0;z-index:1000;background:rgba(10,14,18,.9);display:none;align-items:center;justify-content:center;padding:24px}\n.cba-vlb.open{display:flex}\n.cba-vlb-frame{position:relative;width:min(92vw,calc(84vh * 9 \/ 16));aspect-ratio:9 \/ 16;max-height:84vh;background:#000;border-radius:16px;overflow:hidden;box-shadow:0 30px 80px rgba(0,0,0,.5)}\n.cba-vlb-frame video{display:block;width:100%;height:100%;object-fit:contain;background:#000}\n.cba-vlb-close{position:absolute;top:20px;right:20px;z-index:2;width:42px;height:42px;border:none;border-radius:50%;background:rgba(255,255,255,.94);color:#0f2433;font-size:18px;line-height:1;cursor:pointer}\n@media (max-width:700px){.cba-vlb{padding:12px}.cba-vlb-frame{width:min(96vw,calc(80vh * 9 \/ 16))}}\n<\/style>\n<script id=\"cba-vertical-video-js-v1\">(function(){\ntry{\nvar SMALL={\"dermatology-facial-treatment-cover.jpg\":\"dermatology-facial-treatment-cover-576x1024.jpg\"};\nfunction lighter(u){\n  if(!u)return u;\n  var name=u.split(\"\/\").pop().split(\"?\")[0];\n  if(SMALL[name])return u.replace(name,SMALL[name]);\n  return u;\n}\nvar lb=null,vid=null,lastFocus=null;\nfunction build(){\n  if(lb)return lb;\n  lb=document.createElement(\"div\");\n  lb.className=\"cba-vlb\";\n  lb.setAttribute(\"role\",\"dialog\");\n  lb.setAttribute(\"aria-modal\",\"true\");\n  var frame=document.createElement(\"div\");\n  frame.className=\"cba-vlb-frame\";\n  var btn=document.createElement(\"button\");\n  btn.type=\"button\";\n  btn.className=\"cba-vlb-close\";\n  btn.setAttribute(\"aria-label\",\"Close video\");\n  btn.innerHTML=\"\u2715\";\n  lb.appendChild(frame);\n  lb.appendChild(btn);\n  btn.addEventListener(\"click\",close);\n  lb.addEventListener(\"click\",function(ev){if(ev.target===lb)close();});\n  document.body.appendChild(lb);\n  return lb;\n}\nfunction close(){\n  if(!lb)return;\n  lb.classList.remove(\"open\");\n  if(vid){\n    try{vid.pause();}catch(e){}\n    if(vid.parentNode)vid.parentNode.removeChild(vid);\n    vid=null;\n  }\n  document.body.style.overflow=\"\";\n  if(lastFocus){try{lastFocus.focus();}catch(e){}}\n}\nfunction open(src,poster,label){\n  build();\n  var frame=lb.querySelector(\".cba-vlb-frame\");\n  if(vid){if(vid.parentNode)vid.parentNode.removeChild(vid);}\n  vid=document.createElement(\"video\");\n  vid.setAttribute(\"controls\",\"\");\n  vid.setAttribute(\"playsinline\",\"\");\n  vid.setAttribute(\"preload\",\"auto\");\n  if(poster)vid.setAttribute(\"poster\",lighter(poster));\n  if(label)vid.setAttribute(\"aria-label\",label);\n  vid.setAttribute(\"src\",src);\n  frame.appendChild(vid);\n  lb.classList.add(\"open\");\n  document.body.style.overflow=\"hidden\";\n  var p;\n  try{p=vid.play();}catch(e){}\n  if(p){if(p.catch){p.catch(function(){});}}\n  var b=lb.querySelector(\".cba-vlb-close\");\n  if(b){try{b.focus();}catch(e){}}\n}\nfunction prep(card){\n  if(card.getAttribute(\"data-cba-vv\"))return;\n  var v=card.querySelector(\"video\");\n  if(!v)return;\n  card.setAttribute(\"data-cba-vv\",\"1\");\n  var src=v.getAttribute(\"src\")||(v.querySelector(\"source\")?v.querySelector(\"source\").getAttribute(\"src\"):\"\");\n  var poster=v.getAttribute(\"poster\")||\"\";\n  var label=v.getAttribute(\"aria-label\")||\"\";\n  card.setAttribute(\"data-video-src\",src);\n  card.setAttribute(\"data-video-poster\",poster);\n  card.setAttribute(\"data-video-label\",label);\n  v.removeAttribute(\"controls\");\n  v.setAttribute(\"preload\",\"none\");\n  var media=card.querySelector(\".video-example-media\")||card;\n  if(poster){\n    var img=document.createElement(\"img\");\n    img.className=\"cba-vthumb\";\n    img.setAttribute(\"src\",lighter(poster));\n    img.setAttribute(\"alt\",label||\"\");\n    img.setAttribute(\"loading\",\"lazy\");\n    img.setAttribute(\"decoding\",\"async\");\n    media.insertBefore(img,media.firstChild);\n  }\n  if(!media.querySelector(\".video-example-play\")){\n    var play=document.createElement(\"span\");\n    play.className=\"video-example-play\";\n    play.setAttribute(\"aria-hidden\",\"true\");\n    play.innerHTML=\"\u25b6\";\n    media.appendChild(play);\n  }\n  card.setAttribute(\"role\",\"button\");\n  card.setAttribute(\"tabindex\",\"0\");\n  card.addEventListener(\"click\",function(ev){\n    ev.preventDefault();\n    lastFocus=card;\n    open(card.getAttribute(\"data-video-src\"),card.getAttribute(\"data-video-poster\"),card.getAttribute(\"data-video-label\"));\n  });\n  card.addEventListener(\"keydown\",function(ev){\n    if(ev.key!==\"Enter\"){if(ev.key!==\" \")return;}\n    ev.preventDefault();\n    lastFocus=card;\n    open(card.getAttribute(\"data-video-src\"),card.getAttribute(\"data-video-poster\"),card.getAttribute(\"data-video-label\"));\n  });\n}\nfunction sweep(){\n  var c=document.querySelectorAll(\".local-video-example\");\n  for(var i=0;i<c.length;i++)prep(c[i]);\n}\ndocument.addEventListener(\"keydown\",function(ev){if(ev.key===\"Escape\")close();});\nif(document.readyState===\"loading\"){document.addEventListener(\"DOMContentLoaded\",sweep);}else{sweep();}\nwindow.addEventListener(\"load\",sweep);\ndocument.addEventListener(\"click\",function(ev){\n  var t=ev.target;\n  if(!t)return;\n  if(!t.closest)return;\n  if(t.closest(\".video-theme-card\"))setTimeout(sweep,60);\n},true);\nwindow.__cbaVerticalVideo={ready:true};\n}catch(e){if(window.console)console.warn(\"[cba] vertical video:\",e);}\n})();<\/script>\n\n\n\n<style id=\"cba-modal-close-v1\">\n\/* \u0417\u0410\u041a\u0420\u0418\u0422\u0422\u042f \u0412\u0406\u041a\u041d\u0410 \u041a\u0415\u0419\u0421\u0423 \u041d\u0410 \u0422\u0415\u041b\u0415\u0424\u041e\u041d\u0406\n   \u041f\u0440\u043e\u0431\u043b\u0435\u043c\u0430: .case-modal-close \u0441\u0442\u043e\u044f\u0432 position:absolute 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width:44px;height:44px;min-width:44px;\n  border-radius:50%;border:none;\n  display:flex;align-items:center;justify-content:center;\n  font-size:19px;line-height:1;cursor:pointer;\n  background:#0f2433;color:#fff;\n  box-shadow:0 6px 16px rgba(15,36,51,.3);\n}\n.cba-mbar .case-modal-close:hover,\n.cba-mbar .case-modal-close:focus-visible{background:#1b3a50;color:#fff}\n\n\/* \u0432\u0435\u043b\u0438\u043a\u0430 \u043a\u043d\u043e\u043f\u043a\u0430 \u0432 \u043a\u0456\u043d\u0446\u0456 \u0432\u0456\u043a\u043d\u0430 - \u0449\u043e\u0431 \u043d\u0435 \u0442\u0440\u0435\u0431\u0430 \u0431\u0443\u043b\u043e \u0432\u0435\u0440\u0442\u0430\u0442\u0438\u0441\u044c \u0443\u0433\u043e\u0440\u0443 *\/\n.cba-mclose-end{\n  display:block;width:100%;\n  margin:30px 0 0;padding:16px 20px;\n  border:none;border-radius:999px;\n  background:#0f2433;color:#fff;\n  font-family:inherit;font-size:16px;font-weight:600;\n  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},\n \"cats\": [\n  {\n   \"k\": \"aesthetic\",\n   \"c\": \"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/10\/cat-laser-skin-cover-v1.webp\",\n   \"t\": {\n    \"en\": \"Laser {AMP} Skin Treatments\",\n    \"fr\": \"Laser et soins de la peau\",\n    \"uk\": \"\u041b\u0430\u0437\u0435\u0440 \u0456 \u0434\u043e\u0433\u043b\u044f\u0434 \u0437\u0430 \u0448\u043a\u0456\u0440\u043e\u044e\"\n   },\n   \"d\": {\n    \"en\": \"Laser hair removal \u00b7 Facial treatments\",\n    \"fr\": \"\u00c9pilation laser \u00b7 Soins du visage\",\n    \"uk\": \"\u041b\u0430\u0437\u0435\u0440\u043d\u0430 \u0435\u043f\u0456\u043b\u044f\u0446\u0456\u044f \u00b7 \u0414\u043e\u0433\u043b\u044f\u0434 \u0437\u0430 \u043e\u0431\u043b\u0438\u0447\u0447\u044f\u043c\"\n   },\n   \"i\": [\n    {\n     \"s\": \"diode-laser-hair-removal\",\n     \"p\": \"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/10\/diode-laser-hair-removal-cover-v2.webp\",\n     \"t\": {\n      \"en\": \"Diode Laser Hair Removal\",\n      \"fr\": \"\u00c9pilation au laser diode\",\n      \"uk\": \"\u0414\u0456\u043e\u0434\u043d\u0430 \u043b\u0430\u0437\u0435\u0440\u043d\u0430 \u0435\u043f\u0456\u043b\u044f\u0446\u0456\u044f\"\n     }\n    },\n    {\n     \"s\": \"microcurrent-facial-lift\",\n     \"t\": {\n      \"en\": \"Microcurrent Facial Lift\",\n      \"fr\": \"Lifting par micro-courants\",\n      \"uk\": \"\u041c\u0456\u043a\u0440\u043e\u0441\u0442\u0440\u0443\u043c\u043e\u0432\u0438\u0439 \u043b\u0456\u0444\u0442\u0438\u043d\u0433 \u043e\u0431\u043b\u0438\u0447\u0447\u044f\"\n     }\n    },\n    {\n     \"s\": \"laser-hair-removal-treatment\",\n     \"t\": {\n      \"en\": \"Laser Hair Removal Treatment\",\n      \"fr\": \"S\u00e9ance d'\u00e9pilation laser\",\n      \"uk\": \"\u0421\u0435\u0430\u043d\u0441 \u043b\u0430\u0437\u0435\u0440\u043d\u043e\u0457 \u0435\u043f\u0456\u043b\u044f\u0446\u0456\u0457\"\n     }\n    },\n    {\n     \"s\": \"biorepeel-facial-treatment\",\n     \"t\": {\n   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\"t\": {\n      \"en\": \"Laser Beauty Ritual\",\n      \"fr\": \"Le laser, un rituel beaut\u00e9\",\n      \"uk\": \"\u041b\u0430\u0437\u0435\u0440 \u044f\u043a \u0431'\u044e\u0442\u0456-\u0440\u0438\u0442\u0443\u0430\u043b\"\n     }\n    },\n    {\n     \"s\": \"dermatology-facial-treatment\",\n     \"v\": \"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/10\/dermatology-facial-treatment-silent.mp4\",\n     \"p\": \"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/09\/dermatology-facial-treatment-cover.jpg\",\n     \"t\": {\n      \"en\": \"Dermatology Facial Treatment\",\n      \"fr\": \"Soin du visage en dermatologie\",\n      \"uk\": \"\u0414\u0435\u0440\u043c\u0430\u0442\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0438\u0439 \u0434\u043e\u0433\u043b\u044f\u0434 \u0437\u0430 \u043e\u0431\u043b\u0438\u0447\u0447\u044f\u043c\"\n     }\n    }\n   ]\n  },\n  {\n   \"k\": \"beauty\",\n   \"c\": \"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/10\/cat-beauty-nails-cover-v1.webp\",\n   \"t\": {\n    \"en\": \"Brows, Lashes {AMP} Nails\",\n    \"fr\": \"Sourcils, cils et ongles\",\n    \"uk\": \"\u0411\u02bc\u044e\u0442\u0456-\u0441\u0444\u0435\u0440\u0430\"\n   },\n   \"d\": {\n    \"en\": \"Brows {AMP} lashes \u00b7 Nail care\",\n    \"fr\": \"Sourcils et cils \u00b7 Soins des ongles\",\n    \"uk\": \"\u0411\u0440\u043e\u0432\u0438 \u0442\u0430 \u0432\u0456\u0457 \u00b7 \u0414\u043e\u0433\u043b\u044f\u0434 \u0437\u0430 \u043d\u0456\u0433\u0442\u044f\u043c\u0438\"\n   },\n   \"i\": [\n    {\n     \"s\": \"natural-eyelash-extensions\",\n     \"t\": {\n      \"en\": \"Natural Eyelash Extensions\",\n      \"fr\": \"Extensions de cils naturelles\",\n      \"uk\": \"\u041d\u0430\u0440\u043e\u0449\u0443\u0432\u0430\u043d\u043d\u044f \u0432\u0456\u0439 \u0443 \u043d\u0430\u0442\u0443\u0440\u0430\u043b\u044c\u043d\u043e\u043c\u0443 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\"s\": \"russian-manicure\",\n     \"t\": {\n      \"en\": \"Manicure\",\n      \"fr\": \"Manucure\",\n      \"uk\": \"\u041c\u0430\u043d\u0456\u043a\u044e\u0440\"\n     },\n     \"p\": \"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/10\/precision-cuticle-manicure-cover-v1.jpg\"\n    },\n    {\n     \"s\": \"precision-cuticle-manicure\",\n     \"t\": {\n      \"en\": \"Precision Cuticle Manicure\",\n      \"fr\": \"Manucure cuticules pr\u00e9cision\",\n      \"uk\": \"\u041c\u0430\u043d\u0456\u043a\u044e\u0440 \u0437 \u0442\u043e\u0447\u043d\u043e\u044e \u043e\u0431\u0440\u043e\u0431\u043a\u043e\u044e \u043a\u0443\u0442\u0438\u043a\u0443\u043b\u0438\"\n     },\n     \"p\": \"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/10\/russian-manicure-cover-v1.jpg\"\n    },\n    {\n     \"s\": \"elegant-manicure\",\n     \"t\": {\n      \"en\": \"Elegant Manicure\",\n      \"fr\": \"Manucure \u00e9l\u00e9gante\",\n      \"uk\": \"\u0415\u043b\u0435\u0433\u0430\u043d\u0442\u043d\u0438\u0439 \u043c\u0430\u043d\u0456\u043a\u044e\u0440\"\n     }\n    },\n    {\n     \"s\": \"mens-manicure\",\n     \"t\": {\n      \"en\": \"Men's Manicure\",\n      \"fr\": \"Manucure homme\",\n      \"uk\": \"\u0427\u043e\u043b\u043e\u0432\u0456\u0447\u0438\u0439 \u043c\u0430\u043d\u0456\u043a\u044e\u0440\"\n     }\n    }\n   ]\n  },\n  {\n   \"k\": \"massage\",\n   \"c\": \"https:\/\/contentbyanastasiia.com\/wp-content\/uploads\/2026\/10\/wellness-massage-cover-v1.jpg\",\n   \"t\": {\n    \"en\": \"Massage {AMP} Wellness\",\n    \"fr\": \"Massage et bien-\u00eatre\",\n    \"uk\": \"\u041c\u0430\u0441\u0430\u0436 \u0456 \u0432\u0435\u043b\u043d\u0435\u0441\"\n   },\n   \"d\": {\n    \"en\": \"Hammam {AMP} spa rituals\",\n    \"fr\": \"Hammam et rituels spa\",\n    \"uk\": \"\u0425\u0430\u043c\u0430\u043c \u0456 \u0441\u043f\u0430-\u0440\u0438\u0442\u0443\u0430\u043b\u0438\"\n   },\n   \"i\": [\n    {\n     \"s\": \"relaxation-massage\",\n     \"t\": {\n      \"en\": \"Relaxation Massage\",\n      \"fr\": \"Massage relaxant\",\n      \"uk\": \"\u0420\u043e\u0437\u0441\u043b\u0430\u0431\u043b\u044e\u0432\u0430\u043b\u044c\u043d\u0438\u0439 \u043c\u0430\u0441\u0430\u0436\"\n     }\n    },\n    {\n     \"s\": \"hammam-relaxation\",\n     \"t\": {\n      \"en\": \"Hammam Relaxation\",\n      \"fr\": \"D\u00e9tente au hammam\",\n      \"uk\": \"\u0420\u0435\u043b\u0430\u043a\u0441 \u0443 \u0445\u0430\u043c\u0430\u043c\u0456\"\n     }\n    },\n    {\n     \"s\": \"deep-tissue-massage\",\n     \"t\": {\n      \"en\": \"Deep Tissue Massage\",\n      \"fr\": \"Massage en profondeur\",\n      \"uk\": \"\u0413\u043b\u0438\u0431\u043e\u043a\u0438\u0439 \u043c\u0430\u0441\u0430\u0436\"\n     }\n    },\n    {\n     \"s\": \"body-scrub-ritual\",\n     \"t\": {\n      \"en\": \"Body Scrub Ritual\",\n      \"fr\": \"Rituel gommage du corps\",\n      \"uk\": \"\u0420\u0438\u0442\u0443\u0430\u043b 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v=o[lang];\n  if(!v)v=o.en;\n  return String(v).split(\"{AMP}\").join(AMP);\n}\n\/* \u0437\u0430 \u0437\u0430\u043c\u043e\u0432\u0447\u0443\u0432\u0430\u043d\u043d\u044f\u043c \u0430\u0434\u0440\u0435\u0441\u0430 \u0431\u0443\u0434\u0443\u0454\u0442\u044c\u0441\u044f \u0437 \u043d\u0430\u0437\u0432\u0438 \u0444\u0430\u0439\u043b\u0443; item.v \/ item.p -\n   \u0446\u0435 \u043a\u043e\u043b\u0438 \u0432\u0456\u0434\u0435\u043e \u043b\u0435\u0436\u0438\u0442\u044c \u0432 \u0456\u043d\u0448\u0456\u0439 \u043f\u0430\u043f\u0446\u0456 \u043c\u0435\u0434\u0456\u0430\u0442\u0435\u043a\u0438 *\/\nfunction vurl(it){return it.v?it.v:DATA.base+it.s+\"-silent.mp4\";}\nfunction purl(it){return it.p?it.p:DATA.base+it.s+\"-cover-v1.jpg\";}\n\n\/* ---------- 1. \u0432\u0456\u043a\u043d\u043e \u043f\u0440\u043e\u0433\u0440\u0430\u0432\u0430\u0447\u0430 ---------- *\/\nvar lb=null,lbVideo=null,lbTitle=null,lastFocus=null;\nfunction buildLb(){\n  if(lb)return;\n  lb=document.createElement(\"div\");\n  lb.className=\"cba-vlb\";\n  lb.setAttribute(\"hidden\",\"\");\n  var frame=document.createElement(\"div\");\n  frame.className=\"cba-vlb-frame\";\n  var btn=document.createElement(\"button\");\n  btn.type=\"button\";\n  btn.className=\"cba-vlb-close\";\n  btn.setAttribute(\"aria-label\",DATA.close[lang]||\"Close\");\n  btn.textContent=\"\u2715\";\n  lbVideo=document.createElement(\"video\");\n  lbVideo.setAttribute(\"controls\",\"\");\n  lbVideo.setAttribute(\"playsinline\",\"\");\n  lbVideo.setAttribute(\"webkit-playsinline\",\"\");\n  lbVideo.setAttribute(\"preload\",\"none\");\n  lbTitle=document.createElement(\"div\");\n  lbTitle.className=\"cba-vlb-title\";\n  frame.appendChild(lbVideo);\n  frame.appendChild(lbTitle);\n  frame.appendChild(btn);\n  lb.appendChild(frame);\n  document.body.appendChild(lb);\n  btn.addEventListener(\"click\",closeLb);\n  lb.addEventListener(\"click\",function(ev){if(ev.target===lb)closeLb();});\n  document.addEventListener(\"keydown\",function(ev){if(ev.key===\"Escape\")closeLb();});\n}\nfunction openLb(src,poster,title){\n  buildLb();\n  lastFocus=document.activeElement;\n  lbVideo.setAttribute(\"poster\",poster);\n  lbVideo.setAttribute(\"aria-label\",title);\n  lbVideo.setAttribute(\"src\",src);\n  lbTitle.textContent=title;\n  lb.removeAttribute(\"hidden\");\n  lb.classList.add(\"open\");\n  try{\n    var p=lbVideo.play();\n    if(p){if(p.catch)p.catch(function(){});}\n  }catch(e){}\n  var c=lb.querySelector(\".cba-vlb-close\");\n  if(c){try{c.focus();}catch(e){}}\n}\nfunction closeLb(){\n  if(!lb)return;\n  if(lb.hasAttribute(\"hidden\"))return;\n  try{lbVideo.pause();}catch(e){}\n  lbVideo.removeAttribute(\"src\");\n  try{lbVideo.load();}catch(e){}\n  lb.classList.remove(\"open\");\n  lb.setAttribute(\"hidden\",\"\");\n  if(lastFocus){try{lastFocus.focus();}catch(e){}}\n}\n\n\/* ---------- 2. \u0437\u0431\u0438\u0440\u0430\u043d\u043d\u044f \u043a\u0430\u0440\u0442\u043e\u043a \u0443 \u043d\u0430\u044f\u0432\u043d\u043e\u043c\u0443 \u0434\u0438\u0437\u0430\u0439\u043d\u0456 ---------- *\/\nfunction clearKids(el){while(el.firstChild)el.removeChild(el.firstChild);}\n\nfunction makeCard(proto,cat,item,kind){\n  var card=proto.cloneNode(true);\n  var title=tx(item.t);\n  var catName=tx(cat.t);\n  \/* \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u043d\u0430 YouTube \u043f\u0435\u0440\u0435\u0442\u0432\u043e\u0440\u044e\u0454\u043c\u043e \u043d\u0430 \u043a\u043d\u043e\u043f\u043a\u0443 *\/\n  if(card.tagName===\"A\"){\n    var div=document.createElement(\"div\");\n    div.className=card.className;\n    while(card.firstChild)div.appendChild(card.firstChild);\n    card=div;\n  }\n  card.removeAttribute(\"href\");\n  card.removeAttribute(\"target\");\n  card.removeAttribute(\"rel\");\n  card.setAttribute(\"data-cba-video\",vurl(item));\n  card.setAttribute(\"data-cba-poster\",purl(item));\n  card.setAttribute(\"data-category\",cat.k);\n  card.classList.add(\"cba-vcard\");\n  card.setAttribute(\"role\",\"button\");\n  card.setAttribute(\"tabindex\",\"0\");\n  card.setAttribute(\"aria-haspopup\",\"dialog\");\n  card.setAttribute(\"aria-label\",title);\n  \/* \u0432\u0441\u0435\u0440\u0435\u0434\u0438\u043d\u0456 \u0442\u0435\u0436 \u043f\u0440\u0438\u0431\u0438\u0440\u0430\u0454\u043c\u043e \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f *\/\n  var links=card.querySelectorAll(\"a\");\n  for(var i=0;i<links.length;i++){\n    var a=links[i];\n    var holder=document.createElement(\"div\");\n    holder.className=a.className;\n    while(a.firstChild)holder.appendChild(a.firstChild);\n    a.parentNode.replaceChild(holder,a);\n  }\n  \/* \u043e\u0431\u043a\u043b\u0430\u0434\u0438\u043d\u043a\u0430 *\/\n  var img=card.querySelector(\"img\");\n  if(img){\n    img.setAttribute(\"src\",purl(item));\n    img.setAttribute(\"alt\",title);\n    img.setAttribute(\"loading\",\"lazy\");\n    img.setAttribute(\"decoding\",\"async\");\n    img.removeAttribute(\"srcset\");\n    img.removeAttribute(\"sizes\");\n    img.removeAttribute(\"width\");\n    img.removeAttribute(\"height\");\n  }\n  \/* \u043f\u0456\u0434\u043f\u0438\u0441\u0438: \u0443 B2B h3 - \u043d\u0430\u0437\u0432\u0430, p - \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u044f; \u043d\u0430 \u0440\u0435\u043a\u0440\u0443\u0442\u0438\u043d\u0433\u0443 \u043d\u0430\u0432\u043f\u0430\u043a\u0438 *\/\n  if(kind===\"b2b\"){\n    var h3=card.querySelector(\"h3\");\n    if(h3)h3.textContent=title;\n    var p=card.querySelector(\"p\");\n    if(p)p.textContent=catName;\n  }else{\n    var copy=card.querySelector(\".video-example-copy\");\n    if(copy){\n      var sp=copy.querySelector(\"span\");\n      if(sp)sp.textContent=catName;\n      var st=copy.querySelector(\"strong\");\n      if(st)st.textContent=title;\n    }\n  }\n  return card;\n}\n\nfunction wireGrid(grid){\n  grid.addEventListener(\"click\",function(ev){\n    var card=ev.target.closest?ev.target.closest(\"[data-cba-video]\"):null;\n    if(!card)return;\n    ev.preventDefault();\n    openLb(card.getAttribute(\"data-cba-video\"),card.getAttribute(\"data-cba-poster\"),card.getAttribute(\"aria-label\")||\"\");\n  });\n  grid.addEventListener(\"keydown\",function(ev){\n    if(ev.key!==\"Enter\"){if(ev.key!==\" \")return;}\n    var card=ev.target.closest?ev.target.closest(\"[data-cba-video]\"):null;\n    if(!card)return;\n    ev.preventDefault();\n    openLb(card.getAttribute(\"data-cba-video\"),card.getAttribute(\"data-cba-poster\"),card.getAttribute(\"aria-label\")||\"\");\n  });\n}\n\n\/* ---------- 3. \u043f\u0435\u0440\u0435\u0431\u0443\u0434\u043e\u0432\u0430 \u043e\u0434\u043d\u0456\u0454\u0457 \u0441\u0435\u043a\u0446\u0456\u0457 ---------- *\/\nfunction build(themes,grid,kind,titleEl,moreBtn){\n  \/* \u0437\u0430 \u0437\u0440\u0430\u0437\u043e\u043a \u0431\u0435\u0440\u0435\u043c\u043e \u043a\u0430\u0440\u0442\u043a\u0443 \u0437 \u043a\u0430\u0440\u0442\u0438\u043d\u043a\u043e\u044e, \u0430 \u043d\u0435 \u0442\u0443, \u0449\u043e \u0432\u0436\u0435 \u043c\u0456\u0441\u0442\u0438\u0442\u044c <video> *\/\n  var cardProto=grid.querySelector(\".portfolio-card\");\n  if(!cardProto)cardProto=grid.querySelector(\".video-example:not(.local-video-example)\");\n  if(!cardProto)cardProto=grid.querySelector(\".video-example\");\n  var themeProto=themes.querySelector(\".portfolio-theme-card\")||themes.querySelector(\".video-theme-card\");\n  if(!cardProto)return false;\n  if(!themeProto)return false;\n  cardProto=cardProto.cloneNode(true);\n  themeProto=themeProto.cloneNode(true);\n  wireGrid(grid);\n\n  \/* \u0441\u043f\u0438\u0441\u043e\u043a \u0437\u02bc\u044f\u0432\u043b\u044f\u0454\u0442\u044c\u0441\u044f \u043b\u0438\u0448\u0435 \u043f\u0456\u0441\u043b\u044f \u043d\u0430\u0442\u0438\u0441\u043a\u0430\u043d\u043d\u044f \u043d\u0430 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u044e,\n     \u0442\u043e\u043c\u0443 \u0434\u0456\u043b\u0438\u0442\u0438 \u0439\u043e\u0433\u043e \u0449\u0435 \u0439 \u043d\u0430 \"\u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0438 \u0431\u0456\u043b\u044c\u0448\u0435\" \u043d\u0435\u043c\u0430\u0454 \u0441\u0435\u043d\u0441\u0443:\n     \u043f\u043e\u043a\u0430\u0437\u0443\u0454\u043c\u043e \u0432\u0441\u0456 \u0432\u0456\u0434\u0435\u043e \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u0457 \u0432\u0456\u0434\u0440\u0430\u0437\u0443 *\/\n  var expanded=true,current=0,limit=999;\n  if(moreBtn){moreBtn.style.display=\"none\";moreBtn=null;}\n\n  function renderGrid(){\n    var cat=DATA.cats[current];\n    clearKids(grid);\n    for(var i=0;i<cat.i.length;i++){\n      var card=makeCard(cardProto,cat,cat.i[i],kind);\n      if(!expanded){if(i>=limit)card.hidden=true;}\n      grid.appendChild(card);\n    }\n    if(titleEl)titleEl.textContent=tx(cat.t);\n    if(moreBtn){\n      var lbl=DATA.more[lang]||DATA.more.en;\n      moreBtn.textContent=expanded?lbl[1]:lbl[0];\n      moreBtn.setAttribute(\"aria-expanded\",String(expanded));\n      moreBtn.style.display=cat.i.length>limit?\"inline-flex\":\"none\";\n    }\n    var res=grid.closest(\".portfolio-results\")||grid.closest(\".video-results\");\n    if(res)res.hidden=false;\n  }\n\n  \/* \u043a\u043d\u043e\u043f\u043a\u0438 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0456\u0439 *\/\n  clearKids(themes);\n  var buttons=[];\n  for(var c=0;c<DATA.cats.length;c++){\n    (function(idx){\n      var cat=DATA.cats[idx];\n      var b=themeProto.cloneNode(true);\n      b.setAttribute(\"type\",\"button\");\n      b.setAttribute(\"data-video-category\",cat.k);\n      b.classList.remove(\"active\");\n      var bi=b.querySelector(\"img\");\n      if(bi){\n        bi.setAttribute(\"src\",cat.c?cat.c:purl(cat.i[0]));\n        bi.setAttribute(\"alt\",\"\");\n        bi.setAttribute(\"loading\",\"lazy\");\n        bi.setAttribute(\"decoding\",\"async\");\n        bi.removeAttribute(\"srcset\");\n        bi.removeAttribute(\"sizes\");\n        bi.removeAttribute(\"width\");\n        bi.removeAttribute(\"height\");\n      }\n      var strong=b.querySelector(\"strong\");\n      if(strong)strong.textContent=tx(cat.t);\n      var sub=b.querySelector(\"strong + span\");\n      if(!sub){\n        var spans=b.querySelectorAll(\"span span\");\n        if(spans.length)sub=spans[spans.length-1];\n      }\n      if(sub)sub.textContent=tx(cat.d);\n      b.addEventListener(\"click\",function(){\n        for(var k=0;k<buttons.length;k++)buttons[k].classList.remove(\"active\");\n        b.classList.add(\"active\");\n        current=idx;\n        renderGrid();\n      });\n      buttons.push(b);\n      themes.appendChild(b);\n    })(c);\n  }\n  \/* \u0441\u043f\u043e\u0447\u0430\u0442\u043a\u0443 \u043d\u0456\u0447\u043e\u0433\u043e \u043d\u0435 \u043f\u043e\u043a\u0430\u0437\u0443\u0454\u043c\u043e: 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